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Integrating video into an e-commerce site is a great tool that will potentially increase time on site and customer engagement. "Online Video has become an essential aspect of e-commerce and online marketing," says Stephen...
A new study predicts that nearly 700 billion minutes of mobile video will be watched by 2015. The In-Stat study shows significant growth in usage of mobile video, not only with smartphones but also with tablets. Some of the research...
comScore released data this week which reveals that the growth of video continues unabated but the direction its growing might not please very many. The comScore Video Metrix service showed that 178 million U.S. Internet users watched...
Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges...
Usability and remote testing platform Userlytics released an enterprise version of its interactive testing solution this week. The enterprise-ready platform will provide an executive summary of key events and comments which are linked...
Self-service live streaming platform DaCast rolled out Video on Demand functionality today. Using the platform, broadcasters can create premium content from their existing media libraries or develop archives of previous live shows...
A new and rather innovative ad format came across the wire today and it might be something to look into for both publishers and advertisers. Advertising and affiliate/publisher network Ad Media has unveiled OverlayAd.com , a platform...
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...
Google notified users of its Google Video product that it would end support of playbacks on the service starting April 29th. The company announced a few days ago (4-22-11) that it has since removed that deadline however and developed...
Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods for advertisers to connect with tablet users. More than 20 percent of iPad users are engaging with video ads or pictorial ads...
Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage...
While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...
TubeMogul, a tool for online video production, announced today the launch of a brand-focused demand side platform for video advertising. According to the announcement, its PlayTime product (which was rolled out last year) provides...
Self-service live-streaming platform DaCast has integrated a rather innovative payment system (dubbed Pay-in-Play) which is embedded into the DaCast video and audio player. That’s right – consumers will pay inside the video...
Online video platform BrightCove and web content management solution Ektron have expanded their partnership, enabling customers to incorporate branded video intot heir online properties and marketing campaigns through a new Brightcove...
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