Posts tagged wm-advertising&pageindex=2 RSS

Set Up Bing Ads with Greater Ease

It may not (ever) have the reach of Google AdWords, but Bing Ads has been on a roll recently introducing updates and improvements and now it is doing the same for its campaign creation workflow. The system, which essentially simplifies...

Quick Hit: Growing Websites Focus On These Two Channels

Ad blockers are certainly a problem for advertisers and publishers, but in the United States the usage is not as bad as it could be. Based on data from PageFair, the U.S. ranks in the lower half compared to Europe in terms of current...

Showcase Products & Services In Bing's Structured Snippets

Bing has begun rolling out Structured Snippets for text ads. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Taking the same approach as Google, Structured Snippets in Bing Ads are not clickable, but rather are designed...

QUICK HIT: Mid-Roll Video Ads On the Rise

In a clear indication that advertisers will put their ad pretty much anywhere, new research from Ooyala reveals that the use of mid-roll digital video advertisements increased 24 percent between February 2015 and April 2016. SUBSCRIBE...

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2017 Digital Advertising Trends

:: By Daniel Bornstein, Demand Media :: The digital advertising space is complex and oftentimes opaque. Its functionary, Ad Tech, is a conduit intended to drive transactions within milliseconds, provide valuable data and piece together...

New Ad Units to Debut in Early 2017

The Interactive Advertising Bureau will be introducing new formats and standards for ad units that it believes will have a major, positive impact on user experience. The proposed standards , which were released by the IAB and are now...

Get iOS Apps Discovered with Apple Search Ads

Ask mobile app developers why iOS is their first platform choice and their answer will likely have something to do with the fact that the owners of these devices are simply more sought after than any other device segment, routinely...

Using Transaction-Based Insights to Improve Ad Effectiveness

Visa and Oracle are teaming up for a new suite of products designed to help merchants understand if their advertising efforts are actually influencing consumer purchases online and in-stores. Leveraging digital advertising and cross...

Google's Promoted Pins In Focus

Despite the ease and value of shopping online, most sales still take place offline. In fact, some 90 percent of retail sales will happen in physical stores, and upward of half of smartphone users who search for something locally will...

Google Working to Close the Ad Loop

Mobile devices are blurring the physical and digital worlds and the impact goes both ways - research something online and then purchase it offline, or experience an advertisement offline and then seek it out on the Web. It is challenging...

Mobile Ad Fraud Will Cost $100 Million in 2016

How much is your enterprise losing from mobile advertising fraud? It could be much more than you think. Mobile attribution and marketing analytics providers AppsFlyer released data forecasting that app marketers will lose upward of...

For Real? 77% of Consumer Feel Guilty About Ad Blocking

One bad apple can spoil the bunch, and one bad advertisement can do the same to the digital ecosystem. That's the reason many consumers have turned to ad blockers - they're fed up with the virtual bad apples, even though they...

Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to the Wall Street Journal , Facebook apparently indicated that its...

Despite Ad Blocking, Ad Tech Platform Trades Higher Than Expected

With its demand side platform, data management platform and publisher management platform, The Trade Desk's product portfolio has hit the prime-time announcing today it has begun trading on The Nasdaq Stock Market - and for $28...

DFSA and the Not-So-Subtle Hint that PPC is Changing

:: By Ryan Larkin, Power Digital Marketing :: Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers' arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over...

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