Posts tagged wm-advertising RSS

Get a Starter Site with Ecwid

Ecwid is helping merchants without websites establish a presence online, as the e-commerce solutions provider has rolled out a new “Starter Site” offering. With the offering, merchants can create a free, mobile-friendly...

What's New in Google Web Designer?

Google has released an update to its Web Designer product, a tool for authoring interactive HTML5 websites and digital advertisements (the company also indicated that ads built with Web Designer have been viewed over 2.5 billion times...

comScore Prepares to Battle Non-Human Traffic with mDotLabs

comScore acquired MdotLabs in early Aug. 2014 to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites. MdotLabs uses cyber-security methodologies such...

Tying In CRM Data With Media Buying

Companies have customer relationship management solutions for many reasons – lead nurturing, customer service and more – but the enterprises that are truly maximizing their return on investment with the software solutions...

Google Makes Decision on Close Variant Keyword Matching in Adwords

Google receives more than 2 billion searches every day. It's clear that to be successful in today's business world, a company must be findable on Google . What’s more, many advertisers have spent countless hours trying...

Google's Product Listing Ads Get Rated

Google is looking to make Product Listing Ads (PLAs) even more influential, as the tech juggernaut has introduced product ratings on PLAs. With this news, consumers in the United States will start seeing ratings appear in the form...

Bing Ads Interface Gets a New Look

According to the IAB , revenue from Interenet advertising hit an all-time high of $11.6 billion in Q1 2014. With the continued rise of spend on Internet advertising , it is no surprise that companies continue to roll out new features...

Koupons for Your Mobile Users

Cloud-based mobile offer platform Koupons Media announced that its platform has now issued (and yes, redeemed) more than 250 million coupons through its retail and brand customers in the U.S. Koupon's system enables retailers to...

Flickr Unveils Licensing Program

There is a new way for Flickr photographers to monetize their content, as the image sharing service has announced a new licensing program available on its platform. According to the announcement, Flickr’s curators are searching...

Let Your Ads Ferment with Dstillery

In the marketing universe, cross-device targeting is the star that’s burning brightest. The ability to accurately target consumers across multiple devices is becoming more realistic every day. There are dozens of cross-device...

Rakuten Marketing Unveils Strong Q2

It’s turning out to be a good year for Rakuten Marketing, as the company is reporting double and triple digit growth it its affiliate, display and search marketing channels for the second quarter of 2014. Highlights from the...

Retarget Customers Through Sound

With the mobile ad market forecasted to be worth more than $76 billion in 2018 it’s no surprise that companies are looking to break into the market. SilverPush , a cross-platform advertising company, has announced the launch...

Zappos...King of Digital Marketing for Apparel Retailers?

In 2013 the total amount of revenue for online advertisements was $42.8 billion , 17 percent higher than in 2012. With more and more brands investing in the digital advertising game it is crucial that brands know how they stack up...

Millennials Love Consistency (and Connectivity)

When it comes to marketing to millennials, brands need to keep one word in mind – consistency. SDL released the final report of its “Five Truths for Future Marketers” series that features results from SDL’s...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

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