Posts tagged targeting RSS

Twitter Broadens the Reach of Keywords

A new targeting feature from Twitter is helping advertisers better reach their ideal audience on the social network. The feature, called “broad match for keywords,” allows advertisers to target consumers based not only...

5+ Mobile-Personalization Services to Know

Smartphones have become one of the most valuable tools for shoppers. These handheld devices can be used to not only find businesses on the go, but also to make purchases, research products and compare prices while in stores. All of...

Twitter Ads Get More Targeted

Twitter has had an eventful November – not only did the company file its IPO, but it also launced a new and pretty cool Custom Timeline feature. The announcements, however, don’t end there, because the social network has...

Target Brand Advocates with AddThis

Popular engagement tool provider AddThis has launched a new service, dubbed Brand Advocates, to help brands better discover and engage with their loyal and active online audiences. Since many customers interact with a brand on platforms...

Eloqua Adds Data-Driven Targeting to Lead Collection Tools

In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...

Create Targeted Posts for Facebook

Are you ready to publish Facebook posts that target your audience based on information such as their educational background or current relationship status? Earlier this month, Buddy Media announced the integration of several new targeting...

Get Personal with Adobe

Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...

3dcart, Mineful Integration Right on Target

E-commerce software provider 3dcart is tackling another aspect of the Web thanks to a recent partnership with Mineful that will help its customers more effectively target their email marketing campaigns. Mineful is a software integration...

Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

Target Users with Incentives by Behavior, Browsing Patterns

It doesn’t take a mastery of big data to understand that knowing a user’s buying behavior and browsing patterns leads to more (and higher value) sales. The technologies that are emerging to support this, despite privacy mavens very...

Location-based Sentiment Marketing with LocalResponse

A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on location and sentiment to connect advertisers with active consumers. While location-based marketing is nothing new, targeting consumers...

Nearly 1 in 3 Consumers Surveyed Like Targeted Ads

With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these...

Site-Side Behavioral Targeting

SaaS website testing and personalization provider Amadesa announced the launch of an automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of anonymous user data attributes (time of day, day of week...

Behavioral Targeting with AlmondNet CEO Roy Shkedi

Website Magazine contributor Dante Monteverde discusses behavioral targeting with AlmondNet CEO Roy Shkedi. WM: Give us the bare bones – how do you define BT? AlmondNet defines BT as enabling Internet users to see relevant, privacy...

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