Posts tagged web analytics RSS

Increase ROI & Go Global With Online PR

(This article was provided by PR Fire ; the specialist free PR distribution website.) Online marketing is a necessity for any business. Regardless of the industry or size of company, a mix of marketing techniques - SEO, PPC, social...

Analyze This: Starting Salaries for Web Analysts top $60K

The Digital Analytics Association (DAA) has released a breakdown of Web analytics professionals’ salaries across the U.S., and the bottom line is that the industry is a good one to be in right now. In the midst of a recession...

Maximize Search ROI with Industry Insight

AdGooroo has released a new search marketing dashboard that provides advertisers and agencies with instant access to years worth of proprietary pay-per-click (PPC) data on virtually every industry and advertiser. AdGooroo’s search...

Web Analytics Trends in Retail Commerce

How many analytics solutions do you use? While many will assume the total will not be more than one, according to iPerception’s recently released Retail Web Analytics Report for 2011, the use of more than one Web analytics tool...

Understanding Web Analytics Satisfaction

According to a report by B2B, only 6 percent of companies are very satisfied with the ROI of their Web analytics. “This is due to the fact that the majority do not know how to analyze the data being provided by their analytics...

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Cloud-based Analytics Solution from IBM

IBM has announced a new cloud-based Web analytics and digital marketing suite designed to help organizations automate online marketing campaigns across channels such as websites, social media networks and mobile. The IBM Coremetrics...

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Mastering Web Analytics - WAA Certification

As the conversation continues to shift from how we acquire traffic to what we do with it once it arrives on site, a firm grasp of analytics (perhaps even an expertise it) would server your Web business well. For this reason I want...

Listrak Provides E-mail Marketers With Expanded CRM and Analytics

E-mail service provider Listrak has released a new version of its Web-based E-mail marketing platform that includes expanded integration with Salesforce, Omniture and Google Analytics. A leading E-mail marketing solutions provider...

Visual Web Analytics in 3D from Impact Engine

Advertising technology company Impact Engine released a new analytics module which enables clients to render graphical representations of ad and campaign performance... in 3D. According to the release: "The Analytics Module compares...

New Advanced Analytics Features in Google

Google announced a duo of advanced analytics features last week. The improvements are coming soon (a few weeks). Warning : these new features are for advanced users, so if your head explodes, don't blame me. Pivoting and Secondary...

Analyzing Where Users Click - Open Source Heatmap Cannoli

Where are users "clicking" on your page? Using heat maps is perhaps the easiest way to determine where users are clicking. Many analytics solutions have added the functionality to their set of core features, so you may be...

Viable Alternatives To Google Analytics

Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...

Analytics Master List - 15+ Solutions

Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...

Bounce Rate Differs From Exit Rate

Web Analytics is fun, fascinating and important to your Web success - you know it is. It's also immensely confusing for many who get interested in measuring the actions being taken on their site. Let's look at a question that's...

Tracking Email Recipient Action With Video

Analytics provider ClickTale this week launched Email Tracking this week. The solution enables those responsible for monitoring analytics the ability to watch videos of email recipients actual browsing sessions. This is an excellent...

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