Posts tagged wm-advertising&pageindex=2 RSS

Buzztala Unveils Product Video Ads

Buzztala has unveiled Product Video Ads (PVAs) in an effort to help advertisers eliminate paid search waste. Buzztala’s Product Video Ads (PVAs) are short product summaries that help brands earn top organic search positions and...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

Advertisers Rejoice in Easy Account Toggling

As the Internet has evolved so too have the opportunities for advertisers . Today, many advertisers are involved with more than one account and it can be cumbersome for them to switch back and forth between accounts on some ad platforms...

Getting Ready for Small Business Saturday

Most merchants are busy planning for Black Friday and Cyber Monday. There is, however, another shopping day that should be on their radar – Small Business Saturday. Now in its fifth year, Small Business Saturday is held on the...

App Publishers Increasingly Turn to Offer Walls to Monetize

As app developers continue having a difficult time monetizing their user base, some interesting technologies are finally beginning to gain some traction. Performance advertising network Adscend Media , for example, recently released...

How to Save Time and Frustration When Dealing with AdWords

As advertisers receive reports and analyze how their ads are performing it is imperative that they are able to adjust and modify their campaigns. While Google AdWords allows advertisers to modify and change their campaigns and ads...

A Strategic Guide to Cross-Platform Marketing

By Eric Bader, CMO of RadiumOne Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown...

Better Mobile Advertising in a Snap

Are your mobile ads making the biggest impact on your company’s bottom line? This is the question UpSnap wants to help digital marketers answer. For the unfamiliar, UpSnap provides targeted, data-driven mobile advertising to...

Top Halloween Costumes By Paid Search Spend

From who is spending the most to what people are searching for, AdGooroo examined 1,128 Halloween costume keywords for Text Ads and Product Listing Ads on U.S. Google AdWords Desktop/Tablet from August to September this year. It may...

Advertisers Benefit from Consumers "Living" Online

Digital advertising has come a long way since the banner ad was a standard. While the banner ads are still put into action by some digital advertisers, many have turned to alternative methods to improve their efficiency. The Interactive...

Finding the Causal Impact of Ad Viewability

Integral Ad Science released a new product in late September that provides insights into the impact that ad campaigns have on conversions and ROI through the measurement of what it is calling "causal" conversions. This could...

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

How to Use Retargeting for the Holidays

With the holidays rapidly approaching consumers will be hopping from website to website searching for the right product at the right price. In order for companies to maximize their profits from the holiday season they need to devise...

Overall Ad Spend at Google Dips as Bing Shows Growth

Google still dominates the digital ad space, but Bing (yes, Bing) has experienced some dramatic growth of late. Online marketing firm The Search Agency published its State of Paid Search Report for Q3 2014 and the data it contains...

Mobile's Influence on Conversions, Yes, Conversions, is Growing

Smartphones and tablets are playing increasingly prominent roles in a customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report...

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