Posts tagged wm-analytics&pageindex=1 RSS

Simple Time-on-Site Secrets for Online Publishers

What impact would an increased amount of " time on site " by users have on the bottom line of your publishing enterprise? It's pretty obvious right? It would be immensely positive! Publishers that focus on getting users...

Mobile Marketing and the Role of Call Analytics

If you aren't measuring the calls generated from mobile advertising, you could be missing out on nearly 50 percent of mobile conversions, according to a new report from DialogTech. The data from the call analytics and automation...

4 Website Elements That Need A/B Testing

:: By Larry Alton, @LarryAlton3 :: In today’s Internet landscape, there’s no time for slowing down or settling. If your website isn’t constantly evolving to include new technology and satisfy changing demands, you’re...

CoolaData Continues Its Global Expansion

Event-based behavioral analytics company CoolaData is expanding across the globe, as the company has unveiled a new office in New York to support increased demand for its cloud-based behavioral analytics suite. CoolaData ’s solution...

Using the Cloud to Power Big Data

Always looking for a way to grow their business, many brands are turning to big data in order to discover consumer trends and behaviors. Mphasis , a consulting, operations outsourcing and enterprise solutions company, has recently...

Identify, Measure and Optimize Mobile Content with Kochava

Mobile attribution analytics and optimization company Kochava announced a new "class" of integrations for its Adapter Framework to support push and in-app messaging providers. The addition of push and in-app messaging integrations...

Calls Are On the Rise for SMBs

:: By Mark Sullivan :: There is no denying the effect mobile devices are having on small and medium-sized businesses (SMBs). According to a recent study, inbound phone calls for SMBs are on the rise. In Q1 of this year alone, calls...

Email Open Rates on Mobile Devices

More than 4 in 10 email opens are occurring on mobile devices (smartphones) in the UK according to recently released research from Movable Ink. Seventy-one percent of total email opens in the UK during Q1 2015 took place on mobile...

Multi-Screen Ads Create Device Dilemma for Digital Marketers

:: By Daniel Weisbeck, Netbiscuits :: The way in which media is consumed has changed beyond all recognition over the years. After all, why just sit in front of the TV when you can sit in front of the TV together with a laptop and your...

Predicting User Actions with Swrve

Mobile marketing automation solution Swrve has unveiled a solution that combines predictive analytics with messaging and conversations for mobile apps. The Swrve Predictive Marketing Suite uses behavioral algorithms to predict what...

Finding Patterns in the Clutter

Consumers likes and wants are constantly changing and evolving and in order to keep up with consumers' tastes many companies have begun to leverage powerful analytics solutions to inform marketing decisions. SweetIQ , a local marketing...

Make the Most of Every Website Interaction

For many website owners, a majority of their marketing budget is applied toward attracting new traffic, with little thought about what happens once the visitor gets to the website. This was the case with Appaloosa-Store, according...

Customer Transaction Insights with Zooz

In order to gain a competitive advantage and differentiate themselves in the e-commerce market, Internet retailers must be able to take greater advantage of useful data about customer interactions - and that includes data from transactions...

Big Data Proves Tough to Implement

CA Technologies has recently released its latest study on the state of big data and the benefits and obstacles that companies are experiencing when trying to leverage the technology. The study, titled “The State of Big Data Infrastructure...

Identify Business Risk Triggers

As businesses look to root out the weaknesses in their product lines and processes many are turning to analytics to receive an in-depth look into their data on a level they were previously never able to. FirstRain , a software as a...

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