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In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...
Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...
Smart social media users should know that when it comes to Twitter, the ratio between the number of those you are following and the number (and quality) of those who follow you back matters greatly. Matter to what exactly? To the authenticity...
If Pinterest is a big part of your brand’s social media marketing strategy, you may want to get someone into the office on the weekends. According to data from URL shortening service Bit.ly, the best time for sharing on the pinboard...
Over the past few weeks, I have been obsessed with Klout. No, not clout, but Klout — the Web-based measurement service that gauges just how influential a person really is in the social sphere of the ’Net. My interest in...
Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included...
Is the Twitter-verse ready for more in-stream ads? Well, ready or not, here they come. Self-serve advertisements from Twitter were announced yesterday for a limited number of the 10,000 American Express cardholders that signed up back...
When I first started here at Website Magazine , I was a relative newbie but also hungry to learn about this dynamic industry as quickly as I could. Early on in my stay, I was assigned the Affiliate Marketing beat, and I found that...
In March 2011, Website Magazine published an article on blogging and social sharing platform Posterous. I knew at the time that Posterous could not stay indepedent for long, and based on news coming out today, I was right. Twitter...
Social bookmarking site Delicious has announced an integration with Twitter that enables users to connect the two accounts to one another – allowing them to save any links from Twitter and add them to their profiles on Delicious...
Most Web workers will consider Twitter more of a social network than an e-commerce platform, but that’s exactly what Twitter might become as Chirpify launches this week. Once known as Sell Simply, Chirpify enables merchants ...
While awaiting the imminent rollout of “the new Twitter” to the majority of the social network's user-base, now is a great time for businesses to start considering how to prepare their new Twitter brand page layouts...
Marketing agency Mr Youth recently conducted a fairly comprehensive study about the role social media played in holiday gift purchasing decisions this year, and what they found wasn't all merry. For the three weeks leading up to...
Content marketing technology company HiveFire is helping online marketers be more social by introducing two new features into the Curata marketing content curation solution. The upgrades will help extend its ability to find, organize...
Who is the winner of the social sharing wars? Well, Facebook of course. That's what indicated in data released today by ClearSpring Technologies, makers of the popular AddThis sharing platform. AddThis is really the perfect platform...
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