Posts tagged video RSS

Live Video Gaming Platform Twitch Heads to Amazon

Amazon announced this week that it will acquire Twitch Interactive, a live video platform for gamers. The acquisition will enable Twitch to create tools and services faster than they could independently according to Twitch CEO Emmet...

Vine Supports Importing Videos

Twitter’s popular video sharing app Vine has updated its platform to now allow users to import and edit their videos. Previously, users only had the ability to film content while within the app and did not have access to editing...

Create a Video Background for Your Web Page

Minimalist Web pages have been popular among designers for quite some time, but the trend is evolving in some elegant and sophisticated ways. Today, for example, you might see standalone websites use video backgrounds on these often...

Inside Shoppable Video with Rapt Media's Erika Trautman

The rise of video has been meteoric. Despite its value to the digital enterprise, however, many still don't understand the nuances of marketing within the channel, much less how to get started. Website Magazine posed a few questions...

Micro-List of Video Solutions for Every Professional Web Worker

Video is a powerful medium, but it takes an immense amount of work to get a finished product; much less a finished product that you can be proud enough of to show off to prospective customers and existing clients, and one that is effective...

Showing Better Videos in the FB News Feed

Facebook has changed how it ranks videos that people and Pages upload to the social network. The timing couldn't be more perfect, as twice as many people now watch videos on Facebook compared to just six months ago (although that...

Calculate the Reach of Video Advertising

Video advertising solution YuMe recently released a "Reach Calculator" which computes reach (unduplicated) across TV, online, smartphone, tablet, and connected TV, serving as a directional tool for marketers as their develop...

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Creating Immersive Video Experiences with Brightcove

Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives. Brightcove’s Video Marketing Suite consists of the Brightcove...

March Online Video Rankings Shows Continued Growth

Video, as a channel, just keeps growing and growing. comScore released data from its Video Metrix service last week showing 187.8 million Americans watched 46.6 billion online content videos in March 2014. Where should you spend time...

Launch Video Ad Campaigns for Every Screen

Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices. Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized...

The Video Experience Retooled at AOL

Online video consumption is surging, with 78 percent of people watching online videos every week. With the phenomenal level of interest in and usage of video, it's no wonder that digital powerhouse AOL has announced the refocusing...

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Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Monetizing Video with Kaltura

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription...

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TubeMogul Files For $75M IPO

Video ad buying platform TubeMobul is going public, officially filing its S-1, with an offering of up to $75 million. TubeMogul evolved over from a pure-play video analytics company into a powerful ad-buying platform that aggregates...

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Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of...

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