Posts tagged wm-affiliate RSS

10 Habits of Highly Effective Advertisers

:: By Matt Swan, Affiliate Window :: Affiliate marketing is based on a simple premise – publishers drive traffic to an advertiser’s site and they get rewarded if the visitor goes on to make a purchase. With a wide range...

The 5-Point Affiliate Program Audit

By Jamie Birch, JEBCommerce.com Reviewing and auditing your own work is a vital aspect of success that can’t be overstated. The ability to honestly and comprehensively audit performance, the performance of your area of responsibility...

Publishers Rejoice - Cross-Device Tracking Is Here

Just as businesses have to cater to users' evolving expectations and habits, so too do the affiliate networks that support advertisers and publishers, yet not all networks provide cross-device tracking to reward publishers for...

The Multiple Types of Multi-Touch Attribution

Advertisers are struggling to make sure they credit the right sources of conversion and they are turning to multi-touch attribution in droves to do so. Multi-touch attribution (MTA) is essentially the practice of allocating a proportional...

How to Increase Sales After the Holidays

:: By Matt Swan, Affiliate Window :: With the holiday season all but a distant memory, it is important for advertisers to continue the momentum into the New Year. By working closely with affiliate partners it is possible to further...

The Programmatic Outlook for 2015

Programmatic advertising platform PubMatic (which was highlighted as one of Website Magazine's Top 50 Digital Ad Brands of 2014 ) has released a report examining the technical, business and social implications of "programmatic"...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in mid-Dec. and if you're an advertiser, you should be really, really worried. That may be an understatement actually - you may...

What to Expect in the Affiliate Space in 2015

:: Matt Swan, Affiliate Window :: With the end of the year fast approaching, it is time to focus our attention on the year ahead and what we can expect to see across the channel in 2015. By no means an exhaustive list, here are four...

Google Analytics + Google AdSense = Awesome

When you understand what motivates or compels an audience to take action - regardless of what that action actually is - you are one step closer to growing your website and its revenue (particularly as an affiliate or performance marketer...

Experts Speak: Tips, Tricks & Secrets to the Amazon Associates Program

:: By Jesse Lakes, GeoRiot :: “Affiliate marketing has made businesses millions and ordinary people millionaires.” stated Bo Bennett, author of "Year To Success". In fact, an estimated $4 billion dollars is spent...

App Publishers Increasingly Turn to Offer Walls to Monetize

As app developers continue having a difficult time monetizing their user base, some interesting technologies are finally beginning to gain some traction. Performance advertising network Adscend Media , for example, recently released...

5+ Awesome Amazon Associates Plugins for WordPress Websites

When Amazon relaunched its Associates program (after a long hiatus as a result of all the legal issues surrounding states interest in taxing Web-based sales) performance marketers rejoiced. The Amazon Associates platform has long been...

Fun with Marketing Attribution Models

The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are brands connecting these often highly specific events to an outcome such as conversion, but they are also able to assign a...

Get Cake and Experience the Sweet Future of Affiliate Marketing

Digital marketing software Cake has announced a new release of Cake for Networks, an SaaS-based affiliate data tracking and analytics solution with some much improved reporting and attribution capabilities. The updated system offers...

What Retailer Would EVER use AdSense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

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