Posts tagged twitter&pageindex=9 RSS

Hashtags, Twitter Trends and Social SEO

The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...

Political Campaigns & Digital Marketing: Did They Miss the Mark?

We all know how online marketing and social media can be a goldmine of potential consumers. Brands like Whole Foods Market and Samsung have succeeded on Twitter with as many as 3 million followers each. Coke triumphs over Pepsi on...

Trend Spotting (and Funding) with Dataminr

As if you needed it, here's a little more evidence that social media remains of great interest to the venture capital crowd these days (as it should be with the Web technology worker, too) : social media analytics company Dataminr...

Twitter Header Images... Meh.

Twitter certainly made some waves this week with the announcement that its users could now create custom header images for their profiles. Amazing, right? Not exactly. In a page virtually torn almost directly from the likes of Facebook...

Twitter Ups Relevancy of Targeted Ads

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....

Topple into Social Analytics with Topsy

Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy. The company just launched Topsy Pro Analytics , which is an analytics solution that provides users access to hundreds of billions...

Twitter Cards & SMO

Social media optimization (SMO) is still very much an emerging practice. It’s “emerging” because despite all the claims made by social gurus, no one (and I mean no one) really knows the secret of success when it comes...

Targeted Tweets Reach a Relevant Audience

In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...

8 Ways to Improve Your Site Over the Weekend

Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...

Unfollow Inactive Twitterati: The Golden Feather Ratio

Smart social media users should know that when it comes to Twitter, the ratio between the number of those you are following and the number (and quality) of those who follow you back matters greatly. Matter to what exactly? To the authenticity...

Weekend Warriors

If Pinterest is a big part of your brand’s social media marketing strategy, you may want to get someone into the office on the weekends. According to data from URL shortening service Bit.ly, the best time for sharing on the pinboard...

Obsessed with Klout?

Over the past few weeks, I have been obsessed with Klout. No, not clout, but Klout — the Web-based measurement service that gauges just how influential a person really is in the social sphere of the ’Net. My interest in...

Social Values

Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included...

Here Come the Sponsored Tweets

Is the Twitter-verse ready for more in-stream ads? Well, ready or not, here they come. Self-serve advertisements from Twitter were announced yesterday for a limited number of the 10,000 American Express cardholders that signed up back...

30 Twitter Accounts Every Affiliate Should Follow

When I first started here at Website Magazine , I was a relative newbie but also hungry to learn about this dynamic industry as quickly as I could. Early on in my stay, I was assigned the Affiliate Marketing beat, and I found that...

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