Posts tagged wm-advertising&pageindex=5 RSS

Viewable Impressions with Yahoo's Prime View

Yahoo announced the release of a new vCPM (viewable cost per thousand) product last week that should provide brands with the ability to run display ad campaigns at a 100 percent viewability rate. The vCPM product, dubbed Prime View...

Search Ads Impact Top-of-Mind Awareness

Does search advertising have any effect on brand awareness? A new meta-study from Google and Ipsos mediaCT in 2013 (61 separate studies across 12 verticals) revealed that search ads lift "top-of-mind" awareness by an average...

Viglink and the Future of Monetization for Publishers

VigLink, a performance marketing/advertising platform, recently announced it has raised $18 million in a Series C financing round, led by RRE Ventures with participation from existing investors Google Ventures, Emergence Capital, First...

Identifying the Top Marketing Priorities

What are marketing executives’ and digital advertisers’ top priorities in 2014? Impact Radius wanted to know too. Its recent, “ Voice of the Industry Survey ” reveals executives and marketing teams have four...

High-Roller Decision Makers Want More Brand Awareness

Everywhere we look there seems to be an advertisement, and there is no end in sight. A new study commissioned by Purch and conducted by Advertiser Perceptions , delves into the growth of both native and programmatic advertising as...

Calculate the Reach of Video Advertising

Video advertising solution YuMe recently released a "Reach Calculator" which computes reach (unduplicated) across TV, online, smartphone, tablet, and connected TV, serving as a directional tool for marketers as their develop...

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Marketers, Meet Your New "All-In-One" Digital Ad Designer

The process of creating a single digital advertisement can be unbelievably complex and expensive. Not only is the salary of the digital professionals that create the ad expensive but so is the technology that is purchased to make it...

No Choice but to Connect with Millennials on Their Terms

Millennials represent more than $200 billion of annual buying power so knowing how to get their attention, and keep it, is crucial for a brands success. SDL , a customer experience management company, has released part three in their...

BrightTag Signals a Change

Popular tag management platform BrightTag has undergone a rebranding, as the company has changed its name to Signal to represent its focus on helping marketers strengthen the signals between brands and customers. Along with the rebranding...

Big Advantages of Combining Search and Social Ad Campaigns

The debate between whether search or social is a more valuable advertising channel is a furious one. While each channel has its own advantages and disadvantages, new research shows that combining the two can lead to substantial improvements...

The Resurgence of In-Text Advertising

A new text-based advertising product (a monetization tools for publishers) has been released by advertising network Advertise.com. It's InText tool identifies and highlights commercial keywords that advertisers bid on, triggering...

Pinterest Users Are Prime Brand Prospects

New research reveals that active users of Pinterest are prime targets for brands. Commissioned by Ahalogy, the study found that active Pinterest users are early adopters who love to "try and buy" the new things they discover...

The 4 Ps of Public Facing Websites: Problem, Potential, Product, and Purchase

Getting Results with Behavioral Targeting for your Website. :: By Leora Raivich, Intlock :: Problem: When an archer hunts, he uses different calls and whistles for every animal, he might aim his weapon differently, uses a different...

Mobile App Ads Deliver Higher ROI Than Banners & Video on Facebook

Application marketing platform Fiksu (which offers programmatic media buying and optimization as well as attribution and tracking on Facebook's mobile app ads), has released a new report which compares the performance of various...

Social Ad Revenues Flowing

BIA/Kelsey is projecting that revenues driven from social media advertising in the U.S. could reach $15 billion by 2018. “We were initially skeptical about the social-mobile market’s ability to capture optimal wallet share...

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