Posts tagged video ads&pageindex=1 RSS

Search is So 2015; Here Come the Display Ads!

An estimate from research firm eMarketer is circulating that indicates that this could be the year that display ad spend surpasses search spend in the U.S. eMarketer is suggesting that display ad spend, spurred by the growth in video...

Video-Based Shopping Comes to AdWords

Google introduced two new video formats in AdWords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards...

Defeating Video Ad Blockers

Brightcove is helping marketers defeat ad blockers with its ad optimization solution, dubbed Brightcove Lift. Brightcove Lift combines server-side ad insertion (SSAI) with the company's HTML5 player management service to defeat...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

4 Online Video Ad Trends to Watch

:: Yuval Brener, Carambo.la :: In 2014, online video advertising is getting more targeted and advanced than ever. As video storms the Web, with 100 million Internet users watching a video online every day , it’s important you...

Launch Video Ad Campaigns for Every Screen

Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices. Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized...

Video Advertisers Want to be Stuck in the Middle

A new study from Adobe reveals that video ad consumption is beginning to imitate that of traditional television commercials. This is because mid-roll ads, which have the most similar placement to that of a television commercial (directly...

Record 7 Billion Videos Viewed in July

Online video continues to grow, with 180 million U.S. Internet users watching video in the month of July according to the latest report from ComScore. The study averaged the watched video content at 18.5 hours per viewer, and showed...

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Video Growing; Dominated by Google

comScore released data this week which reveals that the growth of video continues unabated but the direction its growing might not please very many. The comScore Video Metrix service showed that 178 million U.S. Internet users watched...

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Video Rankings - August 2010

Comscore released some interesting data from its Video Metric service which shows that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. According to Comscore, the total...

Online Video Soaring as Users Come to Accept Advertising

According to research from Frank N. Magid Associates, conducted on behalf of Metacafe, consumers still prefer short-form video online. The study shows that short, "professional" videos account for 8 of the 10 most popular...

Ad Formats With Brand Engagement in Mind

Online video advertising and video monetization network Tremor Media released a series of products which aim to improve video advertisers' ability to drive response and brand engagement. Six new formats and features have been released...

Measuring Video Engagement

An interesting study released today by Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD explores how consumers interact with online video, and how marketers can use this information to drive greater engagement...

Video Advertising & Affiliate Network AffiliatePly

Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...

Video Out of Control (In a Good Way) in the U.K.

ComScore's Video Metric Service released data indicating that the total number of videos viewed online in the U.K. in April 2009 grew 47 percent versus year ago to 4.7 billion videos. The report also found that 21.8 million U.K...

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