Get the magazine exclusively for web professionals
Web workers can expect to see a lot more in the way of data within the applications they interface with as Google last week added over forty new data points (metrics and dimensions) to its reporting API's. Developers wil be able...
The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they...
We all know that it’s difficult to manage big data, which is, by its very nature, huge and disorganized. But, as those companies that have found a way to make use of it can attest to, big data can also offer some incredibly valuable...
In order to be a successful marketing professional, it is important to understand your clients’ business needs – and a new solution from FirstRain helps marketers do exactly that. The B2B analytics software provider recently...
Big data is (very) big business but what’s driving the trend? After a stellar 340 percent increase over its own Q1 sales numbers, big data analytics provider Pentaho is offering up some insights. According to Pentaho’s...
Nothing has had a bigger impact on the future of the Web than social media. Seemingly overnight, everyone on the Internet was closely connected, both to one another and to all of the businesses operating in cyber space. For Web marketers...
Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy. The company just launched Topsy Pro Analytics , which is an analytics solution that provides users access to hundreds of billions...
Need analytics on the go? If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube. The free iPad app...
In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...
Analytics and reporting platform VisiStat has released a new online administration portal for their Partner Program which provides an updated and enhanced set of reporting, tracking and management tools. Some of the most notable features...
Newvem, a service/platform which analyzes Amazon Web Services usage, has released a new tools in its KnowYourCloud Analytics web application that aims to help enterprises make better use of the cloud. The new Reserved Instances Decision...
Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...
By Aaron Dun, Percussion Software Marketers are drowning in web data. Even worse, that data isn’t presented in a way that lets us actually use it to make decisions about our overall web effectiveness. Instead, we continue to...
Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...
Adobe released a product update last week for SiteCatalyst, introducing a number of new features as well as bringing back some older features based on user request. Let’s take a look at SiteCatalyst v15.4 and see what’s...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
View all...
advertisement
