Posts tagged wm-analytics&pageindex=2 RSS

Customer Service Analytics & Insights at Zendesk

Zendesk has released an analytics tool for enterprises designed to measure and visualize the impact of customer service interactions. The customer service platform's new Insights tool (available to customers on the Plus, Enterprise...

How Effective Is Your Content Marketing?

According to Kapost , a website's conversion rate is nearly six times higher for content marketing adopters than non-adopters at 2.9 percent compared to just 0.5 percent. gShift Labs , a content marketing performance metrics software...

Data Mine Websites at the Click of a Pink Button

Manually searching Web pages for specific data points is tiresome, tedious and aggravating all at the same time. Yet, at one point or another most Web workers have done it. However, thanks to Import.io the drawn out process has become...

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The Rise of Visual Analytics

Visual analytics and marketing platform Curalate has raised $8.6 million in Series B financing, bringing its total funding to $12.5 million. Participants in the funding round include NEA, First Round Capital, MentorTech Venures and...

Page Views are Dead, Long Live Reader Loyalty

Digital information publishers have a problem; they've been all but forced to measure their success based on page views and impressions. There's been a backlash for years as click-bait has become common place and many are starting...

Quick List of Popular Heatmaps on the Market

The success of a website is impacted by its ease of use. After all, we live in a fast paced world and consumers typically won’t engage with a site that is difficult to navigate – especially when the competition’s...

AdGear Gives Real-Time A Real Shot

Digital advertising solution AdGear unveiled a real-time dashboard for its demand-side platform AdGear Trader DSP. A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange...

Media Consumption of Millennials

Email marketing service and solution provider AWeber has announced the release of its new digital research tool Generation MEdia. The interactive research tool provides users with access to more than 90 million data points, culled...

Optimizely Expands Services to Mobile and Beyond

Optimizely is expanding its service offerings, as the company has unveiled new solutions that help users run experiments across platforms and grow their business. In fact, the company has introduced a new mobile testing solution, as...

QUICK HIT: Google Analytics Changes Terminology

Google Analytics has changed the terminology used within its reporting system, changing "visits" to "sessions" and "unique visitors" to "users." The relatively small change, which has been introduced...

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Analytics Startup BrightContext Acquired

Data stream processing startup BrightContext has been acquired by WealthEngine, which provides intelligence on prospects for marketers. The acquisition provides real-time analytics capabilities to provide additional context to engagement...

Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

Social Analytics for Tumblr with Curalate

Digital marketing platform Curalate, which focuses on visual-social platforms like Pinterest and Instagram, is expanding its service offering, introducing analytics for micro-blogging service Tumblr. “A core part of the Tumblr...

eBay Deploys Domo to Aid Executive Decision Making

Domo, which provides a platform to help executives aggregate multiple sources of merchant data and provide insight for better decision making, announced that eBay and its employees have begun using their solution. eBay has more than...

Ensighten Expands Customer Base with TagMan Acquisition

Data and tag management provider Ensighten announced recently that it has acquired competitor TagMan. The acquisition dramatically expands Ensighten's global customer base, which now represents companies generating more than $1...

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