Posts tagged wm-advertising&pageindex=1 RSS

Mobile Ad Fraud Will Cost $100 Million in 2016

How much is your enterprise losing from mobile advertising fraud? It could be much more than you think. Mobile attribution and marketing analytics providers AppsFlyer released data forecasting that app marketers will lose upward of...

For Real? 77% of Consumer Feel Guilty About Ad Blocking

One bad apple can spoil the bunch, and one bad advertisement can do the same to the digital ecosystem. That's the reason many consumers have turned to ad blockers - they're fed up with the virtual bad apples, even though they...

Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to the Wall Street Journal , Facebook apparently indicated that its...

Despite Ad Blocking, Ad Tech Platform Trades Higher Than Expected

With its demand side platform, data management platform and publisher management platform, The Trade Desk's product portfolio has hit the prime-time announcing today it has begun trading on The Nasdaq Stock Market - and for $28...

DFSA and the Not-So-Subtle Hint that PPC is Changing

:: By Ryan Larkin, Power Digital Marketing :: Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers' arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over...

Easy Steps to Develop Buyer Personas for Your Target Market

:: By Derek Miller, CopyPress :: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who...

Spreadsheets for Ad Reporting

Everything old is new again - even the manner in which agencies and advertisers view their data. Cross-channel ad reporting platform RTB-Media has released Automated Spreadsheets, a solution that will enable its users to aggregate...

Adblock Plus Shows Off Its Ad-Tech

Adblock Plus is considered one of the most disruptive companies in the digital ecosystem, and this week the company made an announcement that pretty much secures its spot for the foreseeable future. The company, best known for a plugin...

Mobile App Advertising Increases 54%

Kenshoo’s third “Mobile App Advertiser Trends Report” shows continued and significant growth in the mobile advertising and app install space as the market matures and evolves SUBSCRIBE to Website Magazine & Accelerate...

Throw Out Your TV; Programmatic Driving Mobile, Video Ad Spend

Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time. By the...

Insights into Ad Viewability at Scale

Publisher monetization platform 33Across launched a new way for publishers and buyers (advertisers) to ensure higher viewability of their standard IAB ad units. The companies new Real Display Pro solution essentially provides advertisers...

Perception of Programmatic Ad Quality Changing Rapidly

Programmatic advertising marketplace OpenX released results from its second annual report on the perceptions of marketplace quality in programmatic advertising. Marketplace quality is top of mind for both publishers and advertisers...

Shop the Look with Google

Google has slowly been introducing innovative ad-centric ways for consumers to find product and brands including Showcase Shopping ads and Shopping ads on image search. These offerings have been well received by advertisers and consumers...

The Data Behind Demand: How The Information Revolution Is Powering Programmatic Advertising

:: By Venkat Krishan, YuMe :: There's a hidden world behind today's website advertisements. Extraordinary feats of analysis and computing power, along with lightning-fast bidding wars for crucial online marketing real estate...

Making Improvements in Cross-Device Targeting

It should come as no surprise that advertisers want to reach audiences via new devices and channels, but the technology required to do so rarely keeps pace with media consumption trends. Couple that with an advertising ecosystem flush...

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