Posts tagged webtrends RSS

8 Changes to Digital Marketing in 2016

:: By Liz Martin, Webtrends :: No, 2016 won’t be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by now, mobile, digital and social are likely well-established tools in your marketing tool...

7 Warning Signs Your Marketing Isn’t Data Driven

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don’t. They...

Simple Steps to Optimize Responsive and Adaptive Design Websites

:: Michael Wilson, Webtrends :: Common goal of responsive design and adaptive design websites: Create consistent, optimized experiences for visitors on any device. Common goal of an optimization program: Create good overall visitor...

Best Practices for Measuring the Performance of a Responsive Website

:: By Jeff Porter, Webtrends :: Lots of companies – and more so every day – are spending time and money to develop responsive design websites. The go-forward goal is commonly to provide a consistent experience across devices...

A Match Made in Heaven: SEO and Responsive Design

:: By Joe Drury, Webtrends :: Get a group of digital marketers or Web developers from different companies together and ask them if responsive design is part of their current or future plans. You’ll have a room full of raised...

Big Data Exploration with Webtrends

Digital marketing solution provider Webtrends has rolled out its Explore data exploration application to its Analytics on Demand client base. Explore enables marketers and analysts to dive into customer data in order to gain some understanding...

Quick List of Popular Heatmaps on the Market

The success of a website is impacted by its ease of use. After all, we live in a fast paced world and consumers typically won’t engage with a site that is difficult to navigate – especially when the competition’s...

Webtrends Taps Tech Vet for CEO Role

Digital marketing solution provider Webtrends announced the appointment of Joe Davis to Chief Executive Officer. Davis was most recently the CEO of Tocata, a technology company serving the mobile e-commerce vertical. An experienced...

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Get Analytics on the Go with Webtrends

Need analytics on the go? If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube. The free iPad app...

Better Facebook Data For Brands

Web analytics provider Webtrends , has released Hoverstats, a free tool that will essentially add a new layer of data for brands to evaluate their Facebook performance. The core feature of Hoverstats is its Post Strength Indicator...

Webtrends Studies the Splinternet

A study conducted by Forrester Consulting , and commissioned by Webtrends , that examines "the effect that the explosion of new devices, emerging technologies and the fragmentation of digital marketing channels" has been...

Webtrends Releases New Social Marketing Suite

Web analytics solutions provider Webtrends has announced a new version of its social offering that it hopes will change the rules of Facebook marketing with disruptive pricing, a free model and unequalled measurement. Formerly Webtrends...

Social Media Advertising On the To-do List

The Internet advertising industry took notice when comScore reported that more than a third of all online display ads in the U.S. in February appeared on Facebook — which is more than three times as many ads served on the second...

WebTrends Makes Data The Interface

Customer intelligence company Webtrends introduced Webtrends Analytics 9 today. The company is calling this version the most significant advance in user experience and data integration in its 15-year history. How you ask? They’ve...

Analytics Master List - 15+ Solutions

Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...

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