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Marketers Pay Top Dollar to Reach the Digital Elite

Marketers are paying top dollars to reach an audience segment that has been dubbed the “Digital Elite” by a new report from marketing solutions provider Turn. Turn’s Digital Audience Report, which highlights insights from the first...

Dynamic Pricing Model for Behavioral Targeting

Online advertising network Turn announced last week the release of a dynamic pricing solution for behaviorally targeted advertising. Most networks currently price behavioral offerings as a premium above a fixed CPM (cost per thousand...


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