Posts tagged video&pageindex=2 RSS

Monetizing Video with Kaltura

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription...

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TubeMogul Files For $75M IPO

Video ad buying platform TubeMobul is going public, officially filing its S-1, with an offering of up to $75 million. TubeMogul evolved over from a pure-play video analytics company into a powerful ad-buying platform that aggregates...

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Advertisers Get Smart with Videos

Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of...

Invodo Delivers Video for Magento

Online shoppers are no strangers to using video in their product research and selection process, but adoption has been slow for merchants (not to mention e-commerce software solutions). Business video solution Invodo, however, has...

Test Drive Automated E-Commerce Video

If you have been hesitant to invest in automated videos for your e-commerce store, then check out the new “Try It Now” service from Treepodia. The service enables retailers to generate a product video for any item in their...

Video Consumption Driven Primarily by Google's YouTube

U.S. consumers watched nearly 50 billion online videos in January 2014 according to recently released data from the comScore Video Metrix service. What's more is that video ad views totaled nearly 27 billion. Google sites (driven...

Hey Google, That's a Big Video

The search results pages are dynamic places. Dynamic in that they change and evolve - sometimes faster than digital marketers expect or are prepared for. That's the case with Google's introduction and recent inclusion of an...

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Brightcove Brings Video Ads to Chromecast

Cloud-based video service Brightcove has announced that developers creating apps for Google Chromecast (a dongle that enables users to stream digital content via WiFi to their HDTVs) will now be able to use its services for deployment...

With $47 Million in New Funding, Kaltura is the Video Service to Watch

Video platform Kaltura has raised $47 million in funding from SAP Ventures, Nokia Growth Partners, Commonfund Capital, and Brazil-based Gera Ventures. Kaltura is an open-source, white-label video platform that has proven to be quite...

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5 Video Strategies for E-Commerce Merchants

It can be difficult for digital retailers to stand out on the ’Net, as the competition within email inboxes, social newsfeeds and search engine result pages is fierce. One of the most effective ways to create a lasting impression...

Ways to Use Video in Content Marketing [Infographic]

:: By the team at Prestige Marketing :: As the online marketing world continues to evolve, there has been a growing emphasis on the importance of engaging content. A 2013 study from the Content Marketing Institute found that 93 percent...

BIG LIST: E-Commerce Video Distribution

One of the big mistakes that e-commerce merchants just getting started with video quickly discover/experience is they have likely relied almost exclusively on one network (most likely that's YouTube) for the purpose of video distribution...

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Vimeo Unveils HTML5 Video Player

Popular video-sharing service, Vimeo, has decided to kick off the New Year with a brand new video player. The company rebuilt its video player to be more flexible and accommodating. In fact, the “re-engineered” back end...

Live Streaming Arrives at YouTube

Verified YouTube channels are now able to live stream videos to the world, thanks to a new update from Google. The streaming feature will be rolled out over the next few weeks. In addition, users can launch a Google+ Hangout on Air...

Motivation-Based Ad Targeting for Video

Two innovative software companies are joining forces to offer marketers and advertisers the ability to deliver online video ads based on societal values, personal beliefs and product preferences. Resonate’s audience insights...

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