Posts tagged truste RSS

Privacy Concerns Not Going Away

Today’s online consumers are on to us. They are more privy to behavioral targeting and tracking and have higher privacy expectations because of it. Don’t panic; companies who are transparent with their audience stand to...

Is Behavioral Advertising No Longer Cool?

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....

LiveRail Integrates TRUSTe for OBA Compliance

The mere presence of behavioral advertising continues to rile privacy advocates, but some interesting solutions are emerging which aim to help companies at least more effectively communicate their privacy practices to consumers. Online...

Lyris Takes Lead on Privacy among ESP’s

With the recent rash of high-profile security breaches, privacy and security are top of mind with big brands and their consumers. Taking steps to ensure that users’ information is secure and remains private matters to the bottom...

Google Brings TRUSTe Into Apps Marketplace

Google announced a new feature for its app marketplace today - a TRUSTe administered data privacy certification program. TRUSTe created the certification program for installable Marketplace apps to verify that app publishers/developers...

Google, Yahoo Jump on the Do-Not-Track Bandwagon

As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...

Can You Trust Your Software?

Incredimail announced that its email client and flagship product IncrediMail Xe passed the certification process for TRUSTe ’s Trusted Download Program (TDP). Companies with TDP certification, such as IncrediMail, are published...

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Another TRUSTe & BuySafe Program For Merchants

Consumer privacy organization TRUSTe and buySAFE today announced a joint program to boost consumer confidence and increase conversion rates for Internet retailers. Back in June of 2007, buySAFE and TRUSTe released a eerily similar...


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