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In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...
Are you ready to publish Facebook posts that target your audience based on information such as their educational background or current relationship status? Earlier this month, Buddy Media announced the integration of several new targeting...
Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...
E-commerce software provider 3dcart is tackling another aspect of the Web thanks to a recent partnership with Mineful that will help its customers more effectively target their email marketing campaigns. Mineful is a software integration...
Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...
It doesn’t take a mastery of big data to understand that knowing a user’s buying behavior and browsing patterns leads to more (and higher value) sales. The technologies that are emerging to support this, despite privacy mavens very...
A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on location and sentiment to connect advertisers with active consumers. While location-based marketing is nothing new, targeting consumers...
With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these...
SaaS website testing and personalization provider Amadesa announced the launch of an automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of anonymous user data attributes (time of day, day of week...
Website Magazine contributor Dante Monteverde discusses behavioral targeting with AlmondNet CEO Roy Shkedi. WM: Give us the bare bones – how do you define BT? AlmondNet defines BT as enabling Internet users to see relevant, privacy...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
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