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Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions. As you might...
It appears that online video advertising is no longer in the realm of "experimental media buys" but has fully entered the mainstream. And major profits are to be had. According to media research firm Borrell Associates, streaming...
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