Posts tagged wm-advertising&pageindex=7 RSS

Pre-Roll Ads Are Ruining Video's Potential

Video consumption is on the rise and is poised to be the dominant form of content consumed - or so the experts would have you believe. One Facebook VP, in fact, suggested that the News Feed will probably be "all video" within...

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Close The Measurement Loop by Onboarding Sales Transaction Data

It's almost impossible to advertise efficiently and effectively if you can't account for actions that take place offline. Fortunately, that has started to change over the past few years. LiveRamp announced a new integration...

Targeting & Retargeting at Pinterest

Just a few months after introducing email-based ad targeting, Pinterest will soon enable advertisers to target ads to users who previously visited their website or used their mobile application. Brands will also be able to bring in...

3 Ways Header Bidding Levels the Playing Field For Online Publishers

:: Darline Jean, PulsePoint :: Ask many of today’s digital publishers what their biggest challenges are and you’ll likely hear a common refrain - growing their audience while producing high-quality editorial content in...

Evolving Beyond Search

The makers of Blippar , an augmented reality and visual search app, have launched Blipparsphere, its new proprietary knowledge graph technology built on the company's existing machine learning and computer vision capabilities....

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Realizing the Potential of Location Data

Mobile engagement platform Localytics released a new real-time geofencing product that aims to unite the digital and physical words by enabling companies to analyze location data and send push notifications to users based on their...

QUICK HIT: Native Ads Are Not a Fad

The native advertising industry is forecasted to reach $7.9 billion in 2016 and grow to $21 billion in 2018. Is the practice of "native" a fad or is it the future of digital advertising in general? Based on the performance...

Wayfair Rolls Out its Own Display Ad Platform

Wayfair, an e-commerce retailer in the home furnishing and decor space, is striking out on its own in the realm of display advertising. The company just announced a proprietary display advertising solution named "Magellan"...

Reduce AdWords Spend without Compromising Performance

There are numerous ways that digital advertisers can reduce their spend without compromising results. While most advertisers focus on traditional methods such as 1) using negative keywords, 2) excluding irrelevant sites and 3) filtering...

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Ad Blocking on Mobile Higher Than Ever

It appears that smartphone owners are using ad blocking software more than ever before and it is proving to be a problem for advertisers and publishers alike. A new report out from PageFair , for example, indicates that use of ad blocking...

Automatic Experiments for AdSense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for AdSense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publisher's...

Programmatic Video Ad Inventory in Focus with YuMe, StickyAds.tv

Video advertising platform Yume has announced a partnership with StickyADS.tv, a private video exchange for publishers. The integration of Yume's demand side platform (YuMe for Advertisers or YFA) with StickyAds.tv's supply...

Connecting with the Native Ad Supply

Demand-side platform The Trade Desk has announced integrations with many of the leading inventory sources of native advertising. Supplier sources including Sharethrough, Google AdX, Yieldmo and TripleLift will provide clients of The...

Is Your Programmatic Exchange Certified Against Fraud?

Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group (TAG) anti-fraud certification program. SUBSCRIBE to Website Magazine & Accelerate 'Net Success As a participant in the...

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