Posts tagged tubemogul RSS

Adobe Completes Acquisition of TubeMogul

Adobe has formally announced the completion of its TubeMogul acquisition, a cross-channel video advertising platform that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and...

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Refunds for Fraudulent Video Ad Impressions

Video ad tech provider TubeMogul isn't going to let fraudulent behavior get in its way. The company announced its Non-Human Traffic Credit Program (available to its clients that have a masters services agreement with TubeMogful...

TubeMogul Files For $75M IPO

Video ad buying platform TubeMobul is going public, officially filing its S-1, with an offering of up to $75 million. TubeMogul evolved over from a pure-play video analytics company into a powerful ad-buying platform that aggregates...

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Motivation-Based Ad Targeting for Video

Two innovative software companies are joining forces to offer marketers and advertisers the ability to deliver online video ads based on societal values, personal beliefs and product preferences. Resonate’s audience insights...

PlayTime – Audience Targeting with Third-party Data

Video, like news about Kim Kardashian's love life, is wildly popular right now. Unlike her recent marriage, however, online video is going to last and continue to expand its role in user content consumption. This also means that...

Private Video Ad Exchange from TubeMogul

Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges...

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TubeMogul Retools as Demand-Side Video Ad Platform

TubeMogul, a tool for online video production, announced today the launch of a brand-focused demand side platform for video advertising. According to the announcement, its PlayTime product (which was rolled out last year) provides...

Free, Real-time Video Analytics from TubeMogul

One area that’s struggled to keep pace with the online video boom has been analytics, as most measurement tools thus far have been costly and require complex integrations. But TubeMogul has just launched a free self-service suite...

TubeMogul Upgraded Analytics Unveiled

An 85,000 user strong video syndication service, TubeMogul ( now called LiveStream ) announced the latest version of its analytics platforms is now available. The company's free inPlay analytics technology now tracks 15 different...

InPlay Video Statistics: BrightCove, TubeMogul

Video analytics and syndication service TubeMogul announced a partnership with video platform company BrightCove . Under the partnership, any video producer currently utilizing Brightcove's online video platform will be able to...

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How Do You Define a Video "View"?

A recent study by TubeMogul , a distribution and analytics company for online video, revealed rseults which reflected an increase in standardization as to what constitutes a "view" across video sharing sites. TubeMogul tested...

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