Posts tagged wm-analytics&pageindex=2 RSS

Calls Are On the Rise for SMBs

:: By Mark Sullivan :: There is no denying the effect mobile devices are having on small and medium-sized businesses (SMBs). According to a recent study, inbound phone calls for SMBs are on the rise. In Q1 of this year alone, calls...

Email Open Rates on Mobile Devices

More than 4 in 10 email opens are occurring on mobile devices (smartphones) in the UK according to recently released research from Movable Ink. Seventy-one percent of total email opens in the UK during Q1 2015 took place on mobile...

Multi-Screen Ads Create Device Dilemma for Digital Marketers

:: By Daniel Weisbeck, Netbiscuits :: The way in which media is consumed has changed beyond all recognition over the years. After all, why just sit in front of the TV when you can sit in front of the TV together with a laptop and your...

Predicting User Actions with Swrve

Mobile marketing automation solution Swrve has unveiled a solution that combines predictive analytics with messaging and conversations for mobile apps. The Swrve Predictive Marketing Suite uses behavioral algorithms to predict what...

Finding Patterns in the Clutter

Consumers likes and wants are constantly changing and evolving and in order to keep up with consumers' tastes many companies have begun to leverage powerful analytics solutions to inform marketing decisions. SweetIQ , a local marketing...

Make the Most of Every Website Interaction

For many website owners, a majority of their marketing budget is applied toward attracting new traffic, with little thought about what happens once the visitor gets to the website. This was the case with Appaloosa-Store, according...

Customer Transaction Insights with Zooz

In order to gain a competitive advantage and differentiate themselves in the e-commerce market, Internet retailers must be able to take greater advantage of useful data about customer interactions - and that includes data from transactions...

Big Data Proves Tough to Implement

CA Technologies has recently released its latest study on the state of big data and the benefits and obstacles that companies are experiencing when trying to leverage the technology. The study, titled “The State of Big Data Infrastructure...

Identify Business Risk Triggers

As businesses look to root out the weaknesses in their product lines and processes many are turning to analytics to receive an in-depth look into their data on a level they were previously never able to. FirstRain , a software as a...

Location Tagging for Social Media Intelligence

It has been challenging for large companies and brands to gather any truly useful intelligence from social media, and near impossible for many small and mid-size enterprises. The technology solutions developed to address the problem...

Independent Retailers Double Down on Tech

Big data isn’t just for big business. Smaller retailers, according to LightSpeed’s second annual Independent Retail Technology Adoption Report, have realized that data-backed insights into customers’ buying patterns...

Email Intelligence with MailChimp & Microsoft's PowerBI

MailChimp has partnered with Microsoft in an integration that will enable users of the email marketing service to better visualize their data with the help of the PowerBI platform. MailChimp users that connect their account with PowerBI...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

Taking a Deeper Look Into Your Data

Today's companies have the ability to evaluate successes and failures like never before through their analytics . NetBase , a social media analytics company, has announced the launch of NetBase LIVE Pulse Mashup , a new offering...

Color Performance Analysis on Instagram

Does the type of color used in social media photos and images matter to your brand's bottom line? There's only one way to find out - measure it! Hashtag analytics solution Hashtracking has just released a new report for Instagram...

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