Posts tagged wm-analytics&pageindex=2 RSS

Ratings & Review Changes for Google Play Developer Console

Reviews provide powerful influence over how consumers perceive the quality and utility of a product - and that holds true in every industry, even in the digital realm of mobile applications. Google clearly understands the role of reviews...

Web Masters: The Return on Site Search

With more than a billion searches conducted on Google each month, Web users are all too comfortable consulting the search box to accomplish their goals - the same is true of on-site search as well. Website visitors expect to be able...

The More You Know: Mobile Analytics for a Competitive Edge

By Radhika Mohan Singh Roy, Agile CRM The use of mobile devices has continued to explode in recent years and it is taking up a significant amount of people's time, more than desktops and other types of media combined. People are...

The Google People API

Google is taking steps to replace the Google+ API and the Google Contacts API with the release of its new People API . The new API will enable developers to pull connection data from authenticated Google users with a single call (rather...

Web Masters: Answering Why, How & Who with Digital Intelligence

Using digital analytics to understand “what happened” is no longer enough for modern marketers. NorthPage Founder and CEO, Andrew Dennis , promises that the new generation of digital intelligence solutions, like his, provide...

You Don't Know If Your Marketing is Working? Really? Seriously?

If you can't measure it, you can't manage it. Despite this rather well-known business proverb, it seems that a majority of small businesses have absolutely no idea what's working when it comes to their marketing. A new...

Add Track to Your Marketing Command Center

Social media intelligence platform Unmetric has unveiled a new Web app for brands called Track. With Track, marketers have access to an on-screen visualization of all branded content and new campaigns pulled in real time from a variety...

The Return of the Browser Wars

Two browser-related news stories emerged this week that might just signal the return of the browser wars. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google is beginning a roll out of a new update to its Chrome...

Do You Even Know the TOTAL Revenue of Your App?

There are numerous ways to monetize a mobile application and that can make it cumbersome to understand just how much total revenue is being generated, but AppFigures hopes to change that with a new report offering. SUBSCRIBE to Website...

8 Changes to Digital Marketing in 2016

:: By Liz Martin, Webtrends :: No, 2016 won’t be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by now, mobile, digital and social are likely well-established tools in your marketing tool...

Bing Ads Intelligence Drops Two Features

Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within Bing Ads Intelligence (BAI). Although both features will still be accessible within the Bing Ads Web user interface (UI), they will...

Get Better Insights with Emotion Detection Technology

A new partnership between Confirmit and Emotient is helping deliver better insights to Market Research (MR) organizations and Voice of the Customer (VoC) programs. Through the partnership, Emotient has embedded its technology into...

7 Warning Signs Your Marketing Isn’t Data Driven

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don’t. They...

Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all about the customer experience. Creating the experience that draws customers in and keeps them coming back again and again is the name of...

6 Numbers to Determine Campaign Effectiveness

:: By John Unger :: When you add up all of the human resources required to design and execute a marketing campaign, you are looking at potentially hundreds of working hours. In addition to this, you have the direct costs of development...

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