Posts tagged wm-advertising&pageindex=7 RSS

Leveraging Weather Data with AccuWeather

Weather plays a vital role in the digital experience and if you can manage to capitalize on that data your enterprise will be better off for it. Weather information and digital media provider AccuWeather announced a commercial weather...

Location Targeting for Mobile Ad Campaigns is Pretty Much the Norm

Last year, Google released a study that showed the impact of mobile on local businesses, and the results are starting to show in everyday marketing. Data such as "50 percent of consumers who conducted a local search on their smartphone...

Leveraging the Power of Emojis

As brands look for new ways to connect and engage with users, one advertising company is betting on emojis. Emogi , a company that provides emotional advertising and data products to marketers, has announced the launch of its sentiment...

Better Target Locals with Mobile Ads

Cross-screen mobile ad platform UberMedia has unveiled a new system that helps marketers boost the relevance and performance of their local mobile ad campaigns. The Location Visit Optimization (LVO) system leverages real-time data...

Why Social Media is the Secret to Advancing Predictive Marketing

:: By Lux Narayan, Unmetric :: In the 2002 film Minority Report , a special team of “PreCrime” police harnessed precognitive insights from three psychics and arrested people for crimes they would allegedly commit in the...

Native Ads Come to Bing

Bing is branching out from its search advertising roots, releasing a program for native advertising. Advertisers will be able to target users outside of search with Bing Native Ads, taking advantage of available intent signals - ranging...

The Power of Programmatic

A new report from the Boston Consulting Group ( BCG ) suggests that publishers leveraging programmatic advertising are at an advantage. According to The Programmatic Path to Profit for Publishers report, many publishers still treat...

A Mobile Opera House for Brands, Agencies

As more and more consumers rely on their smartphones for browsing, shopping and socializing, brands are stepping up their mobile advertising games. To do so, many are turning to agencies with the deep expertise and resources to push...

Content Marketing Inspiration for The Rise of Native Advertising

Content is a powerful force in the digital experience, but often the content published needs a little promotional support. For that reason, Web users and 'Net professionals are seeing a dramatic increase in native advertising....

Mobile Marketing and the Role of Call Analytics

If you aren't measuring the calls generated from mobile advertising, you could be missing out on nearly 50 percent of mobile conversions, according to a new report from DialogTech. The data from the call analytics and automation...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

U.S. Leads in Fraudulent Website Traffic

The U.S. leads the world in fraudulent website traffic according to new data from native advertising company MGID. The Q1 2015 data shows that 26 percent of the total fraudulent website traffic MGID blocked to more than 3,000 websites...

Creative Principles for Increasing Customer Response in Any Channel

By Dave Braun, SVP of Merkle The cold hard truth about direct response marketing is that most users are just looking for a reason to ignore any communications sent their way. On average, a customer will spend 3 seconds on a direct...

Facebook Ad Spend Sky Rockets While Google Slows

Merkle , a performance marketing agency, has recently announced the release of its Q2 2015 Merkle RKG Digital Marketing Report . The report analyzes the agency’s client base for paid search, SEO, product ads and other marketing...

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Faster Facebook Ad Creation

Wix has unveiled a new integration between its ShoutOut product and Facebook ads. Wix ShoutOut enables users to create, send and share professional newsletters and updates. Users can customize ready-made templates with their own text...

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