Posts tagged wm-advertising&pageindex=1 RSS

Reach Consumers on Their Terms

Digital advertising provides marketers with an opportunity like never before, to engage and interact with consumers nearly 24/7. DataXu , a provider of programmatic marketing software, has recently introduced more than two dozen new...

Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015

With mobile phones seemingly being attached to users' sides and advertisers constantly looking to engage with their consumers, many have turned to mobile advertisements . Marchex , a mobile advertising analytics company, has released...

Retargeting for the Age of Mobile

Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users...

Game-Changer? SDK for Mobile Video and Native Ad Units

In just two short years, video is expected to account for 74 percent of all Internet traffic, which should give marketers just the push they need to explore both organic and paid opportunities in video, as consumer demand for it is...

Measure the Effectiveness of Facebook Ad Campaigns with AppsFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

Obtaining EU Visitors' Consent Required for AdSense Publishers

Those responsible for website monetization were caught by surprise this week. Google announced a relatively major change to its user consent policy which will affect publishers using Google products and services including Google AdSense...

Leveraging Weather Data with AccuWeather

Weather plays a vital role in the digital experience and if you can manage to capitalize on that data your enterprise will be better off for it. Weather information and digital media provider AccuWeather announced a commercial weather...

Location Targeting for Mobile Ad Campaigns is Pretty Much the Norm

Last year, Google released a study that showed the impact of mobile on local businesses, and the results are starting to show in everyday marketing. Data such as "50 percent of consumers who conducted a local search on their smartphone...

Leveraging the Power of Emojis

As brands look for new ways to connect and engage with users, one advertising company is betting on emojis. Emogi , a company that provides emotional advertising and data products to marketers, has announced the launch of its sentiment...

Better Target Locals with Mobile Ads

Cross-screen mobile ad platform UberMedia has unveiled a new system that helps marketers boost the relevance and performance of their local mobile ad campaigns. The Location Visit Optimization (LVO) system leverages real-time data...

Why Social Media is the Secret to Advancing Predictive Marketing

:: By Lux Narayan, Unmetric :: In the 2002 film Minority Report , a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the...

Native Ads Come to Bing

Bing is branching out from its search advertising roots, releasing a program for native advertising. Advertisers will be able to target users outside of search with Bing Native Ads, taking advantage of available intent signals - ranging...

The Power of Programmatic

A new report from the Boston Consulting Group ( BCG ) suggests that publishers leveraging programmatic advertising are at an advantage. According to The Programmatic Path to Profit for Publishers report, many publishers still treat...

A Mobile Opera House for Brands, Agencies

As more and more consumers rely on their smartphones for browsing, shopping and socializing, brands are stepping up their mobile advertising games. To do so, many are turning to agencies with the deep expertise and resources to push...

Content Marketing Inspiration for The Rise of Native Advertising

Content is a powerful force in the digital experience, but often the content published needs a little promotional support. For that reason, Web users and 'Net professionals are seeing a dramatic increase in native advertising....

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