Posts tagged wm-advertising&pageindex=2 RSS

Video Ads Driving Major Action

If the goal of advertising is to get users to take action, digital brands seriously need to consider leveraging video advertising this year. Earlier this month Neustar released its newest Media Intelligence Report , based on 250-plus...

The Fight Against Ad Fraud Rages On

Advertising intelligence provider Integral Ad Science announced the opening of its "anti-fraud" lab to conduct research and development to advance solutions to combat fraud in the advertising (and publishing) industry. Request...

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Are You Connecting with Millennial Moms?

Millennial moms are expected to spend $200 billion annually by 2017 and $10 trillion within their lifetimes ( according to a 2014 report from Exponential Advertising Intelligence) . With such massive buying power, it’s essential...

Coast-Change Fuels Growth for Native Ad Platform

Native advertising – ads that resemble the platform on which they appear – is growing in popularity and Los Angeles-based MGID is reaping the rewards. MGID experienced a 22 percent increase in revenue in Q4 2014, when compared...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be. It's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Top 5 Most Clickable Valentine’s Day Native Ads

By Maria Shinkevich, MGID Advertisers all know it is important to take advantage of the seasonal calendar and Valentine’s Day is no exception. But as we march forward toward the big date, it may be worthwhile to look closer at...

Marin Pays Big to Amp Up Social Advertising

As advertiser look to increase their impact among consumers, many are turning to social media to do so. Yet, in order to know whether their ads are connecting with consumers advertisers must leverage a powerful social media tool. Marin...

Is Facebook Edging in on YouTube's Territory?

The Super Bowl is the biggest sporting event in America and companies pay millions of dollars to have their ads shown during the sporting event. Once the game is over many companies upload their video to a variety of websites for consumers...

Twitter Unveils Syndicated Promoted Tweets

Twitter is expanding the reach of Promoted Tweets beyond its social network, as the company has announced new partnerships to syndicate Promoted Tweets with Flipboard and Yahoo! Japan. According to the social network, there were approximately...

Location-Based Marketing Goes Native with Thinknear, Mopub Alliance

Location-based marketing solution Thinknear has partnered with Mopub to offer native ad formats on its platform. The native, programmatic ad units, which appear in-stream for mobile users, could prove appealing to brands looking for...

Quality Ratings for the Age of Programmatic Advertising

Pixalate, an analytics platform for programmatic advertising, which also happens to publish a "quality rating" standard known as the Seller Trust Index , announced its top 20 sellers for January. Google, OpenX and Rubicon...

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Pick This! Recommendation Solutions to Know

Savvy Web users have come to expect a personalized online experience, yet many brands don’t have the right strategies or technologies in place to meet these consumer expectations. Discover five recommendation solutions that companies...

Marketing Strategies to Win the Super Bowl Ad Performance Game

:: By Ryan Bateman, Dynatrace :: Super Bowl ad campaigns and omni-channel strategies are gaining in popularity and complexity every year. They are fun and interactive, and attract a huge amount of attention. However, brand equity hangs...

Master List of Marketing Automation Tools

Marketing automation systems have empowered marketers to connect with current and potential buyers in ways most never would have imaged a decade ago. Today, marketers are able to reach greater amounts of consumers and clients as well...

3 Fail-Proof Personalized Marketing Tactics to Try

:: By Allison Howen :: Ninety-four percent of businesses state that personalization is critical to their current and future success according to the Realities of Online Personalisation study from Econsultancy and Monetate. While there...

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