Posts tagged video&pageindex=1 RSS

Google Unveils Bumper Ads

Google unveiled a new ad format called Bumper ads, which is a six-second video ad sold through the AdWords auction on a CPM basis. According to Google, Bumper ads are ideal for driving incremental reach and frequency – particularly...

Top 3 Video Services to Help You Sell Videos Online

:: By Jane Hurst, @janehurst26 :: A lot of people are making loads of money by selling their videos online. Gone are the days when you needed to have a studio and a lot of production equipment to make great videos. Today, anyone who...

Create an Explainer Video with These Solutions

If a picture is worth a thousand words, what's a video worth? If your answer was "more," then you're exactly right - and it's one of the reasons so many 'Net professionals are increasing their investment in...

Refunds for Fraudulent Video Ad Impressions

Video ad tech provider TubeMogul isn't going to let fraudulent behavior get in its way. The company announced its Non-Human Traffic Credit Program (available to its clients that have a masters services agreement with TubeMogful...

YouTube Gets Blurry

YouTube videos may be getting a bit blurrier, because the video-sharing platform just launched a new Custom Blurring tool. Although YouTube launched the ability for creators to blur faces in videos back in 2012, the new tool enables...

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Raising the Video Standard with Wideo

Video provides an excellent opportunity to help enterprises raise awareness and generate conversions but to date creating those assets and measuring the response from video initiatives has been relatively difficult. That's beginning...

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The 2016 Digital Video Toolbox

The majority of marketers agree that the type of content with the best return on investment (ROI) is video, yet many brands still overlook this content type in their marketing strategies. The reason video is sometimes overlooked is...

Over-the-Top (OTT) Streaming in the Limelight

Video consumption by Web users seems to break records every year and companies are actively looking for reliable ways to deliver the best possible experience. Digital content delivery solution Limelight Networks , for example, announced...

Tracking Video Engagement Data with Vidyard & Marketo

Marketers are increasing their investment in video, but many still lack the tools to understand who is watching what and how their assets are contributing to the bottom line - but that's beginning to change. Video and marketing...

Google Adds Video Campaign Support for AdWords App (Android)

Google introduced two new features to its AdWords application for AdWords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

Video-Based Shopping Comes to AdWords

Google introduced two new video formats in AdWords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

Video Comes to Salesforce Communities

Video marketing and analytics platform Vidyard has introduced a way for Salesforce clients to enable their users to share and watch video content online within Salesforce Communities, and more importantly, measure just how engaged...

From Product Image to Product Video with ZAP-EB

eBay Sellers have a new and rather interesting tool at their disposal and it could put video front and center on the marketplace. Available for Apple iPhones, iPads and iPod touch mobile devices running iOS 7 or later, ZAP-EB is an...

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