Posts tagged wm-analytics&pageindex=3 RSS

Rethinking Membership Engagement Metrics

Membership management and community software Socious released a new feature last week that will allow their customers to more easily track engagement in the platform. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Competitive Social Research from Unmetric

Facebook has long been an important part of the digital marketing ecosystem but performance analysis has been relatively difficult up to this point. Fortunately, that is starting to change as brands look to expand beyond like and click...

When It Comes to Testing, It’s About Quality NOT Quantity!

:: By Jason Hickey, Adobe Target :: It’s hard to talk about testing without hearing a statistic that comes across as truly ridiculous like “Company XYZ runs a zillion tests a year — no, really!” Even if these...

Measuring, Analyzing and Optimizing the User Experience

How GoDaddy Got Visual and Dramatically Increased Conversion To be successful on the Web today, the one true way is to improve the digital customer experience. In order to improve the customer experience, of course, it is essential...

Optimize the Journey: Developing a Conversion Path of Least Resistance

E-commerce enterprises (and the Web workers they employ) know an incredible amount about their digital visitors - if not, they should start an ongoing process of learning and discovery right away. Purchasing habits, personal preferences...

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Gather Net Promoter Score Data on Mobile

Mobile customer engagement software Apptentive is bringing Net Promoter Score (NPS) to mobile apps with a new addition to their platform. The company hopes to cahllenge traditional expectations of NPS response rate by helping brands...

Social Marketers Struggle to Measure ROI

More than half (61 percent) of social marketers say measuring the return on investment of their social efforts was their number-one challenge according to Simply Measured's " The 2016 State of Social Marketing " report...

Filling the Data Gaps with Webbula

You might have access to a lot of data on customers and prospects, but is that data accurate and up to date? Most don't really know the answer to this question, but they should, as it is a very important one. Bad data means not...

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Routing Calls the Right Way

If you're like most businesses today the phone is still a central part of sales, marketing and support processes. While the promise of a phone-free enterprise might be appealing to some, it's hard to deny the connection that...

Video Ad Performance Data with Innovid and Twitter

Video marketing platform Innovid has released the ability for its clients to engage Twitter users with video ads and provide analytics for all owned-and-operated Twitter properties. SUBSCRIBE to Website Magazine & Accelerate 'Net...

SUTOR: The Newest Email Engagement Metric

Email marketing services routinely provide their users with access to key performance indicators such as open and click rate, but are these data points alone enough? iContact just released a new metric dubbed SUTOR which it believes...

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

Ensighten Joins IBM to Deliver Connected Customer Experiences

Enterprise tag management and omnichannel data services provider Ensighten has joined IBM’s Universal Behavior Exchange (UBX) to help brands better drive connected customer experiences. Through the integration , Ensighten offers...

Google Analytics, Meet Search Console

Google Analytics users will soon have direct access to data from their Search Console account. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced this week that the current "Search Engine Optimization"...

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