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A new study from Adobe reveals that video ad consumption is beginning to imitate that of traditional television commercials. This is because mid-roll ads, which have the most similar placement to that of a television commercial (directly...
Online video continues to grow, with 180 million U.S. Internet users watching video in the month of July according to the latest report from ComScore. The study averaged the watched video content at 18.5 hours per viewer, and showed...
comScore released data this week which reveals that the growth of video continues unabated but the direction its growing might not please very many. The comScore Video Metrix service showed that 178 million U.S. Internet users watched...
Comscore released some interesting data from its Video Metric service which shows that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. According to Comscore, the total...
According to research from Frank N. Magid Associates, conducted on behalf of Metacafe, consumers still prefer short-form video online. The study shows that short, "professional" videos account for 8 of the 10 most popular...
Online video advertising and video monetization network Tremor Media released a series of products which aim to improve video advertisers' ability to drive response and brand engagement. Six new formats and features have been released...
An interesting study released today by Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD explores how consumers interact with online video, and how marketers can use this information to drive greater engagement...
Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...
ComScore's Video Metric Service released data indicating that the total number of videos viewed online in the U.K. in April 2009 grew 47 percent versus year ago to 4.7 billion videos. The report also found that 21.8 million U.K...
It’s not often that we highlight specific affiliate programs, but when that program carries with it the potential to impact a very broad swath of the Web population it deserves some attention. Web video production and advertising...
Live-broadcast platform Mogulus announced the addition of a plug-in from Adap.tv , expanding the range of options customers have in monetizing their streaming video webcasts. By expanding its already robust Internet video ecosystem...
Rich media ad network VideoEgg announced a new approach to ad delivery with AttentionRank , which identifies when and where users are most receptive to a brand's message. VideoEgg is essentially evaluating media not on an impression...
Online video advertising service Jivox has made available a tool for publisher partners interested in white-labeling the service to create and manage advertisers' campaigns on the Jivox platform. The Jivox Publisher Portal enables...
One of the challenges with video -- in addition to creating and distributing it -- is measuring it effectively. Fortunately, there are companies out there that help advertisers and publishers know a little bit more about the effectiveness...
Google will be sunsetting (ending) the video advertising units feature, which allowed publishers to show YouTube content and ads on pages for a share of the revenue. The program will end at the end of April 2009. This change won't...
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