Posts tagged week 24 RSS

Weekend Warrior: Inbound Link Prospecting

It is unlikely you will find a website high on the SERPs for which the person or team responsible for that placement has not done the necessary competitive research. Link prospecting does not stop at knowing the sites to target; you...

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PMA Sues Illinois Over Affiliate Tax

For the first time, the affiliate nexus tax (Amazon tax) is being challenged by a lawsuit. The Performance Marketing Association (PMA) has filed suit against the State of Illinois claiming the new law unconstitutional. We get the details...

New API from Kole Imports for Wholesalers

Wholesalers have a new tool at their disposal and it comes from Kole Imports, a leading importing and wholesale company offering discount goods, most notably in the dollar-store business. The Kole Imports API can now be used –...

Honey Badger: Bing Webmaster Tools

Bing announced several updates to its Webmaster Tools platform. The name of the update is Honey Badger to those playing along at home (more on that below). Let's look at some of the new features and why they will prove important...

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Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

QR Code Solutions for Social Mobility

Mobile barcode scanning is on the rise and there are many tools and best practices to be aware of when marketing with QR (quick response) codes. A QR code is an encoded barcode image that resembles a square-like maze. These two-dimensional...

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Adwords Embedded Sitelinks

Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better. Google introduce embedded sitelinks...

Shopping Carts and Social Media

Merchants that bave been slow to adopt social media support and functionality within their shopping carts are now officially late to the game. According to Merchant Circle, 70 percent of local US small-to-medium size business owners...

Monetization Models for Affiliates (Intermediate)

WM recently posted an article entitled How to Make Money on Your Website , which was intended to give those new to affiliate marketing a useful overview of the different payout structures available to them through merchants and networks...

Retailers and Smart(er) Consumers

Are you meeting the expectations of your web-savvy consumers? Unlikely - at least according to a new survey from Demandware which indicates that retailers are simply not prepared when they encounter the smarter consumer of today’s...

Google's Author Tag – Conduits to Richer Writer Profiles

This week Google announced support for “authorship markup” which will help the search engine connect its users with authors through the content those authors publish on the web. Google will ultimately use the data to help...

Most Important SocNet? 60% Say LinkedIn

Web users communicate in a variety of ways (email, IM, forums and social networks) but the bulk of activity occurs on a few platforms. So which is the most important for you as a Web professional to participate within? Performance...

Finding Customers & Targeting Messages (Beginner)

:: THREE PRIMARY SOURCES OF WEB VISITOR ACQUISITION :: Where do Internet users come from? The real question is, where don't they? It is difficult to specify the total number of our future friends and website visitors at any given...

3 Key Steps to Optimize for Local Search

Because there are fewer competitors, local search engine optimization is not nearly as challenging as broader categories -- but it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements...

Canadian Search Data through Searchmetrics

Search analytics software provider Searchmetrics has added Canada to its search performance index, giving search marketers visibility into their campaigns in Canada. Previously, search marketers seeking country-specific data or results...

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