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Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media . If you’ve never heard of Unicorn Media, it’s a company that provides...
Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video...
There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...
Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.) Slowly, but surely, it's starting to happen...
Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions. As you might...
In a recent online study*, Elastic Path found that people are watching large amounts of video online and on an increasing variety of devices – no surprise there. But the study also finds that viewers are also starting to warm...
Joost has seen its share of incarnations (and owners) over the past few years and this time it is plunging into the video ad world - something Web professionals need to know about. Adconion Media Group, who purchased Joost in 2009...
Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million in 2009. And a large part of that can be attributed to a sharp increase in video ad spending. That market is expected to...
This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape...
According to a new report by PricewaterhouseCoopers, online advertising revenue increased 14 percent in the second quarter, reaching a record $6.2 billion. For the year, Internet advertising revenue is up 11 percent, at $12.1 billion...
It appears that online video advertising is no longer in the realm of "experimental media buys" but has fully entered the mainstream. And major profits are to be had. According to media research firm Borrell Associates, streaming...
Video is the fastest-growing online advertising format with estimates of about a 40-percent growth rate through 2010. And the marketers that have taken part in its growth are resoundingly satisfied, according to a recent study from...
ComScore's Video Metric Service released data indicating that the total number of videos viewed online in the U.K. in April 2009 grew 47 percent versus year ago to 4.7 billion videos. The report also found that 21.8 million U.K...
Local online video advertising service Jivox released several new features including map-based geo-targeting, QuickStart video ad creation templates, and new subscription plans for advertisers. The automated map-based geo-targeting...
One of the challenges with video -- in addition to creating and distributing it -- is measuring it effectively. Fortunately, there are companies out there that help advertisers and publishers know a little bit more about the effectiveness...
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