Posts tagged targeted advertising RSS

Targeting Ads By Past Social Media Behavior

Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...

Targeted Tweets Reach a Relevant Audience

In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...

Discussing Do Not Track Legislation with Carl Szabo

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who...

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