Posts tagged wm-advertising RSS

Google Shopping Updates for Black Friday (and Beyond)

Google announced several major updates to their Shopping program for online merchants and retailers last week in advance of Black Friday (and the entire holiday shopping season). Let's take a closer look at what the additions and...

Apple Selects Companies to Bring Automation to iAds

As consumers continue to spend more and more of their time on mobile devices, digital advertising companies have had to adjust from a focus on desktop browser ads to displaying ads on mobile devices. Rubicon Project , a digital advertising...

Google Experiments with Ad Blocking

Google is testing out a new program called Contributor, which essentially enables users to pay a $1 - $3 fee to avoid viewing ads on certain websites. On the Contributor website Google notes that today’s Internet is mostly funded...

BIG LIST of Performance Networks for 2015

Finding the right performance marketing network is a long an arduous process for any publisher or advertiser. If they rush and select the wrong network, they could end up with a network that specializes in advertising to the wrong...

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DoubleClick Breaks the Internet

Kim Kardashian may have tried to break the Internet but Google kind of succeeded. For a short time last week, Internet users enjoyed a nearly ad free Web experience due to an outage at Google’s DoubleClick for publishers (DFP...

Understanding Global Digital Tendencies

The Internet has truly made the world a global community and in order for advertisers to make the most out of their digital efforts it’s important that they understand each country's digital tendencies. A.T. Kearney , a global...

Buzztala’s PVAs Arrive at Amazon Webstore

After unveiling its Product Video Ads (PVAs) just a week ago , Buzztala has announced that it will now offer its search engine marketing (SEM) services to retailers using the Amazon Webstore platform. Buzztala’s PVAs are short...

Bing Ads to Have Greater Uniformity with Google AdWords

As mobile continues to play a larger part in consumers' every day routine it's important that advertisers are easily able to display their messages on mobile devices. Bing has announced two changes to their ad campaigns that...

Build Rich Social Ads Yourself

Social marketers often have hours, not months to build a campaign. This, according to A. J. Vernet, global VP of social at Sizmek , is one of the reasons his company is giving advertisers, agencies and publishers, a new toolset that...

eZanga Puts Click Fraud in Its Sights

For as long any many of us can remember, click fraud has been the bane of the digital advertising experience. Make no mistake, it's still here, but its impact is lessening thanks in great part to the maturing technologies of our...

Google Consumer Surveys Arrive, Publishers Rejoice-ish

Google has a new program available for website owners looking to generate some additional revenue from their content. The Google Consumer Surveys program will pay publishers for completed surveys, used most often as paywall alternatives...

Buzztala Unveils Product Video Ads

Buzztala has unveiled Product Video Ads (PVAs) in an effort to help advertisers eliminate paid search waste. Buzztala’s Product Video Ads (PVAs) are short product summaries that help brands earn top organic search positions and...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

Advertisers Rejoice in Easy Account Toggling

As the Internet has evolved so too have the opportunities for advertisers . Today, many advertisers are involved with more than one account and it can be cumbersome for them to switch back and forth between accounts on some ad platforms...

Getting Ready for Small Business Saturday

Most merchants are busy planning for Black Friday and Cyber Monday. There is, however, another shopping day that should be on their radar – Small Business Saturday. Now in its fifth year, Small Business Saturday is held on the...

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