Posts tagged twitter&pageindex=7 RSS

Kenshoo Social Adds Twitter for Expanded Reach, Optimization

While Facebook advertising took the social/marketing world by storm, advertisers have been rather hesitant (some would say reluctant) to take advantage of the available opportunities on Twitter. Whether that's the result of a far...

The Future of Search is... Social?

One announcement that for many likely went under the proverbial radar last week was that Twitter acquired a company by the name of Spindle. What’s so important about the acquisition for Twitter is that Spindle makes localized...

Is it Video War? Instagram vs. Vine

As you have most likely heard, Facebook’s popular image sharing social network, Instagram, launched video functionality yesterday. In doing so, the social network is taking a direct shot at Twitter’s rapidly growing social...

Attensity Helps Brands Show They Give a Hoot

In an age of social media, tablets and smartphones, it makes sense for companies to be where their customers are. And while a recent Simply Measured study shows that 32 percent of the Interbrand top-100 brands have dedicated customer...

Big Brands Using Twitter for Customer Service

Have you ever sought out customer service on Twitter from a brand you’re currently doing business with (or are looking to do business with)? If so, you’re definitely not alone. A new report from Simply Measured indicates...

Integrating Audio into Twitter with Audioboo

Social podcasting player Audioboo , which enables users to record unlimited amounts of audio, announced that it can now be integrated with Twitter media cards. Audio that is recorded on Audioboo can now be shared on Twitter directly...

Twitter Analytics Fails to Impress at Launch

Twitter is making its Analytics products free to the general social media public. The information it’s making available however is failing to impress much of anyone (at least me), as most of the data is likely already included...

Which Social Network is Best for Merchants?

For the most part, e-commerce and marketing professionals tend to agree that social media plays an important role in the success of an online retail business. That’s good to know, but one tiny problem remains: With so many social...

Back to the Basics: A Social Media Content Creation Checklist

:: Kate Salyers, Your Social Status :: Social media content creation is one of the most ignored steps of a social media strategy. Businesses are often eager to “get in the social media game,” ignoring the need for representative...

8 Ways to Create & Portray Brand Authenticity

:: Eric Taylor, Qwaya :: A positive brand reputation is something that will serve your business well, especially in the realm of social media. Not every brand is going to become a household name with millions of followers, but well...

Social Media Solution Uses Twitter to Drive Traffic to Partner Channels

Software-as-a-Service (SaaS) company TIE Kinetix has added a new social element to its Content Syndication Platform with the launch of the Social Media Syndication Solution that is designed to make delivering dynamic marketing messages...

Five Mother’s Day Social Strategies

Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...

Now Open: Twitter Self-Serve Ads

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...

Target Twitter Ads with Keywords

Twitter is stepping up its ad game with its latest launch of keyword targeting in timelines. Keyword targeting allows advertisers on the micro-blogging social network to reach consumers based on the keywords in their recent tweets...

Viral content is king for marketers says Twitter's Bain

:: by Lindsay Whitehurst , Website Magazine Special Contributor :: One way to think of Twitter is as a digital watercooler, a gathering place for people to talk about their favorite TV shows, latest news or make a political statement...

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