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The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5, 2009...
Video advertising service Jivox announced an online video advertising affiliate program . I've seen thousands of affiliate programs for publishers interested in reselling advertising, but this may be the first I've seen for...
It might just be the worst name for an advertising product ever developed, but it certainly is an interesting twist in the world of video. blinkx today introduced the Un-roll Unit ( see the demo here - opens in new window ), an alternative...
The next generation of online video has arrived, people -- and it goes by the name of Veeple. Veeple offers “VaaS” (Video as a Service), offering web publishers with a software tool that makes anything within a video clickable...
Location-based SEO mavens Where 2 Get It announced a partnership with online video ad provider Mixpo that will allow clients to leverage video search engine optimization (VSEO). Mixpo will enable W2GI clients to create, deploy and...
According to In-Stat , the overall online video market will reach $4.5 billion in 2012, up from $1.2 billion in 2008. That includes user-generated video. Bernstein Research estimates numbers twice as high. What it all means is that...
Video advertising network YuMe announced that it has been selected to support Microsoft's existing video advertising services. Scheduled to begin this summer, YuMe will provide video advertising network management capabilities...
Google has apparently submitted a U.S. patent for a technology that would show when a video ad was skipped by a user. Clearly Google, and the rest of the online video word are skeptical about the effectiveness of video advertising...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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