Posts tagged video RSS

Vidyard Brings Video Engagement Tracking and Analytics to Act-On

Video marketing and "sales enablement" solution Vidyard has launched an integration with marketing automation platform Act-On. Act-On users now have the ability to track video viewing activities of their contacts across distribution...

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Glide Ushers in a New Era for Video Messaging

Live video messaging application Glide has raised a $20 million Series B financing round led by New York and Herzliya-based Marker LLC, with participation from Two Sigma Ventures, Menlo Ventures and other existing investors, bringing...

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AOL Creates an Open Marketplace for Video

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video management and exchange platform for digital media buyers and sellers. AOL currently boasts some dominance in the video content management...

Video is So Yesterday, Answers are the Future for Google

Remember when all those Internet marketing gurus were touting the power of video as a means to capture the attention of users? It wasn't really that long ago and while it did seem to work for quite some time (years actually), search...

Create and Share Videos With New Vidyard Studio

In a recent report from analyst firm Demand Metric, more than 70 percent of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10 percent are actually using it to effectively...

E-Commerce Videos Double Conversions

Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are...

Video Analytics Go Real Time at YouTube

Video publishers distributing their digital content assets on YouTube now have access to real-time statistics about video views. When logged in as a content owner, the new YouTube Realtime report shows estimated views data for the...

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Live Video Gaming Platform Twitch Heads to Amazon

Amazon announced this week that it will acquire Twitch Interactive, a live video platform for gamers. The acquisition will enable Twitch to create tools and services faster than they could independently according to Twitch CEO Emmet...

Vine Supports Importing Videos

Twitter’s popular video sharing app Vine has updated its platform to now allow users to import and edit their videos. Previously, users only had the ability to film content while within the app and did not have access to editing...

Create a Video Background for Your Web Page

Minimalist Web pages have been popular among designers for quite some time, but the trend is evolving in some elegant and sophisticated ways. Today, for example, you might see standalone websites use video backgrounds on these often...

Inside Shoppable Video with Rapt Media's Erika Trautman

The rise of video has been meteoric. Despite its value to the digital enterprise, however, many still don't understand the nuances of marketing within the channel, much less how to get started. Website Magazine posed a few questions...

Micro-List of Video Solutions for Every Professional Web Worker

Video is a powerful medium, but it takes an immense amount of work to get a finished product; much less a finished product that you can be proud enough of to show off to prospective customers and existing clients, and one that is effective...

Showing Better Videos in the FB News Feed

Facebook has changed how it ranks videos that people and Pages upload to the social network. The timing couldn't be more perfect, as twice as many people now watch videos on Facebook compared to just six months ago (although that...

Calculate the Reach of Video Advertising

Video advertising solution YuMe recently released a "Reach Calculator" which computes reach (unduplicated) across TV, online, smartphone, tablet, and connected TV, serving as a directional tool for marketers as their develop...

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Creating Immersive Video Experiences with Brightcove

Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives. Brightcove’s Video Marketing Suite consists of the Brightcove...

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