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To work efficiently and effectively as a marketer (whether independently or as part of a larger group) you need the right tools and the right approach. As most readers are likely aware, platforms and services exist in abundance to...
The people behind location-based shopping application Shopkick are offering local merchants in select cities free installation of Shopkick signal boxes that integrate with its revolutionary walk-in rewards loyalty program. Interested...
The new five-year outlook for U.S. mobile local advertising from BIA/Kelsey is, in a word, optimistic. According to the research firm, total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. During...
LinkShare has announced that for the first half of 2011 it has doubled the number of signed brands for its search marketing division compared to all of 2010. New brands signed in 2011 include HMX Group, Nautica & Kipling, Samsonite...
A new service from comScore offers reporting on digital traffic based on device, which includes computers, mobile phones, tablets, music players, e-readers, gaming devices and other Web-enabled devices. Based on comScore’s global...
Website owners can now become Google eBooks affiliates by linking their sites to the Google eBookstore for any of the hundreds of thousands of titles available for sale, earning commissions for their referrals. Google launched the...
The global customer relationship management (CRM) applications market enjoyed a solid recovery in 2010 with year-over-year growth of 6.2 percent and revenues of $16.5 billion, according to the International Data Corporation (IDC) Worldwide...
Daily deals site RapidBuyr, which focuses on national and local deals for small and mid-size businesses) has partnered with business-to-business lead generation company BuyerZone (a division of Reed Business Information). Through the...
With the recent rash of high-profile security breaches, privacy and security are top of mind with big brands and their consumers. Taking steps to ensure that users’ information is secure and remains private matters to the bottom...
LinkedIn , the Web’s largest social network for business professionals, today announced the launch of a new integration with SlideShare which will enable content marketers to share presentations (e.g. slideshows, documents and...
Email marketing solutions provider Informz released the results of its 2011 Association Email Marketing Benchmark Report and some of the data is downright shocking, including: - The timing of email had little effect on open and click...
The summer season is officially upon us, which means families will be heading to the beaches, mountains and backyard pools for fun and relaxation. Inevitably, before they do, they’ll need to gear up with some pretty extensive...
The same day we published our A to Z Guide to WordPress plugins , the team over at WordPress was suffering from some rather serious security issues. WordPress noticed “suspicious commits” to popular plugins including AddThis...
E-commerce platform Shopify is presently conducting its second annual Build-A-Business contest for Web entrepreneurs. The company is offering over $500,000 in winnings, including a $100,000 first prize, to inspire people to start an...
A new online collaboration tool that allows agencies, design teams and freelancers to share and present their work for creative review has recently launched in public beta. CAGE was first released as an invite-only private beta during...
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