Posts tagged wm-advertising&pageindex=5 RSS

Google's ETA (Expanded Text Ads) Gets Full Support from Kenshoo

Marketing technology provider Kenshoo recently announced support for Google's new Expanded Text Ads but just because you build it (or offer it) doesn't mean they (businesses) will come and use it. Fortunately, Kenshoo understands...

Implementing a Digital Monetization Strategy for Maximum Revenue Growth

:: By Darline Jean, PulsePoint :: Much of the publishing world has been abuzz about the development of header bidding , but the conversation has focused almost exclusively on adoption, with little detail on how publishers should actually...

Clean Programmatic Ad Channels in Real-Time

Programmatic video ecosystem HIRO Media unveiled a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real-time. SUBSCRIBE to Website Magazine & Accelerate 'Net Success HIRO's...

Video Ad Performance Data with Innovid and Twitter

Video marketing platform Innovid has released the ability for its clients to engage Twitter users with video ads and provide analytics for all owned-and-operated Twitter properties. SUBSCRIBE to Website Magazine & Accelerate 'Net...

Maintaining Local Listings With Ease and Speed

There's a new solution for local businesses to create, update and maintain online local listings - and it could prove to be a perfect offering for agencies and creative media companies to explore. SUBSCRIBE to Website Magazine...

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Yahoo Embraces Storytellers & Big-Brand Content Marketing

Content remains king and brands are now actively looking for solutions to help them engage more users and generate higher revenues, and these solutions are coming from some very familiar names in Web tech. Yahoo, for example, has introduced...

Pre-Roll Ads Are Ruining Video's Potential

Video consumption is on the rise and is poised to be the dominant form of content consumed - or so the experts would have you believe. One Facebook VP, in fact, suggested that the News Feed will probably be "all video" within...

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Close The Measurement Loop by Onboarding Sales Transaction Data

It's almost impossible to advertise efficiently and effectively if you can't account for actions that take place offline. Fortunately, that has started to change over the past few years. LiveRamp announced a new integration...

Targeting & Retargeting at Pinterest

Just a few months after introducing email-based ad targeting, Pinterest will soon enable advertisers to target ads to users who previously visited their website or used their mobile application. Brands will also be able to bring in...

3 Ways Header Bidding Levels the Playing Field For Online Publishers

:: Darline Jean, PulsePoint :: Ask many of today’s digital publishers what their biggest challenges are and you’ll likely hear a common refrain - growing their audience while producing high-quality editorial content in...

Evolving Beyond Search

The makers of Blippar , an augmented reality and visual search app, have launched Blipparsphere, its new proprietary knowledge graph technology built on the company's existing machine learning and computer vision capabilities....

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Realizing the Potential of Location Data

Mobile engagement platform Localytics released a new real-time geofencing product that aims to unite the digital and physical words by enabling companies to analyze location data and send push notifications to users based on their...

QUICK HIT: Native Ads Are Not a Fad

The native advertising industry is forecasted to reach $7.9 billion in 2016 and grow to $21 billion in 2018. Is the practice of "native" a fad or is it the future of digital advertising in general? Based on the performance...

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