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Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...
Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This one, +1, is all about the intersection of social and search. From the official Google blog: "Our goal at Google...
HootSuite, the multi-social network manager has released a simple, yet very useful addition to their suite of tools. Dubbed HootSuite Secure Profiles, it allows account owners to require a confirmation before an update is published...
According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses...
If there's one characteristic that all cultures share it's the quest for information. So, it should come as no surprise that the most heavily trafficked websites across the world are search engines. Whether your business is...
How would you react to an outage, an interruption in service, or unscheduled downtime on your favorite site? Now imagine that downtime or outage is on your website. As you might imagine, how you react says a lot about your company...
Starting this month, Promoted Tweets – those messages paid for by advertisers – will start appearing in users' timelines, according to this leaked Twitter advertising webinar . This is just part of an overall advertising...
A newly released survey from AdAge and Ipsos Observer finds that consumers are very willing to receive communications from brands in a digital media environment – as long as that communication is a discount or coupon. Of those...
ShareThis, the popular social sharing widget, has released an update that is currently in beta. The biggest upgrade is the ability for users to share a page's content to more than one destination simultaneously. With a single click...
New estimates by eMarketer indicate that while growth continues to rise at Twitter, just 16.4 million US adults, or 9% of the adult Internet population used Twitter at least monthly in 2010. “Twitter has continued to gain traction...
For a few benjamins, Snoop Dogg could like your Facebook page. ad.ly, a company which facilitates celebrity endorsements on Twitter announced it has extended its offering into Facebook pages with six of its 150 current advertisers...
Google's annual analysis of search, Zeitgeist, has been released for 2010. Along with some unsurprising results - such as leading events of the Haiti earthquake, Chile and ... Justin Bieber - there are some interesting observations...
A recent report from NPD Group, a market research firm, found that mom shoppers are using social media friends and followers to help with their buying decisions. The study finds that 79 percent of mothers with children younger than...
The end of the year always brings about much discussion about trends, particularly in Web business. Which search terms rose the fastest during the previous year? What will be the hottest products in the coming year? Which categories...
Uncertain at first, and still somewhat reluctant overall, small businesses are increasingly implementing social media into their marketing strategies. A recent survey conducted by Constant Contact revealed that 63 percent of nearly...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
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