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Purchasing decisions typically happen when consumers are viewing product pages, which is why merchants should continuously run tests on these vital pages. In fact, in order to deliver the optimal shopping experience to customers, merchants...
Summary...
Regardless of how talented your digital design team may be, it is always important to leverage testing tools to guarantee that your website is running at peak performance. Luckily, there is a plethora of testing tools available, which...
Testing is probably the most important aspect of website development, because it provides developers and site owners with evidence of how user-friendly specific design elements are. However, sometimes the testing process can prove...
There are a lot of elements that you can test and tweak on a website, and depending on what type of site you run, the importance of those elements varies. That being said, there are some general aspects of a website that always have...
Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...
Conversion optimization as a digital marketing and Web development practice has exploded in popularity over the past five years. It has also moved those in pursuit of Web success a whole lot closer to their conversion and revenue goals...
Elastic Path Software released a new version (6.3) of the enterprise ecommerce platform. The platform now includes Subscriptions and A/B Split Testing-features which could help providers of digital goods and services stay competitive...
Of all the elements that can be tested on a website, few are more important than testing the efficiency of your navigation elements. Navigation is an essential element of the Web, capable of providing a vastly improved experience for...
Vertster has released a suite of their multivariate testing and optimization tools as white-label ready for online marketing and SEO firms. In essence, it's a way for agencies to differentiate themselves from competitors. "This...
SiteSpect has helped leading online retailer CSN Stores increase their sales by 7% by utilizing their non-obtrusive website conversion optimization technology....
The Brand Revamp Process
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