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Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...
Real-time bidding is complex, but those in the digital advertising realm should understand its intricacies because industry experts predict a steady increase in RTB ad spend. “The model is the new foundation for purchasing remnant...
PPC has seen its ups and downs in its long history, but it is surprising (at least to me) how few Web businesses engage in the advertising practice - despite hearing success story after success story. Perhaps the problem is not in...
Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that...
Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media . If you’ve never heard of Unicorn Media, it’s a company that provides...
2012 has come and gone, but its global paid search spend deserves some attention in the New Year. Covario, an independent search-marketing agency, recently released its Global Paid Search Spend Analysis for Q4 and 2012 as a whole,...
Web businesses use application programming interfaces (APIs) for all sorts of things, depending on their unique needs and the demands of their customers. These interfaces allow website developers to easily migrate their software to...
Ever wonder what people in our Nation’s capital are up to or even the person in line ahead of you at the store? According to Jumptap ’s MobileSTAT December report released today, they are gaming – big time. In fact...
It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only...
In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...
Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled...
Advertising remains for many enterprises one of the key drivers of website visits (and awareness of course) on the ‘Net today. Digital advertising has evolved (and dramatically) over the past few years however and there’s...
Marketers – even B2B ones - cannot ignore the power of social media. Nowadays, most aren’t trying to. However, there is still resistance when it comes to the ability to measure social media’s return on investment...
Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix. A new report from Adap.tv indicates that online video...
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