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In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...
What does a successful Internet campaign look like? Performics announced last week that their recent campaign for Cabela’s has been awarded the “Best Performance Marketing Campaign” for the 2009 ad:tech awards. Performics’...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
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