Posts tagged video advertising&pageindex=2 RSS

Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans

Local online video advertising service Jivox released several new features including map-based geo-targeting, QuickStart video ad creation templates, and new subscription plans for advertisers. The automated map-based geo-targeting...

MySpace & Visible Measures

One of the challenges with video -- in addition to creating and distributing it -- is measuring it effectively. Fortunately, there are companies out there that help advertisers and publishers know a little bit more about the effectiveness...

Video Player-Ad Interface Guidelines

The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5, 2009...

Video Advertising Affiliate Program

Video advertising service Jivox announced an online video advertising affiliate program . I've seen thousands of affiliate programs for publishers interested in reselling advertising, but this may be the first I've seen for...

blinkx Unveils Un-Roll Advertising

It might just be the worst name for an advertising product ever developed, but it certainly is an interesting twist in the world of video. blinkx today introduced the Un-roll Unit ( see the demo here - opens in new window ), an alternative...

Try Veeple (Clickable Video) People

The next generation of online video has arrived, people -- and it goes by the name of Veeple. Veeple offers “VaaS” (Video as a Service), offering web publishers with a software tool that makes anything within a video clickable...

Video SEO (VSEO) On The Move

Location-based SEO mavens Where 2 Get It announced a partnership with online video ad provider Mixpo that will allow clients to leverage video search engine optimization (VSEO). Mixpo will enable W2GI clients to create, deploy and...

SpotMixer: DIY Video Ad Service Adds More Templates

According to In-Stat , the overall online video market will reach $4.5 billion in 2012, up from $1.2 billion in 2008. That includes user-generated video. Bernstein Research estimates numbers twice as high. What it all means is that...

YuMe Manages Excess Video Ad Inventory For Microsoft

Video advertising network YuMe announced that it has been selected to support Microsoft's existing video advertising services. Scheduled to begin this summer, YuMe will provide video advertising network management capabilities...

Google Will Track Skipped Video Ads

Google has apparently submitted a U.S. patent for a technology that would show when a video ad was skipped by a user. Clearly Google, and the rest of the online video word are skeptical about the effectiveness of video advertising...

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