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According to an analysis* by digital agency 360i, Twitter users have little interest in your brand. Examining tweets, 360i found that of 90 percent of messages sent by "real people" (non-businesses) just 12 percent even mention...
Twitter-reliant search and advertising network Tweetup signed several noteworthy distribution aggreements which aim to drive additional exposure for users. TweetUp opened registration for the bid-based real-time search marketplace...
Social media dashboard Hootsuite unveiled some smarter, more social tools which aim to satisfy the blurred lines between marketing, support and technical messaging as Web users increasingly conduct their interactions across multiple...
Several weeks ago, I proclaimed that Digg is Deadd . So, when I received an invite to alpha test the new Digg.com, I decided to conduct my own post-mortem. Here's what I found. When first logging in to the new Digg.com, you are...
HootSuite, the Twitter-friendly suite of tools designed to help marketers manage their social media campaigns, has made some upgrades to its dashboard that users will start noticing immediately. With HTML5 becoming the industry's...
Over the past several months, many industry voices are surmising that social media messaging could one day replace e-mail. While that might seem far-fetched, recent research* from e-mail marketing company GetResponse shows that social...
It's no secret that Twitter has been mostly centered on a "push" mentality – throw enough out there and something will stick, and you'll gain followers in the mean time. Of course, the more followers you have...
Twitter dropped a bomb on real-time search proponents and social media users today in an understated, Twitter-typical "later this summer" announcement that is immensely important to the future of URL shortening and the company...
According to the official bit.ly blog, the link-shortening service is nearing 5 billion clicks per month. Helping matters is that Twitter replaced TinyURL with bit.ly as the default link shortener. Why does this matter to Web professionals...
Still not sure exactly how — or even why — you should be engaging with your e-commerce customers through social media? Then take a look at one of the most creative uses of Twitter we’ve seen yet, and how it landed...
It was a good run, Digg.com. You certainly had a great idea and funneled plenty of Web traffic to opportunistic and manipulative publishers. Alas, the run is over. And it's not coming back. According to the latest Compete.com data...
While companies around the world are still searching for the most profitable uses of the Twitter platform, the MicroBilt Corporation has come up with a creative application that merits attention. The risk management provider for small...
Fewer stories will be remembered in 2010 as much as the BP oil disaster in the Gulf of Mexico. Its effects will be felt for decades, to be sure. What has yet to be seen is how BP will fare in the court of public opinion moving forward...
Bit.ly, one of the most popular link-shortening services, has undergone an overhaul, including some new functions and improved features that will prove very valuable to Web professionals. It's been dubbed the "fugu edition...
A new report from Edison Research called Twitter Usage in America: 2010 makes at least one thing abundantly clear — people in the U.S. know about Twitter. What is less clear, and far more significant to marketers, not to mention...
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