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Google is getting even more serious about social. The search engine giant recently announced its acquisition of Wildfire , a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s...
Adaptly has integrated its social advertising and optimization technology with Wildfire’s social marketing suite of software, both companies recently announced. Adaptly’s proprietary technology aggregates more than 160...
Social media marketers are like fishermen: posts are cast out like fishing rods, in hopes that the right bait was chosen to capture the attention of an audience in the deep blue sea of the social Web. And while social media is a valuable...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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