Posts tagged wm-advertising&pageindex=4 RSS

Wix Partnership Delivers New Hotel Marketing Options

A new partnership between Cloudbeds and Wix is improving hotel marketing options for independent hoteliers. The partnership comes after Wix launched a tailored solution for property owners last August, dubbed WixHotels . WixHotels...

Don't Show High-Paying Job Ads to the Little Ladies

Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search results selected) affect their browsing experience, whether that's ads served to them in the search engine result pages...

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach. Kochava , a mobile attribution analytics...

Q&A: Personalized Experiences On the Go

With 71 percent of consumers reporting they like receiving personalized offers from preferred brands and retailers and the majority owning a smartphone, marketing officers need to question the effectiveness of their mobile campaigns...

Advertise Smarter by Syncing Campaigns

Marin Software has unveiled a new feature that enables advertisers to sync campaigns across various publishers without the hassle of creating and managing campaigns separately. The feature, dubbed Smart Sync, enables advertisers to...

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a major problem. The result is the artificial inflation of click-through rates and increased costs - neither of which will do at all...

All Mobile, All Programmatic, All the Time

The future of digital advertising is clear - it will be mobile and programmatic. Advertising automation solution Rubicon Project, for example, recently revealed that managed revenue attributable to its mobile offering increased more...

Simpler Drip: Manage Multi-Touch Campaigns from a Single Dashboard

Sales platform ToutApp has unveiled a new “Command Center” to help simplify complex drip campaigns with a single, centralized dashboard. Command Center is a multi-touch sales outreach management tool available through the...

Perceptual Fluency & Image Filters

A recently released study from Yahoo Labs examined whether manipulated images on the Web (specifically those using digital photo filters) engage people more than unfiltered ones. Assessing 7.6 million photos from Instagram and Flickr...

Leverage Your Marketing Data to its Full Potential

With numerous ways to reach consumers, marketers must have accurate data on their campaigns in order to make sure they are reaching and resonating with their consumers as much as possible. Act-On , a provider of marketing automation...

The Death of Hashtags

Advice about social media is all over the road and in my humble opinion, it's creating a credibility problem for the channel. It was not that long ago that Twitter mavens and Facebook gurus touted using hashtags as a crucial (nay...

You Need More Video, Plain & Simple

The Web world is apparently gaga over video and there is no shortage of statistics that accurately reveal just how much video content end-users are consuming. But are publishers keeping pace in terms of the inventory they are providing...

Appboy Helps Marketers Reach More Customers Across the Globe

Mobile marketing automation provider Appboy is expanding its offering of global services to help marketers better engage with customers across the globe. With Appboy ’s internalization, for example, marketers can easily communicate...

Yahoo Lets Advertisers Independently Validate Own Ads

From Deadspin to CNN and Pandora, advertisements are on nearly every page of the 'Net. Yahoo has recently announced that it will now allow advertisers to independently fact-check viewability and ad fraud themselves. With the new...

The Future of Display & The End of Banner Blindness

Email marketing service StreamSend is looking to put an end to banner blindness once and for all. The company is rolling out new interactive, embeddable "blocks of content" that are designed to engage website visitors. The...

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