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Social networks can sometimes feel like a jungle, so Twitter decided to add a vine to the mix (not literally, of course). Vine is Twitter’s new mobile service that allows users to capture and share short, six seconds or less...
In today’s digital age, it is important for every business to broaden its audience reach by maintaining a presence on four of the ’Net’s most popular social networks – Facebook, Twitter, Google+ and LinkedIn...
When running a home-based business, the pressure of completing vital daily actions, in addition to time constraints, means social media strategy may not be your highest priority. But to outreach to an extensive customer base, build...
By Richard Pasewark, CEO, Visible Technologies This past year the social media and marketing world saw many evolutionary changes including the IPO of Facebook, market consolidation and increased adoption of social media sites like...
New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms. Results from the agency’s 2012 Brand eCommerce...
One of the hardest things about sharing your content with the Internet via social media is trying to find the perfect way to distill all of your content into a single, sharable phrase. This problem is especially pronounced on Twitter...
The Web is a social place now, and that’s just something that we’re all going to have to get used to. Today, the vast majority of end users are demanding, if not already expecting, the brands that they engage with to have...
Image tagging services make it possible for content publishers to monetize their pictures by making them more interactive, and as social media sites like Pinterest and Facebook make it increasingly easier to share images across the...
The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...
We all know how online marketing and social media can be a goldmine of potential consumers. Brands like Whole Foods Market and Samsung have succeeded on Twitter with as many as 3 million followers each. Coke triumphs over Pepsi on...
As if you needed it, here's a little more evidence that social media remains of great interest to the venture capital crowd these days (as it should be with the Web technology worker, too) : social media analytics company Dataminr...
Twitter certainly made some waves this week with the announcement that its users could now create custom header images for their profiles. Amazing, right? Not exactly. In a page virtually torn almost directly from the likes of Facebook...
After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....
Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy. The company just launched Topsy Pro Analytics , which is an analytics solution that provides users access to hundreds of billions...
Social media optimization (SMO) is still very much an emerging practice. It’s “emerging” because despite all the claims made by social gurus, no one (and I mean no one) really knows the secret of success when it comes...
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E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
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