Posts tagged wm-advertising RSS

Social Activism & Millennials

Consumer insights and engagement platform Crowdtap and the Ad Council released an interesting study exploring how millennials are approaching social activism in the age of social media. The report revealed that 45 percent of millennials...

Price Extensions Come to AdWords

Price seems to be top of mind with e-commerce merchants recently, with Amazon revealing that it would remove the list price from items. Price, however, is a key motivator and that has not gone unnoticed within other technology solutions...

Lead Generation and The Future of Social Ads

Facebook's announcement that recent adjustments made to its news feed algorithm would result in a greater emphasis on friends (rather than brand pages organically) could mean that the social network is once again forcing companies...

Showcase Shopping Ads from Google Focus on Non-Brand Product Searches

Believe it or not, there are only 135 days (just over two months) until Black Friday 2016. Most Internet retailers are now working feverishly to prepare for the upcoming holiday shopping season but so are the platforms these sellers...

6 Ways to Make Your Site Content More Interactive

:: By Larry Alton, @LarryAlton3 :: We’re beginning to enter a new age of content marketing. For the past decade or so, the Internet has been a relatively open place in terms of content, but as more entrepreneurs and marketers...

Into the Video Studio with ConvertMedia

Developing video for the purpose of marketing can be a cumbersome, costly and complext process; but it is getting easier. Video advertising solution ConvertMedia announced the launch of ConvertMedia studio, a do-it-yourself platform...

Affiliate Industry Consolidation Begins with GetAds and Affiliate.com

Two well-known names in the affiliate marketing space are merging and it may just begin a rush among other networks to do the same. Performance-based marketing/advertising networks GetAds and Affiliate.com announced the merger this...

Would You Advertise in a Podcast?

Podcasting listening has experienced dramatic growth over the years but the one thing the channel has been missing is a way for brands to capitalize on the interest. Fortunately, that's about to change. AdsWizz , a technology provider...

Google's ETA (Expanded Text Ads) Gets Full Support from Kenshoo

Marketing technology provider Kenshoo recently announced support for Google's new Expanded Text Ads but just because you build it (or offer it) doesn't mean they (businesses) will come and use it. Fortunately, Kenshoo understands...

Implementing a Digital Monetization Strategy for Maximum Revenue Growth

:: By Darline Jean, PulsePoint :: Much of the publishing world has been abuzz about the development of header bidding , but the conversation has focused almost exclusively on adoption, with little detail on how publishers should actually...

Clean Programmatic Ad Channels in Real-Time

Programmatic video ecosystem HIRO Media unveiled a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real-time. SUBSCRIBE to Website Magazine & Accelerate 'Net Success HIRO's...

Video Ad Performance Data with Innovid and Twitter

Video marketing platform Innovid has released the ability for its clients to engage Twitter users with video ads and provide analytics for all owned-and-operated Twitter properties. SUBSCRIBE to Website Magazine & Accelerate 'Net...

Maintaining Local Listings With Ease and Speed

There's a new solution for local businesses to create, update and maintain online local listings - and it could prove to be a perfect offering for agencies and creative media companies to explore. SUBSCRIBE to Website Magazine...

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Yahoo Embraces Storytellers & Big-Brand Content Marketing

Content remains king and brands are now actively looking for solutions to help them engage more users and generate higher revenues, and these solutions are coming from some very familiar names in Web tech. Yahoo, for example, has introduced...

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