Posts tagged video RSS

What IS an Online Video Ad View?

Opinions vary on what qualifies as an online video ad view. According to a recent consumer survey conducted by STRATA, the ad industry's current definition of online video "view" does not allow enough time for three-quarters...

Modular DRM for Cross-Platform, Secure Playback

Video technology platform Kaltura , which is used by such notable brands as HBO and Zappos, announced a Universal DRM (digital rights management) solution through an integration with Castlabs. The DRM solution will enable media companies...

So Long Meerkat, Hello Periscope

Just a few weeks after live-streaming app Meerkat took over the Internet (and was subsequently squashed by Twitter for being a parasitic app), Twitter launched Periscope, a live-streaming app of its own that it acquired back in February...

Deeper Social Integration Arrives for Brandlive

Brandlive, a web-based service that builds and curates live events, has announced the general availability of its Advanced Social Integration module. The new module (which essentially enables brands to combine live streaming video...

Must-Use Performance Metrics for YouTube Videos

Website Magazine has been publishing videos (check out WM's YouTube channel and the 'Net Success video series) recently on topics related to our coverage areas - from analytics to affiliate programs, and pretty much everything...

Add Twitter-Hosted Video to Your Website

Web professionals can now add Twitter-hosted videos on their websites, thanks to a new embedded video widget from the social network. The widget enables users to embed videos captured and uploaded through Twitter’s Android and...

Yahoo's Mobile Evolution

Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, monetize and enhance their apps. In addition to a new "exploration" interface for its Flurry Analytics product (which Yahoo...

YouTube Audience Buying & Content Targeting

Outrigger Media is now enabling advertisers on its OpenSlate platform, which offers programmatic buying and auction-based targeting of YouTube ads, to take advantage of demographic data. With a great deal of attention being paid to...

Google & Video Advertising That Matters

Video advertising has been on the minds of digital media professionals for some time but it has its problems - namely, viewability. The only way to counter the very real problem of viewability is for networks to become more transparent...

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E-Commerce Videos Increase AOV and Conversions

E-commerce videos have a huge impact on average order values (AOV) and conversion rates according to new data from Liveclicker. The data, which comes from the “ Liveclicker Video Commerce Report: Using Video to Make a Positive...

Vidyard Brings Video Engagement Tracking and Analytics to Act-On

Video marketing and "sales enablement" solution Vidyard has launched an integration with marketing automation platform Act-On. Act-On users now have the ability to track video viewing activities of their contacts across distribution...

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Glide Ushers in a New Era for Video Messaging

Live video messaging application Glide has raised a $20 million Series B financing round led by New York and Herzliya-based Marker LLC, with participation from Two Sigma Ventures, Menlo Ventures and other existing investors, bringing...

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AOL Creates an Open Marketplace for Video

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video management and exchange platform for digital media buyers and sellers. AOL currently boasts some dominance in the video content management...

Video is So Yesterday, Answers are the Future for Google

Remember when all those Internet marketing gurus were touting the power of video as a means to capture the attention of users? It wasn't really that long ago and while it did seem to work for quite some time (years actually), search...

Create and Share Videos With New Vidyard Studio

In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10 percent are actually using it to effectively...

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