Posts tagged wm-advertising&pageindex=7 RSS

Self-Service App Monetization

Appia, a user acquisition network focusing on mobile, has released a self-service solution that it hopes will help publishers with their app monetization. The offering provides developers with access to several different integration...

RTB in Online Advertising: Evolution & Perspectives

:: By Anton Ruin, Epom :: As opposed to a more conventional approach, the concept of real-time bidding (RTB), which presupposes advertisers’ bidding for certain audiences in a real-time auction, has opened a new era in online...

ValueClick Rebrands to Conversant Media

Digital marketing network ValueClick announced a name change to Conversant this week and will soon roll out what the company is calling the "world's first integrated marketing personalization platform." Conversant unites...

Capture Emotional data with BehaviorMatrix

BehaviorMatrix, an applied behavior analytics company, has been granted a foundational patent (8,639,702) by the USPTO that "establishes a system for classifying, measuring and creating models of the elements that make up human...

Bing Adds Functionality to Sync Results in Ads Editor

Bing announced that users of its Bing Ads Editor will soon have some new capabilities at their disposal with the introduction of an enhanced sync result window. Advertisers using Bing's Ad Editor will be able to see how many changes...

Rakuten Officially Forms Marketing Division, Appoints CMO

Digital marketing is evolving and Rakuten doesn't plan to be left behind. Today, the online marketplace announced an investment in digital marketing product development, global expansion, staffing and acquisitions under its new...

Will GoDaddy's Get Found Help 'Net Pros?

GoDaddy’s Super Bowl commercial that is set to air this Sunday will feature a new product that aims to help small businesses increase their online visibility. The product, dubbed GetFound, is similar to other local marketing...

Evaluating the ROI of a Performance Marketing Campaign

:: By Matt Swan, Affiliate Window :: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to...

AdWords Benchmarking >> Advertisers Grade Performance with WordStream

Companies spend millions of dollars each year on Google's AdWords platform. So, how are their campaigns performing? And how do those campaigns perform in relation to your efforts, and the efforts of other advertiser's in your...

The Primitive Power of Recurring Revenue

:: By Adam Hanft, Aria Systems :: You’re alone. You’re hungry. You’re in the dark. You’re crying. You want to be fed. Oh, and one more, thing. You’re three months old and suddenly the one predictable reality...

In-Ad Surveys Enable Google to See Why Users Mute Ads

On the heels of its 2013 Bad Ads report , Google indicated that it will soon be introducing in-ad surveys that will be shown to users who elect to "mute" a display ad from the Google network. By using the data to learn why...

Epom Receives Multimillion Dollar Investment

In an exclusive to Website Magazine, Epom , an ad server for display, mobile, applications and video, announced it has acquired a private investment of $7 million. According to the company's official announcement, the multimillion...

Spend Summer at the Innovation Loft

Do you have a creative business idea that you would like to see come to life? If the answer is yes, consider checking out Constant Contact’s newest program – the Small Business Innovation Loft . The SMB marketing company...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Marketers to Increase Digital Marketing Spend in 2014

Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing this year. The study found that 61...

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