Posts tagged wm-advertising&pageindex=1 RSS

ShareThrough Unveils Programmatic Native Ads & Quality Scoring

Native advertising automation company Sharethrough has unveiled a new version of its supply side platform, Sharethrough For Publishers (SFP), that now supports programmatic native. According to the company’s announcement , the...

Target Consumers Through Hyper-Local Push Messages

Consumers leverage a variety of devices throughout the day and as advertisers look to connect with more and more consumers many are turning to platforms and solutions that let them engage with consumers on multiple devices. TouchTunes...

4 Tips for Increasing E-Commerce Ad Effectiveness

:: By Elena Terenteva, SEMrush :: If it feels like your e-commerce advertising is like trying to win a Formula 1 race on a bike you're not alone. It’s possible to come in first but not likely… The competition is stronger...

Google Enhances TrueView Ads

Google is enhancing its TrueView ad solution to provide brands with greater interactivity and more accurate accounting of audience engagement. TrueView ads were introduced five years ago to give users the choice to watch or skip ads...

Selling Private (Ad) Inventory

As advertisers seek an alternative to audience and inventory fragmentation across multiple partners and sources, private marketplaces are projected to grow. Increasingly, there are solutions and platforms looking to capitalize on the...

A Shiny New Metric: Ad Viewability Rate

There's a conversation happening that should prove interesting to online advertisers - viewability as an ad performance metric. Google describes viewability rate as the, "Percentage of ads determined viewable out of the total...

Greater Targeting Options for Yahoo Mobile Advertisers

Mobile has become one of the hottest trends thanks to consumers' deep-rooted love for the technology and the amazing opportunity it provides companies and advertisers to engage with their consumers. To help advertisers communicate...

Grab Attention with Greater Ad Personalization on Mobile

If you want to make an impact on today's mobile users, you'll need to grab their attention. And, increasingly, that means getting personal. IPG Media Labs and Yahoo recently conducted a test of 81 ad variations with various...

AdWords Requires Verification for Phone Numbers

Google AdWords has recently released a statement saying that starting in June 2015 it will be requiring verification of ownership for all call extension and location extension phone numbers. In order to verify phone numbers associated...

Paid Search Sees Largest Year-over-Year Spending Increase in Three Years

As marketers seek the most effective ways to reach consumers it’s important they understand how the markets are trending and what other marketers are doing to reach their consumers. IgnitionOne has recently released a report...

8 Ad Copy Testing Tips for Cost-Effective PPC Campaigns

:: By Aby League :: According to a meta study run by Google and Ipsos MediaCT, search advertising has a powerful effect on branding. A practitioner should be keep this in mind to avoid being guilty of committing the common mistakes...

Tap Into Multiple Marketing Solutions On Single Dashboard

Marketers are on a constant quest to reach more consumers and broaden their brands' audiences, but getting a unified view of all their marketing initiatives they deploy to do so, is complicated and time consuming . TapClicks, an...

Putting an End to Fraud in Programmatic Advertising

Digital advertisers are perpetually on the virtual look out for ways to eliminate (or at least reduce) fraud in advertising - an issue only exacerbated by the speed provided by programmatic exchanges. In fact, a recent White Ops and...

Popular Publisher Crashes the Video Party

Watching online videos isn't just for millennials anymore, as senior executives are finding themselves glued to their computers or mobile phones too. In fact, according to this post , more than 80 percent of senior executives watch...

Who's Succeeding with Mobile Click-to-Call Ads?

While retail brands garner a majority of the attention when it comes to mobile technology, other verticals are finding mobile devices to be a key part of their business model as well. Marchex , a mobile advertising technology company...

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