Posts tagged week23-2012&pageindex=2 RSS

Tracking Multiple SubIDs for Mobile Marketing

Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...

Content Experiments in Google Analytics

Conversion optimization as a digital marketing and Web development practice has exploded in popularity over the past five years. It has also moved those in pursuit of Web success a whole lot closer to their conversion and revenue goals...

Self-service Retargeting Platform from Bizo

Because generating enough leads is perhaps the biggest challenge facing today’s online marketers, audience marketing solutions provider Bizo has a new offering that taps the power of display ad retargeting beginning at $5 per...

Tips for Facebook Success

If you are using call-to-action words within your Facebook posts, you might not be creating the optimal engaging experience for your audience – at least according to a new study. Social media measuring tool Sotrender studied...

The U.K. Cracks Down on Cookies

The U.K.’s cookie law, which requires website owners to ask permission before installing certain types of cookies on to users’ machines, went into effect earlier this week – meaning that website owners in the U.K...

The Cost of Sending Email

There’s a lot of advice floating around the digital world about how best to use email as a means to acquire customers, maintain community and drive conversions. What’s most often missing from the discussion, however, is...

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