Posts tagged twitter&pageindex=5 RSS

Twitter Unveils Ad Retargeting

Twitter is becoming a more desirable platform for advertisers, thanks to the new release of “tailored audiences”. The social network took to its blog to announce the availability of tailored audiences , which is a feature...

The Current State of Social Ads

Social advertising will reach $11 billion in the United States by 2017 according to a report from BIA/Kelsey, yet many brands are still hesitant to experiment with social ads outside of Facebook. That, however, is sure to change as...

Mobile Devs Integrating Twitter Cards with Deeplink.me

Deeplink.me, a service that enables app developers to link directly to content within an application (from anywhere on the Web) has recently announced support for Twitter Cards. Developers were previously required to maintain a website...

Are These Twitter Tactics Effective?

More than any of the popular social media networks, Twitter seems to be the one where marketers struggle the most with to get any measurable return on investment from. Whatever the reason, it's not as effective as enterprises hope...

An Insider's Guide to Social Contest Platforms

One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache. For...

Twitter Ads Get More Targeted

Twitter has had an eventful November – not only did the company file its IPO, but it also launced a new and pretty cool Custom Timeline feature. The announcements, however, don’t end there, because the social network has...

5 Brand Uses For Custom Timelines

Fresh off its big IPO filing, Twitter has introduced a new feature that is sure to shake up the social landscape – especially when it comes to events. The feature, dubbed “Custom Timelines”, aims to give users more...

10 Writing Tips for Twitter

:: By David Tucker, Helpfulpapers.com :: High finance pundits may argue about Twitter’s stock price, but there is no doubt in the blogosphere that the service is valuable. If you are using it merely to share your lunch choice...

The Four Pillars of Social Networking

By Patrick Clinger, ProBoards Social networking has dramatically evolved over the past few years. A truly successful brand strategy must embrace the new opportunities presented by this changing landscape, while still conforming to...

The Secret to Twitter's Success

I don't know about you, but I've had just about enough of the roadshow-inspired hype as Twitter prepares to release its IPO this week or early next week (at a reported $23-25 per share or higher). I'm not a stock analyst...

Twitter is for Complainers

No one ever built a monument to a critic, but on Twitter, a well-crafted complaint should at least result in some attention from the "complainee" - and it better be fast according to Twitter users. New survey research from...

Starbucks Serves SoLoMo Extra Hot

When it comes to mobile – Starbucks sets the bar. Their branded app (screenshots below) serves as a payment processor, loyalty program (although that’s a separate sign-up), message center, eGifting and more. It also gives...

20+ Must-Follow Twitter Feeds for Every 'Net Professional

The great thing about Twitter is that its newsfeed is constantly updating, which means one minute you could be viewing 15 tweets about the interception that happened during a football game, while the next minute you could see a few...

Spooktacular Contests across the Social Web

Social media is a unique marketing channel, because even though it is difficult to calculate a true ROI from this channel, fostering awareness and engagement on social networks can be considered invaluable. In order to foster engagement...

Twitter Gets Ready for a Social Fight

As Twitter prepares to become a publicly traded company, it's releasing features that show it is absolutely (and without question) ready to wage a rather a serious fight in the social media wars. The first signal that Twitter could...

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