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It is unlikely you will find a website high on the SERPs for which the person or team responsible for that placement has not done the necessary competitive research. Link prospecting does not stop at knowing the sites to target; you...
For the first time, the affiliate nexus tax (Amazon tax) is being challenged by a lawsuit. The Performance Marketing Association (PMA) has filed suit against the State of Illinois claiming the new law unconstitutional. We get the details...
Wholesalers have a new tool at their disposal and it comes from Kole Imports, a leading importing and wholesale company offering discount goods, most notably in the dollar-store business. The Kole Imports API can now be used –...
Bing announced several updates to its Webmaster Tools platform. The name of the update is Honey Badger to those playing along at home (more on that below). Let's look at some of the new features and why they will prove important...
Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...
Mobile barcode scanning is on the rise and there are many tools and best practices to be aware of when marketing with QR (quick response) codes. A QR code is an encoded barcode image that resembles a square-like maze. These two-dimensional...
Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better. Google introduce embedded sitelinks...
Merchants that bave been slow to adopt social media support and functionality within their shopping carts are now officially late to the game. According to Merchant Circle, 70 percent of local US small-to-medium size business owners...
WM recently posted an article entitled How to Make Money on Your Website , which was intended to give those new to affiliate marketing a useful overview of the different payout structures available to them through merchants and networks...
Are you meeting the expectations of your web-savvy consumers? Unlikely - at least according to a new survey from Demandware which indicates that retailers are simply not prepared when they encounter the smarter consumer of today’s...
This week Google announced support for “authorship markup” which will help the search engine connect its users with authors through the content those authors publish on the web. Google will ultimately use the data to help...
Web users communicate in a variety of ways (email, IM, forums and social networks) but the bulk of activity occurs on a few platforms. So which is the most important for you as a Web professional to participate within? Performance...
:: THREE PRIMARY SOURCES OF WEB VISITOR ACQUISITION :: Where do Internet users come from? The real question is, where don't they? It is difficult to specify the total number of our future friends and website visitors at any given...
Because there are fewer competitors, local search engine optimization is not nearly as challenging as broader categories -- but it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements...
Search analytics software provider Searchmetrics has added Canada to its search performance index, giving search marketers visibility into their campaigns in Canada. Previously, search marketers seeking country-specific data or results...
Doing Facebook Hashtags the Right Way
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
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