Posts tagged video advertising&pageindex=1 RSS

Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of...

Unicorn Expands Ad Opportunities for Video Publishers

Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media . If you’ve never heard of Unicorn Media, it’s a company that provides...

Video Ad Spending Soars

Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video...

Video Ads Come to LinkedIn

There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...

Video Advertising Gets Social

Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.) Slowly, but surely, it's starting to happen...

The Video Race: Who’s Winning?

Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions. As you might...

Developing Web Video for Profit

In a recent online study*, Elastic Path found that people are watching large amounts of video online and on an increasing variety of devices – no surprise there. But the study also finds that viewers are also starting to warm...

Time to Put Joost on Your Radar

Joost has seen its share of incarnations (and owners) over the past few years and this time it is plunging into the video ad world - something Web professionals need to know about. Adconion Media Group, who purchased Joost in 2009...

Video Ads Gaining Acceptance and Revenue

Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million in 2009. And a large part of that can be attributed to a sharp increase in video ad spending. That market is expected to...

Expert SEO Advice, TV's Changing Ad Landscape

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape...

Online Video Advertising is Soaring

According to a new report by PricewaterhouseCoopers, online advertising revenue increased 14 percent in the second quarter, reaching a record $6.2 billion. For the year, Internet advertising revenue is up 11 percent, at $12.1 billion...

Online Video Advertising Entering a Golden Age

It appears that online video advertising is no longer in the realm of "experimental media buys" but has fully entered the mainstream. And major profits are to be had. According to media research firm Borrell Associates, streaming...

Online Video the Best Form of Advertising, Say Agencies

Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate through 2010. And the marketers that have taken part in its growth are resoundingly satisfied, according to a recent study from...

Video Out of Control (In a Good Way) in the U.K.

ComScore's Video Metric Service released data indicating that the total number of videos viewed online in the U.K. in April 2009 grew 47 percent versus year ago to 4.7 billion videos. The report also found that 21.8 million U.K...

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