Posts tagged wm-affiliate&pageindex=3 RSS

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Google Anchor Ads Appealing to Publishers, Advertisers & Mobile Users

As mobile website traffic increases, publishers are looking for ways to monetize users visiting through smartphones. The experience on mobile devices is much different from the desktop, as you likely know, so why aren't mobile...

Advertising Predictions for Black Friday/Cyber Monday

By Matt Swan, Client Strategist at Affiliate Window With Christmas fast approaching, there are two days that really stand out within the online calendar – Black Friday and Cyber Monday. With Thanksgiving and Chanukah overlapping...

Has O2O Commerce Arrived? Sort of...

It has not traditionally been easy for offline merchants and retailers to track how their online marketing and advertising initiatives are driving activity in their brick-and-mortar locations. That may change with the unveiling of...

Ad Testing Comes to Google AdSense; Web Publishers Rejoice

The only way to generate more revenue from your website if you're an information publisher is to make sure that the advertising that is being displayed is actually doing its job (getting clicked). But what will move the digital...

Mobile Orders Increase by 146%

M-commerce continues its upward growth, as a new 3rd quarter report from Rakuten LinkShare reveals that the affiliate network saw mobile orders increase by 146 percent year over year (YOY). More specifically, the report shows that...

Merging Banner Ads and Performance Marketing

Affiliate marketing network Avantlink has launched a new Paid Placement Bidding System which will allow publishers to streamline and automate placements of display advertising and give merchants the ability to bid on and reserve placement...

The Private Lives of Performance Marketers

Affiliate Summit has released its annual AffStat report, benchmarking the methods, preferences and strategies of affiliate (performance) marketers. There's a lot of useful information in the report, revealing data including who...

Tips to Improve Affiliate Program Conversion Rates

Written By: Matt Swan, Client Strategist – Affiliate Window With competition in the affiliate marketplace intensifying, it is important advertisers are optimizing their campaigns to ensure they stand out from competitors. The...

Adsense Offers HTTPS Ad Code

For years Web publishers using Adsense have been unable to display advertisements on secure pages (HTTPS). That’s no longer the case as Google this week announced that they have updated the Adsense ad code so that it now supports...

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Adsense Comes to Content Experiments

Yes, you can make more money with Adsense - but you'll have to put the work in. Fortunately, Google has announced that users of its Analytics product who have linked their accounts to Adsense can now select AdSense Revenue as an...

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Amazon Opens Mobile Associates API, Expands In-App Purchasing

Amazon introduced the Mobile Associates API for Kindle Fire and other Android devices this week, enabling developers to merchandise both physical and digital items from Amazon.com within apps and games. To monetize apps in the past...

Google Adsense Publishers Can Nix Advanced Ad Format Features

Google has announced that it will now allow its Adsense publishers to opt out of many of the newer ad format features. Publishers have seen a steady stream of "innovations" appearing on ads displayed at their websites including...

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Groupon Gets Hyper-Local with New Partner Program

Daily deal operator Groupon has launched a partner network that aims to help online publishers monetize their digital properties. The affiliate program, which is available now in thirty countries, will provide online publishers a suite...

Popshops Comes to Rakuten

Prepare for a heavy round of consolidation in the performance marketing space. Rakuten has just announced the acquisition of PopShops, a relatively popular platform that provides online advertisers and publishers with a data analytics...

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