Posts tagged testing RSS

Use Nightwatch for Automated Testing

If you're looking for a simpler way to conduct automated testing of browser-based apps and websites, look no further than NightWatch.js. Written in Node.js and using the Selenium WebDriver API, developers can perform different...

Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)

:: By John Cole, Ezoic :: As the saying goes, “You can't please all of the people, all of the time.” So, how about pleasing ‘most of the people, most of the time’? If you’re an informational website...

Mobile A/B Tests Get an Engaging Twist

A/B tests are good for analyzing specific goals within mobile apps, but a new engagement scoring feature in A/B testing from Swrve is providing brands with even deeper insights. The mobile app relationship marketing provider is helping...

A Look into Cyber Monday Shopping Cart Performance

A new study is shedding light on how some of the top retailers’ shopping carts performed on Cyber Monday. UserTesting.com analyzed 100 consumers shopping experiences on 10 of the Web’s top retail destinations. The data...

UserTesting.com Unveils Enterprise Testing Platform

Popular online testing service, UserTesting.com, has extended its services to include a full-service Enterprise testing platform. The platform provides enterprises with a usability testing solution that helps clients keep up with the...

Ecommerce Product Page Testing for the Rest of Us

Purchasing decisions typically happen when consumers are viewing product pages, which is why merchants should continuously run tests on these vital pages. In fact, in order to deliver the optimal shopping experience to customers, merchants...

10 Ways to Optimize the E-Commerce Experience

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Master List of Testing Tools

Regardless of how talented your digital design team may be, it is always important to leverage testing tools to guarantee that your website is running at peak performance. Luckily, there is a plethora of testing tools available, which...

Build a Prototype, Test it with Solidify

Testing is probably the most important aspect of website development, because it provides developers and site owners with evidence of how user-friendly specific design elements are. However, sometimes the testing process can prove...

5 Key Areas to Test on Your Website

There are a lot of elements that you can test and tweak on a website, and depending on what type of site you run, the importance of those elements varies. That being said, there are some general aspects of a website that always have...

Get Personal with Adobe

Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...

Content Experiments in Google Analytics

Conversion optimization as a digital marketing and Web development practice has exploded in popularity over the past five years. It has also moved those in pursuit of Web success a whole lot closer to their conversion and revenue goals...

Elastic Path 6.3 Delivers Subscriptions & Testing Features

Elastic Path Software released a new version (6.3) of the enterprise ecommerce platform. The platform now includes Subscriptions and A/B Split Testing-features which could help providers of digital goods and services stay competitive...

Small Biz Lab: Testing Website Navigation

Of all the elements that can be tested on a website, few are more important than testing the efficiency of your navigation elements. Navigation is an essential element of the Web, capable of providing a vastly improved experience for...

Vertster White Label Multivariate Testing for Agencies

Vertster has released a suite of their multivariate testing and optimization tools as white-label ready for online marketing and SEO firms. In essence, it's a way for agencies to differentiate themselves from competitors. "This...

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