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Search engine optimization has changed dramatically during the course of the past fifteen years. Believe it or not, there was once a time when the sole measure of SEO success was where a site ranked on the popular search engines of...
Developers have been leveraging Parse to send a half billion push notifications per month to their application users, and now, the app development platform is launching an analytics solution to help its developers obtain insights into...
Social media analytics provider Visible Technologies has launched new updates to its Visible Intelligence platform that aim to help marketers more quickly assess, analyze and take action on trends, data and security issues. With the...
Video remains one of those areas of immense, yet relatively untapped, potential. One of the reasons may just be that few (if any) solutions exist that assist brands in maximizing their exposure. That will likely change however with...
At this point, Google Analytics is basically the standard website tracking and analysis tools for the majority of webmasters and business owners, no matter how big (or small) their sites may be. This makes sense, as the product not...
Social media analytics are the hot sector right now among the digerati and big brands are jumping on the bandwagon in digital droves. Zappos’ recent selection of Pinfluencer , for example, to help manage and analyze its promotional...
Klipfolio, a provider of an operational dashboard for real-time business information and key performance indicators, has added the Google Analytics data connector. The data connector is used to provde non-technical users with the ability...
The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...
Everyone is always telling you to “track, track, track” your Web application’s users. They’ll tell you how important it is to know where they came from, what they’re doing and all sorts of other data that...
When IDInteract Founder, CEO and Chief Architect Matt Standish managed 1,769 applications, 25 petabytes of data and seven channels, as well as spent hundreds of millions of dollars to do so as a mobile executive at companies like AT&T...
By Abigail Lefkowitz, Data Analyst at MaassMedia, LLC When describing a set of data, the word "big" doesn't just refer to size. "Big" implies that the data comes from multiple sources and is too complex overall...
When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...
The Web’s interest in leveraging video is accelerating. To maintain its usefulness to marketers however, there will need to be even greater access to "interaction data". The reason? Success on YouTube is no longer solely...
Despite all the hype and potential, most companies are essentially stalled in the preparation phase of their big data efforts. A new study from OpTier ( Making Big Data Analytics Fast & Easy ) reveals that few enterprises are able...
Today’s Web is fast and vendors of analytics products are increasingly ready to serve. Adobe, for example, is now providing its users access to real-time data in its SiteCatalyst product. Adobe's new “Current Data”...
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