Posts tagged wm-analytics RSS

Video Ad Performance Data with Innovid and Twitter

Video marketing platform Innovid has released the ability for its clients to engage Twitter users with video ads and provide analytics for all owned-and-operated Twitter properties. SUBSCRIBE to Website Magazine & Accelerate 'Net...

SUTOR: The Newest Email Engagement Metric

Email marketing services routinely provide their users with access to key performance indicators such as open and click rate, but are these data points alone enough? iContact just released a new metric dubbed SUTOR which it believes...

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

Ensighten Joins IBM to Deliver Connected Customer Experiences

Enterprise tag management and omnichannel data services provider Ensighten has joined IBM’s Universal Behavior Exchange (UBX) to help brands better drive connected customer experiences. Through the integration , Ensighten offers...

Google Analytics, Meet Search Console

Google Analytics users will soon have direct access to data from their Search Console account. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced this week that the current "Search Engine Optimization"...

The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data

:: By Larry Alton, @LarryAlton3 :: The world of online marketing is as exciting as it is challenging. Just a decade ago, breaking into the digital world with a website was somewhat difficult and intimidating—now, business owners...

How to Gain Customer Insights in Digital Marketing

:: By Girish Jashnani, Flosum.com :: Digital marketing does not focus on selling products but rather on bringing to light a solution that address customer needs. This is the golden rule of marketing and you have probably heard several...

Scroll Tracking Like a Boss

You might know that people are visiting your website (as indicated by page views), but are they scrolling down its pages and actually consuming the content being presented? Fortunately, all it takes to determine this is by leveraging...

Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers

:: By Nate Kristy, Automational :: This is an exciting time to be a marketer. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency...

Is the Wrong Metric Misleading Your Marketing?

:: By Glenn Pingul, Amplero :: When it comes to measuring the effectiveness of marketing campaigns, what looks like a winner at first glance may actually be a loser upon further examination. Response rate is a metric commonly used...

Are Marketing Budgets in a Free for All?

Despite tremendous advancements in both standalone analytics solutions as well as those offered through critical technology like content management systems, e-commerce platforms and social media management platforms (and the networks...

Across the Aisle: How Data Can Unify Sales and Marketing Teams

:: By Scott Cramer, TinderBox :: It's clear that accelerating the sales cycle is becoming a top focus for executives given the number of software solutions focused on sales productivity finding a wide audience among businesses...

Google Removes Referral SPAM

How much traffic does your website really receive? If you're a victim of referral spam, then it is likely less than you think. Referral spam gains traffic by hoping that site owners will click through on those referral sites in...

#WebTechWatch; Attendize, TextoGrafo, and More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

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