Posts tagged testing RSS

How to Test Decoy Pricing

Pricing strategy can be one of the most complicated areas for Web professionals and the reason is simple - price causes strong emotions in consumers. In many ways, response to price is natural - either we repel from the high price...

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New Omni-Channel Testing Platform from Accenture

Accenture has unveiled a new Omni-Channel Testing Platform to help enterprises track their omni-channel initiatives, create a seamless end-user experience, improve conversion rates and realize market potential. The Accenture Omni-Channel...

Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all about the customer experience. Creating the experience that draws customers in and keeps them coming back again and again is the name of...

Testing Platforms Get Put to the Test

Testing is an essential part of any digital business, but not all testing platforms are built the same. Fortunately, a new report from Forrester is shedding light on the top companies in the testing space based on a 40-criteria evaluation...

Facebook Testing a Personal Assistant

It seems like Facebook is looking to compete in the virtual assistant arena, as the company unveiled the testing of a new service called “M.” The announcement comes from Facebook’s VP of Messaging Products David Marcus...

Ask the Audience with MyCrowd QA

Brands must test nearly every digital initiative, from the design of calls-to-action (CTAs) to the links inside of email newsletters. Luckily, a company called MyCrowd QA is helping to make the process easier and more affordable. MyCrowd...

Build.com Partners with SiteSpect to Construct Complex Tests

When Build.com started hitting the point of diminishing return with its old testing solution, the home improvement retailer knew it was time to start taking new testing platforms for a virtual spin. After conducting thorough research...

3 Ways to Make Your Awesome Web Design Provide ROI

By Gabriel Shaoolian Blue Fountain Media Businesses that have finally finished their new websites are generally really excited to see what kind of sales they will generate. However, just because a website is done and looks “awesome”...

8 Cool Web Tools in Focus

New technologies are introduced on the Web every day. While some end up being huge successes, others are quickly deemed duds. The following are a few of the coolest solutions, services and tools that the digerati (yes, that's a...

Self-Learning Conversion Testing? Yes, Please.

Is conversion testing dead ? Of course not - it remains essential to successful online marketing efforts - but you should know that there is a far better way to engage in the (ongoing) process. Real-time customer engagement system...

A Peek into Your Site’s UX

UserTesting is giving marketers, developers and designers a new look into their site’s user experience. This is because the popular testing platform has unveiled a new service called Peek , which allows users to receive a free...

Optimizely Expands Services to Mobile and Beyond

Optimizely is expanding its service offerings, as the company has unveiled new solutions that help users run experiments across platforms and grow their business. In fact, the company has introduced a new mobile testing solution, as...

Use Nightwatch for Automated Testing

If you're looking for a simpler way to conduct automated testing of browser-based apps and websites, look no further than NightWatch.js. Written in Node.js and using the Selenium WebDriver API, developers can perform different...

Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)

:: By John Cole, Ezoic :: As the saying goes, “You can't please all of the people, all of the time.” So, how about pleasing ‘most of the people, most of the time’? If you’re an informational website...

Mobile A/B Tests Get an Engaging Twist

A/B tests are good for analyzing specific goals within mobile apps, but a new engagement scoring feature in A/B testing from Swrve is providing brands with even deeper insights. The mobile app relationship marketing provider is helping...

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