Posts tagged viewability RSS

Insights into Ad Viewability at Scale

Publisher monetization platform 33Across launched a new way for publishers and buyers (advertisers) to ensure higher viewability of their standard IAB ad units. The companies new Real Display Pro solution essentially provides advertisers...

Technical Guidance for Improving Viewability [INFOGRAPHIC]

The viewability of advertising, or whether it's actually seen by a consumer, is a hot topic in digital business today. There are numerous solutions in the market that are developing ways to minimize the problem of advertisers paying...

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

You Need More Video, Plain & Simple

The Web world is apparently gaga over video and there is no shortage of statistics that accurately reveal just how much video content end-users are consuming. But are publishers keeping pace in terms of the inventory they are providing...

Ad Viewability Metric Gaining Ground

In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...


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