Posts tagged wm-analytics&pageindex=3 RSS

7 Warning Signs Your Marketing Isn’t Data Driven

:: Heather Burton, Webtrends :: All marketers say they are – or want to be – data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don’t. They...

Bigger, Bolder Tests for Better Returns in the New Year

:: By Doug Cohen, SiteSpect :: In the highly competitive world of online retail it’s all about the customer experience. Creating the experience that draws customers in and keeps them coming back again and again is the name of...

6 Numbers to Determine Campaign Effectiveness

:: By John Unger :: When you add up all of the human resources required to design and execute a marketing campaign, you are looking at potentially hundreds of working hours. In addition to this, you have the direct costs of development...

Brand Loyalty Not Dead Yet

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia's...

Analyze Complex Data for Better Omnichannel Performance

RichRelevance has teamed up with search-driven analytics provider ThoughtSpot to help retailers analyze complex data and derive new value from omnichannel personalization. Through the partnership, ThoughtSpot integrates its technology...

How to Recognize Digital Whales

:: By Tomer Ben Moshe, CoolaData :: It is often said that 20 percent of an online company's users represent 80 percent of their revenue. "Whales" (those spending freely and liberally, and taking the most action on websites...

What is Sessionization and Why Does it Matter?

:: By Tomer Ben Moshe, CoolaData :: Companies can use behavioral analytics to understand how and why users behave the way they do, when online or on mobile devices, and predict future trends and errors. One of the unique tools used...

One Less Player in Digital Analytics

Analytics are crucial to every business as they provide immense value in understanding the successes and failures of campaigns, user flows, design and more. Adobe continues to make strides to optimize its ability to help customers...

Track Key Pinterest Analytics with Dasheroo

Not every social media is going to provide a return for brands, some are going to just do it better but that doesn't mean that the rest should not at least track how well those networks are performing. Digital dashboard provider...

Attribution, Measurement Top Concerns for Mobile Marketers

It's tough to deny the important role mobile devices play in modern marketing, but that doesn't make it any easier to manage. A new report from Marchex and Digiday shows that mobile is closing the gap between digital exposure...

An Acquisition to Use Today, to Improve Tomorrow

Most Web professionals have witnessed plenty of acquisitions in their careers – and many of those that make tech news don’t change all that much, especially in the short-term as vendors typically release new capabilities...

Changes to UET at Bing Ads

Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. SUBSCRIBE to Website Magazine - 12 Issues FREE Advertisers that have not yet implemented UET will have an easier time doing...

Simplifying Mobile Decision Making with appFigures for Adobe Analytics

App store intelligence platform appFigures announced an integration with Adobe Analytics (part of the Adobe Marketing Cloud) that will provide a more complete view of mobile app and marketing performance, and additional data they can...

Effective Use of Landing Pages for Lead Generation

:: By Sandra Donovan, IntelliConnection :: As marketers strive to improve online lead generation, they are learning that directing traffic to customized landing pages instead of homepages results in more conversions. One of advertising’s...

Simplifying Big Data and Analytics Processes

Dell has unveiled a new solution that is helping to simplify big data and analytics processes for new Hadoop users. The solution, which is co-designed with Cloudera and Syncsort and is powered by Intel, streamlines the planning, design...

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