Posts tagged video&pageindex=8 RSS

Effectively Advertising on Tablets

Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods for advertisers to connect with tablet users. More than 20 percent of iPad users are engaging with video ads or pictorial ads...

Dissecting Display Advertising's Rebound

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage...

Online Video Producers, Advertisers at Odds

While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...

TubeMogul Retools as Demand-Side Video Ad Platform

TubeMogul, a tool for online video production, announced today the launch of a brand-focused demand side platform for video advertising. According to the announcement, its PlayTime product (which was rolled out last year) provides...

Pay-Per-View Video from DaCast

Self-service live-streaming platform DaCast has integrated a rather innovative payment system (dubbed Pay-in-Play) which is embedded into the DaCast video and audio player. That’s right – consumers will pay inside the video...

Brightcove Widget for the Ektron CMS Platform

Online video platform BrightCove and web content management solution Ektron have expanded their partnership, enabling customers to incorporate branded video intot heir online properties and marketing campaigns through a new Brightcove...

Getty Images and Demand Media Enter Joint Licensing

Demand Media announced that they will be drawing from Getty Images’ library of rights-managed images, video footage and audio clips for use on their websites including typeF, LIVESTRONG.com and eHow. Under the agreement, Getty...

Big Upgrades for Sorenson Online Video Platform

Video is not the next big thing, it's the new big thing. Sorenson Media's online video platform has a few new features worth mentioning including full video player compatability, WebM support, Facebook integration, automated...

The Video Race: Who’s Winning?

Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions. As you might...

The State of Video in E-Commerce

Online video solutions provider SundaySky recently released a telling report about how the Web’s biggest retailers utilize the power of video. Or, more to the point, how they are failing to do so. According to SundaySky’s...

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Retailers Failing at Video SEO

SundaySky recently examined video’s role in e-commerce and found that the majority of retailers fail to properly optimize their videos for search. Barely half of the top 50 e-commerce sites (54%) are indexing any videos on Google...

Vimeo Releases New Features for Video Producers

Vimeo, long playing second fiddle to YouTube, has released some new features that should be very attractive to video producers. First, Plus members ($59.95 per year or $9.95 per month) can now upload files as large as 5 GB - meaning...

Cost-Per-View Ads at Google with TrueView

Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView gives users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...

LiveStream on Facebook

If you’re interested in broadcasting events live on the Web (not to mention mobile devices or your own website) this one’s for you. Video service and destination Livestream made a whopper of an announced today - users can...

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Video Rankings - August 2010

Comscore released some interesting data from its Video Metric service which shows that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. According to Comscore, the total...

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