Posts tagged wm-affiliate&pageindex=2 RSS

Optimize Performance Marketing ROI with Value Attribution

:: By Malcolm Cowley, Performance Horizon Group :: As brands pour more of their advertising budgets into measurable online performance marketing, it becomes increasingly important to understand in detail, the influence an ad has on...

Affiliate.com Selects Cake for Performance Marketing Support

Performance-based marketing provider Affiliate.com announced that it is now leveraging the CAKE enterprise platform. CAKE provides a SaaS solution that tracks performance marketing campaigns in real-time, providing real-time analytics...

Performance Data From the Browser; Skimlinks Chrome Extension in Focus

Content monetization platform Skimlinks unveiled a new Web tool in late November 2013 that's quickly proving to be a valuable addition to the affiliate marketing toolbox. The Skimlinks Editor, a Chrome extension, enables affiliates...

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Coupons Buys O2O Commerce Provider Yub

Digital coupon provider Coupons.com, which operates a promotion platform that offers digital and printable coupons and coupon codes for retailers (and consumers), has announced the acquisition of Yub, Inc. Privately-held Yub allows...

Performance Marketing Results from Black Friday/Cyber Monday

:: By Matt Swan, Affiliate Window :: Previously we put forward our predictions for Black Friday and Cyber Monday. Having analyzed our data across our performance marketing network it is now possible to revisit these predictions and...

Pay Walls Working; Digital Subscriptions Driving Publisher Growth

The free content model may be coming to an end. Publishers are using data acquired from digital subscriptions to drive engagement, reduce churn and enhance ad sales according to a new report from the Online Publishers Association ...

434,216 New Ad Formats Offered by Google

This week Google announced it is now making it possible to create custom ad sizes. This capability will provide publishers with more flexibility to design for users. Custom size ads work just like the standard-size units, showing either...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Google Anchor Ads Appealing to Publishers, Advertisers & Mobile Users

As mobile website traffic increases, publishers are looking for ways to monetize users visiting through smartphones. The experience on mobile devices is much different from the desktop, as you likely know, so why aren't mobile...

Advertising Predictions for Black Friday/Cyber Monday

By Matt Swan, Client Strategist at Affiliate Window With Christmas fast approaching, there are two days that really stand out within the online calendar – Black Friday and Cyber Monday. With Thanksgiving and Chanukah overlapping...

Has O2O Commerce Arrived? Sort of...

It has not traditionally been easy for offline merchants and retailers to track how their online marketing and advertising initiatives are driving activity in their brick-and-mortar locations. That may change with the unveiling of...

Ad Testing Comes to Google AdSense; Web Publishers Rejoice

The only way to generate more revenue from your website if you're an information publisher is to make sure that the advertising that is being displayed is actually doing its job (getting clicked). But what will move the digital...

Mobile Orders Increase by 146%

M-commerce continues its upward growth, as a new 3rd quarter report from Rakuten LinkShare reveals that the affiliate network saw mobile orders increase by 146 percent year over year (YOY). More specifically, the report shows that...

Merging Banner Ads and Performance Marketing

Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow publishers to streamline and automate placements of display advertising and give merchants the ability to bid on and reserve placement...

The Private Lives of Performance Marketers

Affiliate Summit has released its annual AffStat report, benchmarking the methods, preferences and strategies of affiliate (performance) marketers. There's a lot of useful information in the report, revealing data including who...

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