Posts tagged video RSS

Video is So Yesterday, Answers are the Future for Google

Remember when all those Internet marketing gurus were touting the power of video as a means to capture the attention of users? It wasn't really that long ago and while it did seem to work for quite some time (years actually), search...

Create and Share Videos With New Vidyard Studio

In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10 percent are actually using it to effectively...

E-Commerce Videos Double Conversions

Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are...

Video Analytics Go Real Time at YouTube

Video publishers distributing their digital content assets on YouTube now have access to real-time statistics about video views. When logged in as a content owner, the new YouTube Realtime report shows estimated views data for the...

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Live Video Gaming Platform Twitch Heads to Amazon

Amazon announced this week that it will acquire Twitch Interactive, a live video platform for gamers. The acquisition will enable Twitch to create tools and services faster than they could independently according to Twitch CEO Emmet...

Vine Supports Importing Videos

Twitter’s popular video sharing app Vine has updated its platform to now allow users to import and edit their videos. Previously, users only had the ability to film content while within the app and did not have access to editing...

Create a Video Background for Your Web Page

Minimalist Web pages have been popular among designers for quite some time, but the trend is evolving in some elegant and sophisticated ways. Today, for example, you might see standalone websites use video backgrounds on these often...

Inside Shoppable Video with Rapt Media's Erika Trautman

The rise of video has been meteoric. Despite its value to the digital enterprise, however, many still don't understand the nuances of marketing within the channel, much less how to get started. Website Magazine posed a few questions...

Micro-List of Video Solutions for Every Professional Web Worker

Video is a powerful medium, but it takes an immense amount of work to get a finished product; much less a finished product that you can be proud enough of to show off to prospective customers and existing clients, and one that is effective...

Showing Better Videos in the FB News Feed

Facebook has changed how it ranks videos that people and Pages upload to the social network. The timing couldn't be more perfect, as twice as many people now watch videos on Facebook compared to just six months ago (although that...

Calculate the Reach of Video Advertising

Video advertising solution YuMe recently released a "Reach Calculator" which computes reach (unduplicated) across TV, online, smartphone, tablet, and connected TV, serving as a directional tool for marketers as their develop...

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Creating Immersive Video Experiences with Brightcove

Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives. Brightcove’s Video Marketing Suite consists of the Brightcove...

March Online Video Rankings Shows Continued Growth

Video, as a channel, just keeps growing and growing. comScore released data from its Video Metrix service last week showing 187.8 million Americans watched 46.6 billion online content videos in March 2014. Where should you spend time...

Launch Video Ad Campaigns for Every Screen

Tremor Video is looking to take the hassle out of optimizing video ad campaigns for multiple devices. Using the company’s VideoHub technology, Tremor Video helps advertisers reach their goals by programmatically delivering optimized...

The Video Experience Retooled at AOL

Online video consumption is surging, with 78 percent of people watching online videos every week. With the phenomenal level of interest in and usage of video, it's no wonder that digital powerhouse AOL has announced the refocusing...

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