Posts tagged twitter&pageindex=5 RSS

Social Media Booms As Users Diversify

Seventy-three percent of online adults are now using a social networking site of some kind, according to a new Pew Research study, suggesting critical mass may not be too far behind. Facebook, of course, still dominates in social media...

Best Retargeting Strategies & the Twitter Opportunity

By Moazzam Adnan of VPS & Cloud Hosting Provider Atlantic.Net The “ Rule of 7 ” is one of the most prominent concepts in marketing. The basic idea is that to convert a new customer, you have to express your marketing...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

MoPub Native Ads Coming Next to... Twitter?

Twitter-owned mobile ad network MoPub has announced a programmatic-enabled native advertising solution for mobile apps. The new product will provide publishers the opportunity to work directly with advertisers, promote their own features...

Twitter Broadens the Reach of Keywords

A new targeting feature from Twitter is helping advertisers better reach their ideal audience on the social network. The feature, called “broad match for keywords,” allows advertisers to target consumers based not only...

SMB Plans for the New Year

Flexible work policies, casual attire, free meals and pet-friendly – sounds like today’s small- and medium-sized businesses are running for sixth-grade class president. Rather than win votes, however, SMBs owners plan to...

Twitter Unveils Ad Retargeting

Twitter is becoming a more desirable platform for advertisers, thanks to the new release of “tailored audiences”. The social network took to its blog to announce the availability of tailored audiences , which is a feature...

The Current State of Social Ads

Social advertising will reach $11 billion in the United States by 2017 according to a report from BIA/Kelsey, yet many brands are still hesitant to experiment with social ads outside of Facebook. That, however, is sure to change as...

Mobile Devs Integrating Twitter Cards with Deeplink.me

Deeplink.me, a service that enables app developers to link directly to content within an application (from anywhere on the Web) has recently announced support for Twitter Cards. Developers were previously required to maintain a website...

Are These Twitter Tactics Effective?

More than any of the popular social media networks, Twitter seems to be the one where marketers struggle the most with to get any measurable return on investment from. Whatever the reason, it's not as effective as enterprises hope...

An Insider's Guide to Social Contest Platforms

One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache. For...

Twitter Ads Get More Targeted

Twitter has had an eventful November – not only did the company file its IPO, but it also launced a new and pretty cool Custom Timeline feature. The announcements, however, don’t end there, because the social network has...

5 Brand Uses For Custom Timelines

Fresh off its big IPO filing, Twitter has introduced a new feature that is sure to shake up the social landscape – especially when it comes to events. The feature, dubbed “Custom Timelines”, aims to give users more...

10 Writing Tips for Twitter

:: By David Tucker, Helpfulpapers.com :: High finance pundits may argue about Twitter’s stock price, but there is no doubt in the blogosphere that the service is valuable. If you are using it merely to share your lunch choice...

The Four Pillars of Social Networking

By Patrick Clinger, ProBoards Social networking has dramatically evolved over the past few years. A truly successful brand strategy must embrace the new opportunities presented by this changing landscape, while still conforming to...

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