Posts tagged video&pageindex=3 RSS

Everybody in the Treehouse

One of the reasons video has been slow in terms of brand uptake is because it's not as interactive as other forms of media. That is beginning to change however. Interlude, for example, recently announced the launch of Treehouse...

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Video Campaigns That Run Anywhere (and Everywhere)

Online video is the fastest growing segment of digital ad spending in the U.S, according to eMarketer, with digital video spend expected to more than double, from approximately $4 billion to $8 billion, between 2013 and 2016. Isn't...

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Be the Next Netflix with White-Label Video Platform From Kaltura

Open-source video platform Kaltura announced that it is now offering a white-label version of its Netflix-like video portal. Kaltura's new MediaGo solution will enable content owners (be they publishers, service providers or retailers...

Video Creative, CPA Buying for Mobile App Ads in Facebook

Facebook users will likely start encountering far more advertisements on their mobile apps very soon. The social network announced last week that developers and advertisers will be able to use video creative in order to drive app installations...

Mobile Video Set to Dominate in 2014

A new report from social video platform Unruly Media may encourage you to add video to your digital advertising mix in the near future. The data from Unruly indicates that online video viewers are super-engaged; nearly three times...

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Bot Traffic Affecting Ad Budgets Big Time

Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new report from Solve Media certainly suggests that’s the case, estimating the global ad industry could waste up to $9.5 billion...

Video Hits the Tipping Point

More than half of the U.S. population now watch some form of streaming video at least once a week. According to the recently released GfK report (How People Use® Media: Over-the-Top TV), the weekly streaming audience for TV and...

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INFOGRAPHIC: Is Video Really That Popular?

Video has long held promise and is even rewarding for a few creative individuals. But how popular is online video – can it really drive conversion, if not awareness? A new video infographic from Uberflip reveals some rather interesting...

9 Instagram Video Strategies

The latest trend floating around the social sphere is sharing short, captivating videos. Although Twitter’s Vine app was on the forefront of this trend, it became even more mainstream once videos arrived on Instagram back in...

Take a Look at YouTube’s New Toolbox

YouTube has added some new tools to its service that aim at helping users grow their channels. The new features are for accounts in “good standing”, according to the Official YouTube Partners and Creators Blog . The features...

Growing Your Revenue, Business with Video [An Infographic]

Facebook offers it; Twitter offers it ; and now, Instagram does too . Video is hot on social media, and the engaging content format has a role on most websites, too. In fact, online video was the fastest growing ad format in 2012 with...

Stock HD Video Clips at VideoFort

There has always been a rather substantial demand for stock images on the Web, but as consumer demand increases for video, Internet professionals should expect a growing demand for stock video footage. And as Wayne Gretzy once said...

Live Streaming Comes to Brightcove

Video platform Brightcove has released a new module that will enable its customers to create and deliver multi-bitrate live video streams to the Web, iOS, and Android devices. Similar to its on-demand video offering, Brightcove users...

10 Tips for Overnight Web Video Superstardom

If you want to spice up your Web presence, it may be time to consider implementing a video strategy. If you aren't convinced, consider this: A recent comScore study reveals that Americans watched 33 billion online content videos...

YouTube Search Trends in Focus

Google Trends began adding YouTube search data last month. The change will enable video publishers to more accurately optimize videos for the search engines, but how can marketers use the data? Researchers will find data to help answer...

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