Posts tagged wm-advertising&pageindex=1 RSS

Time to Reallocate Budget to Programmatic?

Marketers and advertisers that double their investment in programmatic could achieve as much as a 6 percent increase in sales and a 22 percent increase in marketing return on investment according to a recently released study from Rubicon...

Programmatic is Where It's At for Advertisers

Despite fears that programmatic advertising drives low-quality impressions , the tactic is being adopted at break-neck speed by advertisers. In fact, according to Zenith’s “Programmatic Marketing Forecasts” report...

Are Facebook's Metrics Corrections Reason for Concern?

If you are spending any money on Facebook ads, you should be very, very concerned at this point. Over the past few months, the social network has revealed that many of its metrics have been overstated. Several months ago, for example...

The Most Valuable Brand Asset Is...

Reputation is the most valuable asset of today's brands (those both large and small) so it makes sense to take steps to manage it correctly. BrightLocal recently released its 2016 Local Consumer Review Survey and found a noticeable...

QUICK HIT: The Web of Trust Crumbles

If you have the Web of Trust (WoT) extension installed within your browser, consider removing it entirely. An investigative report by journalists at the Hamburg-based German television broadcaster, Norddeutscher Rundfunk (NDR), revealed...

Facebook Eliminates Ethnic Affinity Targeting

Facebook will no longer allow ethnic affinity targeting for certain ads. The social network indicated that the change will affect housing, credit and employment ads in response to concerns and claims that its practices were discriminatory...

Augmented Reality for the Masses

Blippar is introducing a self-service product that will bring its augmented reality and computer vision capabilities to a broader audience, allowing developers and marketers without coding experience to tap into the potential of the...

Bing App Install Ads [Sneak Peek]

Bing is testing the ability for advertisers to promote applications listed in Apple’s App Store or Google Play depending on the device of the user. For those participating in the pilot program, an App install ad option in the...

QUICK HIT: Digital Ad Revenues Continue to Break Records

For the first half of the year (2016), digital advertising revenues have reached an all-time high, reaching $32.7 billion according to the latest IAB Internet Advertising Revenue Report. Revenue from the second quarter reached $16...

Reddit Adds Interest Targeting

Social media advertising is appealing for many brands. While there are some inherent problems with the opportunity (namely that consumers aren't necessarily in a buying frame of mind), the networks are improving their offerings...

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QUICK HIT: Local Ad Revenues to Hit $148.8B in 2017

BIA/Kelsey's new "U.S. Local Advertising Forecast" (2017) projects that total local advertising revenues in the U.S. could reach $148.8 billion in 2017, up from $145.2 billion this year, representing a growth rate of...

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Consider Yourself Warned; Incoming Notifications on AdSense Violations

Google is tightening the digital screws on its AdSense publishers and has recently increased the frequency at which it sends policy violation warnings to those operating outside of its recommendations. Publishers have been receiving...

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QUICK HIT: Revenues from Mobile Will Surpass Desktop at Google

Google now makes more money from mobile than from the desktop (at least globally) according to eMarketer's recent estimates of ad revenues at major publishers. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The...

Set Up Bing Ads with Greater Ease

It may not (ever) have the reach of Google AdWords, but Bing Ads has been on a roll recently introducing updates and improvements and now it is doing the same for its campaign creation workflow. The system, which essentially simplifies...

Quick Hit: Growing Websites Focus On These Two Channels

Ad blockers are certainly a problem for advertisers and publishers, but in the United States the usage is not as bad as it could be. Based on data from PageFair, the U.S. ranks in the lower half compared to Europe in terms of current...

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