Posts tagged user generated content RSS

Text-Based Reviews No Longer Enough

Website owners are familiar with the role that reviews play in buyers' (B2C and B2B) purchasing decisions, but some may not be prioritizing visual user-generated content (UGC) in the same way. New data from PowerReviews indicates...

Three Steps to Turn Selfies Into Sales

:: By Susan Agudo, Nicho :: Selfies – photographs that one has taken of oneself, typically with a smartphone and uploaded to social media – have been described as a “social phenomenon.” People love selfies and...

Who Creates UGC and Why

User-generated content (UGC) is often touted as one of the most effective ways to engage today's consumers. Not only is UGC seen as more trusted by shoppers than material coming straight from a brand, but it's also more relevant...

Instagram is Still a Marketing Powerhouse: Tips for a Post-Algorithmic World

:: By Luis Sanz, Olapic :: Instagram recently announced that, to improve the visibility of posts, it will be following in the footsteps of Facebook and Twitter, discarding its chronological feed and ordering users’ posts algorithmically...

3 UGC Wins from Holidays 2015

With about 20 percent of a millennial's media time spent consuming content created and curated by his or her peers, it's in a brand's best interest to encourage users to create and share content on their behalf. While user...

Considerations Before User-Generated Content Heads South

Josh Buxbaum, WebPurify User generated content (UGC) – from blog comments, to memes to videos – is exactly what it sounds like, content created by users that is shared online. Some industry experts are calling it “marketing...

User Generated Content for President

User generated content (UGC) is one of the most powerful types of media there is. Whether it’s in the form of videos, product reviews, social media posts, article comments (or more), UGC is seen as authentic and trustworthy,...

INFOGRAPHIC: Millennials Love UGC

A new study is shedding light on the digital habits of millennials, revealing that the generation (defined as those born between 1977 and 1995) spends approximately 18 hours of their day engaged with media, and about five of those...

Visual Marketing Initiatives Take Center Stage

As the “visual” nature of the Web takes center stage, platforms are emerging (right on cue) to help these brands - particularly those of a “lifestyle” nature - be more personal in their visual marketing initiatives...

Analytics and Social Content Interaction

58% of Americans are now reporting that they perform online research concerning the products and services that they are considering purchasing according to Pew Internet. But to what effect? What should you do if you are interested...

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