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User-generated content is one of the most effective tools for Web businesses because it gives consumers a platform to express their opinions while providing companies and brands with a level of transparency that builds trust and loyalty...
Growing YouTube alternative Vimeo is looking to attract more video creators to its platform with the addition of some new features – a cloud-based enhancement tool and new soundtrack options. The Enhancer will allow video publishers...
The difference between a generic video player and a player that has been designed to complement your content isn’t just aesthetic, it can also mean the difference between a lost opportunity and a sale. Here, then, are five ways...
Managing content and videos across channels can be a challenging task, but new upgrades to Limelight Networks’ integrated Web content management and video platform offerings makes it much simpler. The Limelight Video and Limelight...
Sorenson Media has recently made available the latest version of Squeeze, the company’s encoding and transcoding application, which will be known as Sorenson Squeeze 8.5 . This will be the fastest version of the app; these speed...
Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.) Slowly, but surely, it's starting to happen...
Video encoding solution Sorenson Media released results from a survey of its own users which reveals that the MP4 video format leads a wide range of formats being used today for distribution on the Web and mobile devices. A full 69...
A new study from Adobe reveals that video ad consumption is beginning to imitate that of traditional television commercials. This is because mid-roll ads, which have the most similar placement to that of a television commercial (directly...
Back in August, Pinterest rolled out YouTube support to allow users to pin and share videos from the site on the pinboard-based social network. Still, despite that addition, the focus of Pinterest (and reason for its growth) has remained...
Online video provider Ooyala has launched a new content discovery technology that drove four times the amount of consumer engagement with videos during its pre-release – including an increase in viewing periods, completed videos...
Have you added video to your website yet? If not, it's time to seriously consider it because a new study reveals that consumers are captivated by videos 60 percent of the time. The report, from video solution provider Invodo ,...
The YouTube algorithm that presents suggested and recommended videos to users throughout its site has changed. Previously, as a way to promote channels, YouTube chose recommended videos based on how many people clicked on a specific...
The mere presence of behavioral advertising continues to rile privacy advocates, but some interesting solutions are emerging which aim to help companies at least more effectively communicate their privacy practices to consumers. Online...
The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video...
There are quite a few online technologies and techniques that gained momentum in 2011, such as mobile optimization, cloud computing and Web video marketing. Many of them we can expect to see traveling at full-speed in 2012. For example...
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