Posts tagged tagman RSS

Ensighten Expands Customer Base with TagMan Acquisition

Data and tag management provider Ensighten announced recently that it has acquired competitor TagMan. The acquisition dramatically expands Ensighten's global customer base, which now represents companies generating more than $1...

TagMan ToolKit Recovers Keyword Data

Recent changes to Google’s search algorithm and the limited availability of organic search keyword data has left many e-commerce advertisers searching for alternative ways of understanding how users reached their site in a bid...

Google Tag Manager Released

Google has released Tag Manager, a free tool that replaces the often clunky and extensive number of tags that are placed on a website for the purpose of remarketing, analytics, etc. By adding a single snippet of code, users can manage...

The Perks of Tag Management

There aren’t many ways to simultaneously improve the efficiency and performance of your marketing, analytics and tracking systems. That is, unless you’re one of the growing number of Web companies adopting a tag management...

Would You Benefit from a Tag Management System?

Ask any online professional about analytics, and you may spend hours hearing about their vital importance in the pursuit of Web success. One secret to garnering especially meaningful analytical insights is by breaking down data into...

Criteo, TagMan Partnership a Bullseye for Retargeters

A new partnership between Criteo and TagMan merges display retargeting and data management in such a way that underscores the rapid movement toward much more highly targeted marketing on the Web. TagMan provides the leading real-time...

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