Posts tagged video&pageindex=1 RSS

Video at the Tipping Point

Video technology provider Kaltura publisheds its 3rd annual State of Enterprise Video report and found that 59 percent of respondents indicated that video capabilities are currently integrated into their intranet and a further 30 percent...

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The Impact of Social Video Viewing on Purchasing Decisions

There appears to be a connection between watching a video on a social media site and the purchase decision making process for consuemrs according to research from BrightCove. Brightcove’s ‘The Science of Social Video: Turning...

QUICK HIT: Mid-Roll Video Ads On the Rise

In a clear indication that advertisers will put their ad pretty much anywhere, new research from Ooyala reveals that the use of mid-roll digital video advertisements increased 24 percent between February 2015 and April 2016. SUBSCRIBE...

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Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to the Wall Street Journal , Facebook apparently indicated that its...

Invest in Video with Frame.io

Cloud-based collaboration tool Frame.io has raised $10 million in Series A funding led by Accel, with participation from SignalFire, FirstMark Capital, Shasta Ventures, as well as two well-known Hollywood actors Kevin Spacey and Jared...

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Throw Out Your TV; Programmatic Driving Mobile, Video Ad Spend

Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time. By the...

Twitter Pays Video Creators

Twitter is looking to capture some of YouTube's most popular video creators and has announced that it will be selling ads alongside videos and sharing revenues with their creators - and Twitter is being very generous about terms...

Watch Me! Personalized Video Ads Arrive

Many brands struggle with video advertising but the potential is so great that it is becoming almost impossible to ignore. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to BI Intelligence, online video ads...

Video Saved The E-Commerce Star

What were you doing when the first video was played on MTV? What was obvious at that exact moment was that video was going to play a major role in the coming years and decades. As the culture changed, consumer expectations followed...

Pinterest Pins Hopes on Video Ads

Pinterest is laser-focused on improving its advertising ecosystem and on the heels of introducing a CPC auction earlier this month has just debuted video ads. SUBSCRIBE to Website Magazine & Accelerate 'Net Success More video...

360 Videos Get Guides and Heatmaps

Facebook launched two new creator tools this week that will give publishers additional (and arguably more valuable) insights into how people are interacting with their 360 videos. The first tool, called Guide, offers a "map"...

Native Gains a Foothold with Taboola's ConvertMedia Acquisition

Content discovery and ad platform Taboola has reportedly announced an agreement to acquire native video advertising company ConvertMedia. Following the acquisition, ConvertMedia's video technology will be integrated with Taboola's...

Weekly Video Consumption Rising Among Heaviest Users

The state of online video is strong according to recent research from LimeLight Networks. The company's new "State of Online Video Report" found that 18 percent of respondents indicated they consume 10-plus hours of video...

Twitch's HTML5 Video Player Enters Closed Beta

Social video platform and gamer community Twitch announced the closed beta of its new HTML5 Video Player. Users with Turbo subscription will now be able to join the beta and begin viewing broadcasts in HTML5. That should provide Twitch...

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Into the Video Studio with ConvertMedia

Developing video for the purpose of marketing can be a cumbersome, costly and complext process; but it is getting easier. Video advertising solution ConvertMedia announced the launch of ConvertMedia studio, a do-it-yourself platform...

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