Posts tagged wm-analytics&pageindex=3 RSS

Content Marketing Performance; Can it Really Be Measured?

GinzaMetrics announced the availability of a new reporting feature that will provide marketers with access to a collective, data-driven view of their content marketing performance. “Marketing for brands, products and services...

ClickTale Amps up Analytics with Adobe Integration

Imagine having a 360-degree view of a customer's digital experience - everything from understanding what a user is doing on a website to, possibly, even why he or she is doing it. Today, ClickTale announced its integration with...

3 Simple Ways to Optimize Your Website With Analytics

Want Your Website Bringing in Traffic With Every Click? Discover three simple ways to optimize your website with analytics from Leora Raivich, marketing manager at Intlock . Every day a site is born. Thousands of your competitors are...

Export When Ready; Open Reporting Comes to Tickr

The more you know about the past performance of digital marketing campaigns, the better positioned you are to make the right choices for future initiatives. A new reporting feature within Tickr, a product that enables its user to unify...

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Manage Multiple Instagram Profiles from One Dashboard

Social media managers can now gain insights into the performance of multiple Instagram accounts with just one dashboard, thanks to a new Multiple Profile Management feature from popular social analytics and marketing platform Piqora...

HootSuite Bolsters Its Analytics Offering

Popular social media management platform HootSuite is providing its users with deeper audience insights, thanks to the company’s acquisition of social analytics solution uberVU. The acquisition aims to combine uverVU ’s...

Tablets Aren’t All That; Desktop Still Dominates

If you believe that tablets are going to change how content is consumed in the long term, you're probably right. But when it comes to the short or near term, you better think again about the degree to which you might want to shift...

Compete Introduces Social Insights

In order to get the most out of your social media marketing efforts, it is important to know which networks provide your brand with the best return on investment (ROI). Luckily, a new offering from Compete.com does just that. The Web...

Last Ditch Bounce Rate Reduction Effort

There's no better way to determine how well website content and website design are contributing to the user experience (and your own conversion metrics) than that of bounce rate. Bounce rate (as well as its digital cousin exit...

Navigate the Social Sea with Topic Waves

Social networks are valuable channels for brands. Not only can they help with marketing initiatives, but they can also be leveraged to gain insights into hot topics and trends. In order to do so, however, you need the right tool, which...

Tracking App Store Analytics

App store analytics platform Distimo announced that it is opening access to its API to provide users with the ability to incorporate data into their own tools and applications. The Distimo API provides access to information including...

comScore Offers Smarter Social

Popular measurement and analytics provider comScore has introduced a new partnership that aims to provide better social media benchmarking and competitive intelligence insights to its clients. The partnership is with a company called...

Can Testing and Analytics Play Nice?

In-page analytics provider ClickTale has partnered with website testing platform Optimizely to provide a solution to help Web professionals identify and improve the most impactful sections of their websites. The partnership combines...

In The Analytics Wars, Adobe is more than a Contender

Adobe hardly receives any notice in the mainstream technology press about its rather advanced analytics solution. Whether that's a result of providing what can be considered the leading design solution in Creative Suite, or if...

Emotion Recognition & Big Data Video Analytics

What impact do your videos have on your audience and how does that change by demographic? A new technology from artificial intelligence company Eyeris aims to provide a more reliable way for marketers to find out and forecast a video's...

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