Posts tagged wm-affiliate&pageindex=1 RSS

A Mobile Commerce Gateway for Better, Broader Merchandising in Two Taps

If you've heard it once, you've heard it one thousand times - mobile is the future of commerce. In fact, Google, Pinterest, Facebook and Twitter have all begun to introduce ways for mobile consumers to purchase through their...

You Need More Video, Plain & Simple

The Web world is apparently gaga over video and there is no shortage of statistics that accurately reveal just how much video content end-users are consuming. But are publishers keeping pace in terms of the inventory they are providing...

Affiliate Marketing Isn't Broken; Your Risk Tolerance Is Just Weak

A recent article in Entrepreneur, written by Eric Samson, suggested that affiliate marketing has changed (and dramatically) for the worse. Samson argues that most of the affiliate action has morphed into massive coupon affiliate sites...

10 Habits of Highly Effective Publishers

:: By Victoria Limpenny, Affiliate Window :: Affiliate networks can see as much as (and in some cases more) than 30 new publisher sign-ups on a daily basis. With so many new publishers coming into the space, there is clearly pressure...

Content Recco's from Google Adsense

Google is releasing a new and free content recommendation tool for AdSense publishers. The solution can be used by website owners/operators to promote their "contextually relevant and personalized" content to site visitors...

10 Habits of Highly Effective Advertisers

:: By Matt Swan, Affiliate Window :: Affiliate marketing is based on a simple premise – publishers drive traffic to an advertiser’s site and they get rewarded if the visitor goes on to make a purchase. With a wide range...

The 5-Point Affiliate Program Audit

By Jamie Birch, JEBCommerce.com Reviewing and auditing your own work is a vital aspect of success that can’t be overstated. The ability to honestly and comprehensively audit performance, the performance of your area of responsibility...

Publishers Rejoice - Cross-Device Tracking Is Here

Just as businesses have to cater to users' evolving expectations and habits, so too do the affiliate networks that support advertisers and publishers, yet not all networks provide cross-device tracking to reward publishers for...

The Multiple Types of Multi-Touch Attribution

Advertisers are struggling to make sure they credit the right sources of conversion and they are turning to multi-touch attribution in droves to do so. Multi-touch attribution (MTA) is essentially the practice of allocating a proportional...

How to Increase Sales After the Holidays

:: By Matt Swan, Affiliate Window :: With the holiday season all but a distant memory, it is important for advertisers to continue the momentum into the New Year. By working closely with affiliate partners it is possible to further...

The Programmatic Outlook for 2015

Programmatic advertising platform PubMatic (which was highlighted as one of Website Magazine's Top 50 Digital Ad Brands of 2014 ) has released a report examining the technical, business and social implications of "programmatic"...

Malicious Bots Account for Approximately 30 Percent of Internet Traffic

Cloud-based website security and performance service Incapsula released its annual Bot Traffic Report in mid-Dec. and if you're an advertiser, you should be really, really worried. That may be an understatement actually - you may...

What to Expect in the Affiliate Space in 2015

:: Matt Swan, Affiliate Window :: With the end of the year fast approaching, it is time to focus our attention on the year ahead and what we can expect to see across the channel in 2015. By no means an exhaustive list, here are four...

Google Analytics + Google AdSense = Awesome

When you understand what motivates or compels an audience to take action - regardless of what that action actually is - you are one step closer to growing your website and its revenue (particularly as an affiliate or performance marketer...

Experts Speak: Tips, Tricks & Secrets to the Amazon Associates Program

:: By Jesse Lakes, GeoRiot :: “Affiliate marketing has made businesses millions and ordinary people millionaires.” stated Bo Bennett, author of "Year To Success". In fact, an estimated $4 billion dollars is spent...

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