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When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...
If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the SVP of Strategy and Operations at digital media agency MediaWhiz and a real whiz when it comes to conversion optimization...
OpenX Technologies , a company that develops digital (and mobile) advertising technology, recently announced the acquisition of JumpTime , which will allow OpenX to leverage JumpTime’s content optimization platform in conjunction...
One of the more challenging hurdles to surmount for digital marketers is simply choosing the right time to execute campaigns for their industry vertical (niche); essentially, when they should spend their time and financial resources...
Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable. This is because the digital marketing solutions...
Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency’s quarterly State of Paid Search Report. Highlights from the study, available here , include: •...
There is more to the mobile trend than design alone and the resulting "experience" so often discussed. You'll still need users (consumers of your mobile site or app) to find you. DIY mobile web solution DudaMobile apparently...
Digital ad management platform Marin Software has released several enhancements to its bid optimization capabilities that are worthy of note - particularly as enterprise-level advertisers are increasing their holiday-related ad spends...
If you’ve struggled to monetize a forum as a publisher in the past, or currently have difficulty generating exposure within these often vibrant online communities (and getting their passionate participants to pay attention to...
In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity...
Would you like to know where your competitors are running their display ads, who they are buying that inventory from and exactly what ads are in rotation currently? Well, you can - and you’ve been able to for quite some time...
There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...
It has certainly taken a while, but advertisers are warming up to the potential of retargeting, and providers like Triggit are ready to capitalize on the trend. The company announced they are now managing campaigns for sites with 250...
Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...
Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a new report from Covario . The search marketing agency announced the results of its third quarter Global Paid Search Spend...
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