Posts tagged video&pageindex=2 RSS

Hey Google, That's a Big Video

The search results pages are dynamic places. Dynamic in that they change and evolve - sometimes faster than digital marketers expect or are prepared for. That's the case with Google's introduction and recent inclusion of an...

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Brightcove Brings Video Ads to Chromecast

Cloud-based video service Brightcove has announced that developers creating apps for Google Chromecast (a dongle that enables users to stream digital content via WiFi to their HDTVs) will now be able to use its services for deployment...

With $47 Million in New Funding, Kaltura is the Video Service to Watch

Video platform Kaltura has raised $47 million in funding from SAP Ventures, Nokia Growth Partners, Commonfund Capital, and Brazil-based Gera Ventures. Kaltura is an open-source, white-label video platform that has proven to be quite...

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5 Video Strategies for E-Commerce Merchants

It can be difficult for digital retailers to stand out on the ’Net, as the competition within email inboxes, social newsfeeds and search engine result pages is fierce. One of the most effective ways to create a lasting impression...

Ways to Use Video in Content Marketing [Infographic]

:: By the team at Prestige Marketing :: As the online marketing world continues to evolve, there has been a growing emphasis on the importance of engaging content. A 2013 study from the Content Marketing Institute found that 93 percent...

BIG LIST: E-Commerce Video Distribution

One of the big mistakes that e-commerce merchants just getting started with video quickly discover/experience is they have likely relied almost exclusively on one network (most likely that's YouTube) for the purpose of video distribution...

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Vimeo Unveils HTML5 Video Player

Popular video-sharing service, Vimeo, has decided to kick off the New Year with a brand new video player. The company rebuilt its video player to be more flexible and accommodating. In fact, the “re-engineered” back end...

Live Streaming Arrives at YouTube

Verified YouTube channels are now able to live stream videos to the world, thanks to a new update from Google. The streaming feature will be rolled out over the next few weeks. In addition, users can launch a Google+ Hangout on Air...

Motivation-Based Ad Targeting for Video

Two innovative software companies are joining forces to offer marketers and advertisers the ability to deliver online video ads based on societal values, personal beliefs and product preferences. Resonate’s audience insights...

Everybody in the Treehouse

One of the reasons video has been slow in terms of brand uptake is because it's not as interactive as other forms of media. That is beginning to change however. Interlude, for example, recently announced the launch of Treehouse...

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Video Campaigns That Run Anywhere (and Everywhere)

Online video is the fastest growing segment of digital ad spending in the U.S, according to eMarketer, with digital video spend expected to more than double, from approximately $4 billion to $8 billion, between 2013 and 2016. Isn't...

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Be the Next Netflix with White-Label Video Platform From Kaltura

Open-source video platform Kaltura announced that it is now offering a white-label version of its Netflix-like video portal. Kaltura's new MediaGo solution will enable content owners (be they publishers, service providers or retailers...

Video Creative, CPA Buying for Mobile App Ads in Facebook

Facebook users will likely start encountering far more advertisements on their mobile apps very soon. The social network announced last week that developers and advertisers will be able to use video creative in order to drive app installations...

Mobile Video Set to Dominate in 2014

A new report from social video platform Unruly Media may encourage you to add video to your digital advertising mix in the near future. The data from Unruly indicates that online video viewers are super-engaged; nearly three times...

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Bot Traffic Affecting Ad Budgets Big Time

Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new report from Solve Media certainly suggests that’s the case, estimating the global ad industry could waste up to $9.5 billion...

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