Posts tagged video&pageindex=2 RSS

Google Adds Video Campaign Support for AdWords App (Android)

Google introduced two new features to its AdWords application for AdWords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

Video-Based Shopping Comes to AdWords

Google introduced two new video formats in AdWords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

Video Comes to Salesforce Communities

Video marketing and analytics platform Vidyard has introduced a way for Salesforce clients to enable their users to share and watch video content online within Salesforce Communities, and more importantly, measure just how engaged...

From Product Image to Product Video with ZAP-EB

eBay Sellers have a new and rather interesting tool at their disposal and it could put video front and center on the marketplace. Available for Apple iPhones, iPads and iPod touch mobile devices running iOS 7 or later, ZAP-EB is an...

Get in Control: Live Streaming Simplified with Wowza Private Label

Video and audio streaming service provider Wowza Media Systems has released a private label product that will enable any enterprise (or individual) to deliver a white-label custom mobile encoding solution to their own users. Wowza...

Wistia Takes Video to the Enterprise

Enterprises taking advantage of the many benefits of video today have likely experienced the complexities of managing (hosting and analysis, for example) those important assets and their corresponding campaigns. One of the most significant...

The Future of Video at Adobe is Shoppable

Video is evolving; where consumers were once only able to view, now they can interact. In the realm of e-commerce, that's a genuine game-changer. There are several solutions on the market for what's being called "shoppable...

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

[Infographic] Those Dang Kids and Their Videos

With study after study indicating the importance of video within the modern enterprise, it should come as little surprise that the majority of millennials - the generation born between 1980 and 2000 - are likely to watch a video when...

You Need More Video, Plain & Simple

The Web world is apparently gaga over video and there is no shortage of statistics that accurately reveal just how much video content end-users are consuming. But are publishers keeping pace in terms of the inventory they are providing...

Create 219,000 Product Videos in 24 Hours

Online video is breaking through, and some savvy retailers are acting fast to capitalize on the trend. Video marketing solution Treepodia announced today that its solution was used by ATGStores.com (a subsidiary of Lowes) to create...

What IS an Online Video Ad View?

Opinions vary on what qualifies as an online video ad view. According to a recent consumer survey conducted by STRATA, the ad industry's current definition of online video "view" does not allow enough time for three-quarters...

Modular DRM for Cross-Platform, Secure Playback

Video technology platform Kaltura , which is used by such notable brands as HBO and Zappos, announced a Universal DRM (digital rights management) solution through an integration with Castlabs. The DRM solution will enable media companies...

So Long Meerkat, Hello Periscope

Just a few weeks after live-streaming app Meerkat took over the Internet (and was subsequently squashed by Twitter for being a parasitic app), Twitter launched Periscope, a live-streaming app of its own that it acquired back in February...

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