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(This article was provided by PR Fire ; the specialist free PR distribution website.) Online marketing is a necessity for any business. Regardless of the industry or size of company, a mix of marketing techniques - SEO, PPC, social...
The Digital Analytics Association (DAA) has released a breakdown of Web analytics professionals’ salaries across the U.S., and the bottom line is that the industry is a good one to be in right now. In the midst of a recession...
AdGooroo has released a new search marketing dashboard that provides advertisers and agencies with instant access to years worth of proprietary pay-per-click (PPC) data on virtually every industry and advertiser. AdGooroo’s search...
How many analytics solutions do you use? While many will assume the total will not be more than one, according to iPerception’s recently released Retail Web Analytics Report for 2011, the use of more than one Web analytics tool...
According to a report by B2B, only 6 percent of companies are very satisfied with the ROI of their Web analytics. “This is due to the fact that the majority do not know how to analyze the data being provided by their analytics...
IBM has announced a new cloud-based Web analytics and digital marketing suite designed to help organizations automate online marketing campaigns across channels such as websites, social media networks and mobile. The IBM Coremetrics...
As the conversation continues to shift from how we acquire traffic to what we do with it once it arrives on site, a firm grasp of analytics (perhaps even an expertise it) would server your Web business well. For this reason I want...
E-mail service provider Listrak has released a new version of its Web-based E-mail marketing platform that includes expanded integration with Salesforce, Omniture and Google Analytics. A leading E-mail marketing solutions provider...
Advertising technology company Impact Engine released a new analytics module which enables clients to render graphical representations of ad and campaign performance... in 3D. According to the release: "The Analytics Module compares...
Google announced a duo of advanced analytics features last week. The improvements are coming soon (a few weeks). Warning : these new features are for advanced users, so if your head explodes, don't blame me. Pivoting and Secondary...
Where are users "clicking" on your page? Using heat maps is perhaps the easiest way to determine where users are clicking. Many analytics solutions have added the functionality to their set of core features, so you may be...
Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...
Web Analytics is fun, fascinating and important to your Web success - you know it is. It's also immensely confusing for many who get interested in measuring the actions being taken on their site. Let's look at a question that's...
Analytics provider ClickTale this week launched Email Tracking this week. The solution enables those responsible for monitoring analytics the ability to watch videos of email recipients actual browsing sessions. This is an excellent...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
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