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Google users, and the local businesses looking to attract them into their stores, have begun noticing the new Carousel layout for local search results. The search results design feature has been available on Nexus slates and the iPad...
Following the migration to Adwords Enhanced Campaigns, Google advertisers are seeing increased bid prices in the range of 6% during the last three months according to new findings from Adobe – which recently examined 100 advertisers...
The Yahoo Small Business network has launched Yahoo Localworks , a program to help local businesses increase visibility and generate leads through search resutls, directory listings and map applications. Yahoo will push business profiles...
Digital advertising today moves fast, and if you don’t analyze what’s going on once in a while you’ll likely miss something really important. That’s why it’s good to see Bing’s recent announcement...
A new report out from Social Media Examiner indicates that despite high levels of usage, Facebook advertisers might be starting to sour on the network (despite reports that ad exchanges are doing quite well) as a means to drive awareness...
Popular engagement tool provider AddThis has launched a new service, dubbed Brand Advocates, to help brands better discover and engage with their loyal and active online audiences. Since many customers interact with a brand on platforms...
Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...
At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...
To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...
The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...
For websites that are interested in improving their SEO or advertising on paid search, there is one absolutely crucial thing that they’re going to need to make their efforts a success. If you haven’t guessed what that one...
Google Maps is not only a helpful technology for people who are searching for nearby places or directions, but also for the many businesses that are discovered with this tool every day. The new version of Google Maps (which was announced...
Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...
Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar...
Engagement-based display advertising provider Rakuten MediaForge has seen double-digit growth for the second consecutive quarter since Rakuten acquired MediaForge in September 2012. Rakuten offers a variety of consumer- and business...
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