Posts tagged video ads&pageindex=2 RSS

Measuring Video Engagement

An interesting study released today by Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD explores how consumers interact with online video, and how marketers can use this information to drive greater engagement...

Video Advertising & Affiliate Network AffiliatePly

Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...

Video Out of Control (In a Good Way) in the U.K.

ComScore's Video Metric Service released data indicating that the total number of videos viewed online in the U.K. in April 2009 grew 47 percent versus year ago to 4.7 billion videos. The report also found that 21.8 million U.K...

TurnHere Affiliate Program – Video Ads for Web Publishers

It’s not often that we highlight specific affiliate programs, but when that program carries with it the potential to impact a very broad swath of the Web population it deserves some attention. Web video production and advertising...

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Monetize Mogulus With Adap.tv Plugin

Live-broadcast platform Mogulus announced the addition of a plug-in from Adap.tv , expanding the range of options customers have in monetizing their streaming video webcasts. By expanding its already robust Internet video ecosystem...

Attention, Not Impressions - VideoEgg AttentionRank

Rich media ad network VideoEgg announced a new approach to ad delivery with AttentionRank , which identifies when and where users are most receptive to a brand's message. VideoEgg is essentially evaluating media not on an impression...

White-Label Jivox Video Ad Platform

Online video advertising service Jivox has made available a tool for publisher partners interested in white-labeling the service to create and manage advertisers' campaigns on the Jivox platform. The Jivox Publisher Portal enables...

MySpace & Visible Measures

One of the challenges with video -- in addition to creating and distributing it -- is measuring it effectively. Fortunately, there are companies out there that help advertisers and publishers know a little bit more about the effectiveness...

The Sun Sets on Video Ad Units

Google will be sunsetting (ending) the video advertising units feature, which allowed publishers to show YouTube content and ads on pages for a share of the revenue. The program will end at the end of April 2009. This change won't...

Yahoo Includes Images and Video in Ads

The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...

Video Player-Ad Interface Guidelines

The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5, 2009...

Try Veeple (Clickable Video) People

The next generation of online video has arrived, people -- and it goes by the name of Veeple. Veeple offers “VaaS” (Video as a Service), offering web publishers with a software tool that makes anything within a video clickable...

Uncovering Consumers' Real Online Ad Preferences

iPerceptions announced the results of a study that reveals insights into which types of online ads are popular with consumers. The analytics company collected user-generated feedback from 14,000+ visitors on consumer advertising preferences...

Video SEO (VSEO) On The Move

Location-based SEO mavens Where 2 Get It announced a partnership with online video ad provider Mixpo that will allow clients to leverage video search engine optimization (VSEO). Mixpo will enable W2GI clients to create, deploy and...

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