Posts tagged wm-analytics&pageindex=2 RSS

Optimize the Journey: Developing a Conversion Path of Least Resistance

E-commerce enterprises (and the Web workers they employ) know an incredible amount about their digital visitors - if not, they should start an ongoing process of learning and discovery right away. Purchasing habits, personal preferences...

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Gather Net Promoter Score Data on Mobile

Mobile customer engagement software Apptentive is bringing Net Promoter Score (NPS) to mobile apps with a new addition to their platform. The company hopes to cahllenge traditional expectations of NPS response rate by helping brands...

Social Marketers Struggle to Measure ROI

More than half (61 percent) of social marketers say measuring the return on investment of their social efforts was their number-one challenge according to Simply Measured's " The 2016 State of Social Marketing " report...

Filling the Data Gaps with Webbula

You might have access to a lot of data on customers and prospects, but is that data accurate and up to date? Most don't really know the answer to this question, but they should, as it is a very important one. Bad data means not...

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Routing Calls the Right Way

If you're like most businesses today the phone is still a central part of sales, marketing and support processes. While the promise of a phone-free enterprise might be appealing to some, it's hard to deny the connection that...

Video Ad Performance Data with Innovid and Twitter

Video marketing platform Innovid has released the ability for its clients to engage Twitter users with video ads and provide analytics for all owned-and-operated Twitter properties. SUBSCRIBE to Website Magazine & Accelerate 'Net...

SUTOR: The Newest Email Engagement Metric

Email marketing services routinely provide their users with access to key performance indicators such as open and click rate, but are these data points alone enough? iContact just released a new metric dubbed SUTOR which it believes...

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

Ensighten Joins IBM to Deliver Connected Customer Experiences

Enterprise tag management and omnichannel data services provider Ensighten has joined IBM’s Universal Behavior Exchange (UBX) to help brands better drive connected customer experiences. Through the integration , Ensighten offers...

Google Analytics, Meet Search Console

Google Analytics users will soon have direct access to data from their Search Console account. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced this week that the current "Search Engine Optimization"...

The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data

:: By Larry Alton, @LarryAlton3 :: The world of online marketing is as exciting as it is challenging. Just a decade ago, breaking into the digital world with a website was somewhat difficult and intimidating—now, business owners...

How to Gain Customer Insights in Digital Marketing

:: By Girish Jashnani, Flosum.com :: Digital marketing does not focus on selling products but rather on bringing to light a solution that address customer needs. This is the golden rule of marketing and you have probably heard several...

Scroll Tracking Like a Boss

You might know that people are visiting your website (as indicated by page views), but are they scrolling down its pages and actually consuming the content being presented? Fortunately, all it takes to determine this is by leveraging...

Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers

:: By Nate Kristy, Automational :: This is an exciting time to be a marketer. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency...

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