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Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...
If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...
It’s been quite a while since we last covered Yelp, but the local Web darling made an announcement last month that may just bring it back to our collective attention. Yelp, which already offers a deals solution, introduced a...
Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher Network (YPN) – a competitor to Google’s AdSense – is on its way back. With recent reports that Adsense publishers...
Don’t you just hate it when you receive an email in your inbox and you have to select “Display Images” or worse "Always Display Images"? I know I do, but just imagine how recipients on your email list feel...
Offering free trials is done with one clear goal in mind: To make money! If your free trial is not ultimately converting to paying customers, then you are doing something wrong. SaaS and web applications that utilize free trials correctly...
Is your small business in great need of a marketing boost? Prove it. Interactive advertising agency Blue Collar has teamed up with digital marketing and measurement agency SwellPath to launch JumpStart , a campaign that will give away...
Receive a better return on investment (ROI) from your videos with a new email widget from StreamSend . The email marketing service provider’s new widget gives businesses the ability to turn videos into advertisements by adding...
Identifying – let alone actually combating – fake online reviews has been a constant source of angst for many business owners and marketers with an online presence. Now, I hate to break it to you guys, but it’s only...
You may not be able to beat Tom Brady on the football field, but with a little investment in planning and inbound marketing strategies, you have the ability to be an all-star athlete within the marketing industry – according...
Start managing your ad buys with the new self-service platform from Shiny Ads. The digital advertising company's Self-Serve for Professional Advertisers platform allows publishers to manage their own ad buys during every step –...
After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....
Launching a poll doesn’t only help marketers gain valuable insights from their audience, but it can also help a business gain valuable contact information and increased visibility over the social Web. This is especially true...
Publishers are always looking for new ways to monetize their killer content on the Internet. Some types, like text-based or video content, have pretty simple solutions, but they aren’t always applicable to every kind of publisher...
If you’re a business-to-business marketer within the tech industry who is having trouble coordinating content distribution across Web, social and mobile channels – you might want to check out Limelight Orchestrate for High...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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