Posts tagged wm-advertising&pageindex=2 RSS

QUICK HIT: The Web of Trust Crumbles

If you have the Web of Trust (WoT) extension installed within your browser, consider removing it entirely. An investigative report by journalists at the Hamburg-based German television broadcaster, Norddeutscher Rundfunk (NDR), revealed...

Facebook Eliminates Ethnic Affinity Targeting

Facebook will no longer allow ethnic affinity targeting for certain ads. The social network indicated that the change will affect housing, credit and employment ads in response to concerns and claims that its practices were discriminatory...

Augmented Reality for the Masses

Blippar is introducing a self-service product that will bring its augmented reality and computer vision capabilities to a broader audience, allowing developers and marketers without coding experience to tap into the potential of the...

Bing App Install Ads [Sneak Peek]

Bing is testing the ability for advertisers to promote applications listed in Apple’s App Store or Google Play depending on the device of the user. For those participating in the pilot program, an App install ad option in the...

QUICK HIT: Digital Ad Revenues Continue to Break Records

For the first half of the year (2016), digital advertising revenues have reached an all-time high, reaching $32.7 billion according to the latest IAB Internet Advertising Revenue Report. Revenue from the second quarter reached $16...

Reddit Adds Interest Targeting

Social media advertising is appealing for many brands. While there are some inherent problems with the opportunity (namely that consumers aren't necessarily in a buying frame of mind), the networks are improving their offerings...

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QUICK HIT: Local Ad Revenues to Hit $148.8B in 2017

BIA/Kelsey's new "U.S. Local Advertising Forecast" (2017) projects that total local advertising revenues in the U.S. could reach $148.8 billion in 2017, up from $145.2 billion this year, representing a growth rate of...

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Consider Yourself Warned; Incoming Notifications on AdSense Violations

Google is tightening the digital screws on its AdSense publishers and has recently increased the frequency at which it sends policy violation warnings to those operating outside of its recommendations. Publishers have been receiving...

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QUICK HIT: Revenues from Mobile Will Surpass Desktop at Google

Google now makes more money from mobile than from the desktop (at least globally) according to eMarketer's recent estimates of ad revenues at major publishers. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The...

Set Up Bing Ads with Greater Ease

It may not (ever) have the reach of Google AdWords, but Bing Ads has been on a roll recently introducing updates and improvements and now it is doing the same for its campaign creation workflow. The system, which essentially simplifies...

Quick Hit: Growing Websites Focus On These Two Channels

Ad blockers are certainly a problem for advertisers and publishers, but in the United States the usage is not as bad as it could be. Based on data from PageFair, the U.S. ranks in the lower half compared to Europe in terms of current...

Showcase Products & Services In Bing's Structured Snippets

Bing has begun rolling out Structured Snippets for text ads. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Taking the same approach as Google, Structured Snippets in Bing Ads are not clickable, but rather are designed...

QUICK HIT: Mid-Roll Video Ads On the Rise

In a clear indication that advertisers will put their ad pretty much anywhere, new research from Ooyala reveals that the use of mid-roll digital video advertisements increased 24 percent between February 2015 and April 2016. SUBSCRIBE...

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2017 Digital Advertising Trends

:: By Daniel Bornstein, Demand Media :: The digital advertising space is complex and oftentimes opaque. Its functionary, Ad Tech, is a conduit intended to drive transactions within milliseconds, provide valuable data and piece together...

New Ad Units to Debut in Early 2017

The Interactive Advertising Bureau will be introducing new formats and standards for ad units that it believes will have a major, positive impact on user experience. The proposed standards , which were released by the IAB and are now...

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